cradle to cradle
DESCRIPTION
Cradle to Cradle Design at Herman Miller: Moving Toward Environmental SustainabilityTRANSCRIPT
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Cradle to Cradle Design at Herman Miller: Moving Toward Environmental SustainabilityRitesh KumarAbhrajit KunduRajesh Mishra Richy Yati Mishra Amit Singh Mridul Tyagi321323327328340360
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Noguchi TableThe Eames Lounge Chair
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The Aeron ChairThe Action Office System
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Company CultureHumilityThings that Matter
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Chart1
10834
132546
154474
1773128
1828142
2010140
2236141
1469-56
Net Sales
Net Earnings
Year
Net Sales
Net Earnings
Operating Result in US$ Millions
Sheet1
Net SalesNet Earnings
199510834
1996132546
1997154474
19981773128
19991828142
20002010140
20012236141
20021469-56
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Chart1
0.16
0.29
0.19
0.13
0.23
Market Share
Market Share 2002
Sheet1
Market Share
Herman Miller16%
Steel Case29%
HNI19%
Haworth13%
Others23%
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Chart1
0.26
0.32
0.2
0.19
0.03
Sales Breakup 2002
Sales Breakup 2009
Sheet1
Sales Breakup 2002
Seating26%
Systems32%
Filing and Storage20%
Desks and Tables19%
Others3%
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Focus on the Environment
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Design for Environment
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Set of Environment Friendly Product Development Guidelines
Created by Architect William McDonough
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Doing Things RightDoing The Right Things
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Key Elements
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DisassemblyRecyclability and Recycled ContentShould be Easy to Disassemble for Proper Recycling
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The Mirra Chair Be Less Bad -> Consumption of GoodUS$ 750/-Mid Level Office Chair
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The Design Process
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Manufacturing
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Supply Chain Management
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Sales and Marketing
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Closing the Loop
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The PVC Benefits PVC is Durable, Scratch Resistant, Easily Formed and Inexpensive Perfect Material for Arm Pad Standard Material in the Office Furniture Industry
The PVC Problems Releases Toxins during Manufacturing & DisposalClassified as Red Material Non Compliance to C2C Protocol
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The Alternative
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PVC vs TPU
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Chart1
23000
65000
97000
128000
145000
Units
Year
Units
Mirra Chair Sales Forecasts
Sheet1
YearUnits
200323000
200465000
200597000
2006128000
2007145000
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The Decision Herman Miller Decided to go with TPU and Scrap PVCThe Outcome Level 2 Certified Conforming Environmental Sustainability MBDC Cradle to Cradle Certified Up to 96% Recyclable at the End of Useful Life Comprised of 45% Recycled Materials
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