ci bootcamp product training lead gen charles head 01 02 10
Post on 22-Jun-2015
142 Views
Preview:
TRANSCRIPT
Who are our competitors ?
Volume
Quality Activate the leads
Acquire volumes of leadsAcquire volumes of leads
Target and Validate the leads with marketing data
& PersonicX
Target and Validate the leads with marketing data
& PersonicX
Increase lead value by applying services
and de-duplicate from client customer base
Increase lead value by applying services
and de-duplicate from client customer base
Super charge the leads
(data contact, Scoring)
Super charge the leads
(data contact, Scoring)
Clash / DMRI / IPT / Magnetise
Acxiom / PDV
Acxiom in partnership with TwoTouch
11
22
33
44
55
Case Study: Dell
• Collecting telephone and fulfilling by telemarketing campaign
• Survey and microsite
• Co-reg campaign• Sign up to newsletter
Case Study: BT
top related