cim digital summit 2016 - twitter: dara nasr's presentation

#ThePowerOfSocial

@daranasr

Is the world in a total mess?

#Brexit

To every little girl who dreams big: Yes, you can be anything you want—even president. Tonight is for you. -H

Hillary Clinton @HillaryClinton

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"I’m with her, I’m fired up, and I can’t wait to get out there and campaign for Hillary." —@POTUS

Hillary Clinton @HillaryClinton

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Obama just endorsed Crooked Hillary. He wants four more years of Obama—but nobody else does!

Donald J. Trump @realDonaldTrump

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Delete your account.

Hillary Clinton @HillaryClinton

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But it will be ok…

The Most Important Invention Ever*

110 - 900 unlocks every 6-7 seconds*

Health. Join In.@HealthJoinIn

@WebMD We heard they were testing padded lampposts in London... http://engt.co/18gkRF8

Communication Content

Consumption

Communication

How do we communicate?

How do we communicate?

How do we communicate?

JOSE MARIA @Josemalo76

@JoseantonioJun Hola José Antonio,tenemos farola sin tapa al alcance de niños en C/Lince junto al contenedorpic.twitter.com/KpFxvpG3pz

6 June 2014

@DARANA S R

Miguel Espigares @elgranespi

@JoseantonioJun @josemalo76 Restituida la tapa de farola, gracias por el aviso pic.twitter.com/OkavTbaPpl

@DARANA S R

Tom Youngs

@TomYoungs87

@SalesiMaafu good shot mate, go well in the final. #rocky

3.3k4.9k

SalesiMaafu

@SalesiMaafu

@TomYoungs87 cheers mate. The jersey can overcome us in the heat of battle. I owe you a pint. #respect

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TrendHunter @TrendHunterParty Girl Couture - The Topshop Party Girls Strutted The LFW Runway with Retro Flare http://www.trendhunter.com/trends/topshop-fashion … #Fashion

The Beauty Makers @thebeautymakers

Romantic, bold and just plain dramatic: the beauty looks at #LFW: http://bit.ly/1EdbEMk #belleza #evento

Zanna Roberts Rassi @Zannarassi

Mad #plaids, #folklore and fantastical #furs. My #NYFW & #LFW trend cheat sheet @eonline http://ow.ly/tZOF4

VOGUE.CO.UK @BritishVogueTen street style trend from London Fashion Week to inspire your look today: http://vogue.uk/a8246g

@TOPSHOP #LIVETRENDS

Tweet

Topshop@Topshop

You’re saying #paisley, we’re saying yes please! Shop the latest of our LFW #LiveTrends here bit.ly/1LvkFKL

23/02/2015 16:27

#LIVETRENDS

P O W E R E D B Y

3.5Mcustomer

engagements on Twitter

Up to

sales uplift in featured

products

75%

RESULTS

Content

Trevor @Tsudbury

47k34k

Watching Canadians being born is such a glorious thing to witness

CONTENT IS CHANGING

CONTENT IS CHANGING

CONTENT IS CHANGING

13X GROWTH EXPECTED BY 2019

2015Source: Adobe Digital Index 2015

MOBILE VIDEO IS GROWING FAST

MOBILE VIDEO IS GROWING FAST

150X

VIDEO VIEW GROWTH IN THE LAST 12 MONTHS

Source: Twitter Internal, September 2015

TWITTER VIDEO IS GROWING FASTER

CONTENT IS CHANGING

Video meets live conversation

Live stream

Related Tweets

CONTENT IS CHANGINGCONTENT IS CHANGING

Consumption

History In Pictures @HistoryInPics

1993 vs 20136 Feb 2015

ALL IN ONE

CAMERA PRODUCTION 2005-2015

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150,000

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1,000,000

1,100,000

1,300,000

1,200,000

200

5

200

6

200

7

200

8

200

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2010 20

11

2012

2013

2013

Compact DigitalD-SLRSmartphone

VERTICAL: mobile

HORIZONAL: desktop/laptop

HORIZONTAL: TV

0

2.5

5

7.5

10

2010 2011 2012 2013 2014 2015

2.82.62.3

1.6

0.8

0.4

2.42.42.32.52.6

2.4

4.34.44.54.64.64.4 HORIZONTAL

VERTICAL

SCREEN HOURS VIEWED PER DAY 2010-2015

KANYE

HOW WE VIEW MOBILE

TV Print Radio Internet Mobile

HOW WE SHOULD VIEW IT

TV Print Radio Internet

Mobile

Communication Content

Consumption

#ThankYou