circular economy designed and powered by cradle to cradle - #bcorpsummit16
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THE FIRST EUROPEAN B CORP SUMMER SUMMITA celebration for People Using Business as a Force for Good
#BcorpSummit16
Construcia / Eco Intelligent Growth - Ignasi CubinaCircular Economy Designed and Powered by Cradle to Cradle
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Circular Economy designedand powered by Cradle to Cradle®
Ignasi Cubiñá, CEO EcoIntelligentGrowth
Cradle to Cradle is a registered mark of MBDC, LLC
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
A little bit of background…
2005
MBDC* utiliza la marca para indicar los avances en el Diseño Cradle to Cradle
2002
Publicación de “Cradle to Cradle Remaking theWay We Make Things”
2010
Fundación del Cradle to Cradle Products InnovationInstitute
2012
• Creación del Panel de Estándares de Certificación
• Formación de más asesores• Lanzamiento de la v3.0
Publicación del informe de investigación para la European Commission 'The Potential for Substituting Manpower for Energy', Walter Stahel co‐authored with Genevieve Reday
1976
Fundación de la Ellen MacArthur Foundation
• Lanzamiento del informe de McKinsey para EMF: “Towards the Circular Economy”
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Circular Economy: constant flow+concentration of NUTRIENTS, energy and water
4 p
Principles
Waste = Food (biological or technical cycle)
Diversity = Advantage
Energy Æ Renewables (in any of its forms)
Think in systems
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
W. McDonough
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Cradle to Cradle®
design frameworkenergy
materials
life
Presentation ©2016 William McDonough. All rights reserved. No reproduction without written consent. Cradle to Cradle is a registered mark of MBDC, LLC
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
“…re-couplingmaterials and growth…”,W. McDonough
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Challenge / Opportunity
WRAP is to partner with the KTN, Wuppertal Institute, ERP UK Ltd, and EARN for a new, EU LIFE funded project. The project, Critical Raw Material Closed Loop Recovery (‘CRM Recovery’), will explore commercial opportunities for harvesting critical raw materials and precious metals including gold, silver and platinum group metals, from everyday unwanted electronic products and will be the first-of-its-kind to link collection methods with recovery success.
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Retained Ownership=Retained ValueW. Stahel
Product of/as Service_Technical Nutrients
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Towards “servitization”…
DES
IGN
FO
R R
ECO
VERY
TEC
HN
ICA
L N
UTR
IEN
TS
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
C2C®: design for Circular Economy
REGENERATIVE BY DESIGN
REPAIR/ UPDATE / REUSE
DES
IGN
FO
R R
ECO
VERY
TEC
HN
ICA
L N
UTR
IEN
TS
Active Disassembly
The inner workings of 'The Realist', with vacuum fixings. © Agency of Design
Herman Miller, Mirra chair, C2C CertifiedTM Silver
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Product of Consumption_Biological Nutrients
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Cascade of Nutrients
TOWARD A PRODUCT OF SERVICE
RECOVER/ REUSE/ COMPOST
DES
IGN
FO
R R
ECO
VERY
BIO
LOG
ICA
L N
UTR
IEN
TS
Earthcolors®, by Archroma: colorants for textiles with traceability system
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Design for Use Cycle
Source: WMD+P inspired on the concept develop by Stewart Brand
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
VALLEYLive, work, play
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
VALLEYLive, work, play
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Oportunidades
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
C2C® materials for the Circular Economy
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Innovation
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
ECOR® panels
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Verosol® EnviroScreen®
EnviroScreen Optimum G3 is a metallised polyester blind, woven in a characteristic screen like construction which combines a limited openness factor with an excellent view through.EnviroScreen Optimum is suitable for roller blinds and panel tracks. And is designed to be anti-microbial and 100% recyclable.ENVIROSCREEN G3 802 and ENVIROSCREEN G3 805
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Vertisol® Planet / EcoPlanet®
PLANET and ECOPLANET FR are plain, semi translucent fabrics for roller and vertical blinds. They are compliant with the most strict flame retardancy standards M1 and B1. The fabrics reduce ambient reverberation by their sound absorbing properties.A square meter of PLANET FR is made respectively of 6 thrown away bottles. Recycled polyester yarns are regular quality yarns with characteristics equal to the ones produced with virgin raw materials.Planet FR (in all colors: Black, LightGrey, White, Ivory, Walnut, Midnight Storm),EcoPlanet FR (in all colors: White, Ivory, Pearl, Bronze, Silver, Ebony)
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
FAIR YARN 2/28
FAIR YARN 2/34FAIR YARN 2/48
Hilos de cashmerede Mongolia, hilados y teñidos de en Italia
Hilos de cashmerede Mongolia, hilados y teñidos de en Italia
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Graphenstone®
1ª pintura certificada en nivel Gold del mundo.
1ª pintura certificada en nivel Gold del mundo.
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Solidgraphen®
©2016 Eco Intelligent Growth, S.L. All rights reserved. Do not use total or partial without written consent.
Let’s talk about it…
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