china internet users & equipment 2011
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www.them.pro
CHINA INTERNET USERS & EQUIPMENT
Shanghai, China | January 2012
2011 China Internet Users & Equipment - www.them.pro 22012-01-31
TABLE OF CONTENT |
CHINA INTERNET USERS Number Gender Age Education Income Applications Behavior
CHINA INTERNET EQUIPMENT Broadband Devices Locations
2011 China Internet Users & Equipment - www.them.pro 32012-01-31
CHINA INTERNET USERS | 2011 SUMMARY
Total China Internet Users: 513 million
56% of China Internet users are male
80% of China Internet users are between 10 and 40 years old
Over 90% China Internet users earn less than 5,000 Yuan per month
Total China Home Broadband Users: 392 Million
China Average Internet Access Speed: 1.8 Mbps (global: 5.6 Mbps)
2011 China Internet Users & Equipment - www.them.pro 42012-01-31
Total China Internet Users (2011)Million
CHINA INTERNET USERS | NUMBER
2007 2008 2009 2010 20110
100
200
300
400
500
600
182
303
382
467
551e
210
298
384
457513
DCCICNNIC
2011 China Internet Users & Equipment - www.them.pro 52012-01-31
Total China Internet Users by Gender (2011)
CHINA INTERNET USERS | GENDER
Total Population 2011 Internet Users
51.3%55.9%
48.7%44.1%
MaleFemale
Source: CNNIC, January 2012
2011 China Internet Users & Equipment - www.them.pro 62012-01-31
CHINA INTERNET USERS | AGE
Below 10 10-19 20-29 30-39 40-49 50-59 60+
1.7%
26.7%29.8%
25.7%
11.4%
4.1%2,4%
Total China Internet Users by Age (2011)Age in Years Old
Source: CNNIC, January 2012
2011 China Internet Users & Equipment - www.them.pro 72012-01-31
CHINA INTERNET USERS | EDUCATION
Primary School
Junior High School
Senior High School
Diploma Degree & Above
8.5%
35.7%33.3%
10.5% 11.9%
Total China Internet Users by Education Level (2011)
Source: CNNIC, January 2012
2011 China Internet Users & Equipment - www.them.pro 82012-01-31
CHINA INTERNET USERS | INCOME
No In-
come
Below 0,5K
0,5K-1K 1K-1.5K 1.5K-2K 2K-3K 3K-5K 5K-8K 8K+
7.9%
17.5%
12.5%
10.1%11.9%
17.9%
13.5%
5.0%3.8%
Total China Internet Users by Income (2011)Monthly Income in RMB
Source: CNNIC, January 2012
2011 China Internet Users & Equipment - www.them.pro 92012-01-31
CHINA INTERNET USERS | APPLICATIONS
IMSe
arch
MusicNew
sVideo
Games
Blogs
Micro-blogg
ingE-m
ail SNS
Litera
ture
Online S
hopping
Online P
aymen
t
e-Ban
king
Forums/B
BS
Daily D
eal
Trave
l Bookin
g
415 407386 367
325 324 319
250 246 244203 194
167 166145
6442 40
Total China Internet Users by Applications (2011)Million
Source: CNNIC, January 2012
2011 China Internet Users & Equipment - www.them.pro 102012-01-31
CHINA INTERNET BEHAVIOR | ENTRY POINT
Browser Bookmarks
Entering URL Online Bookmarks
via Browsers
Search Engines
Personal Web Portal
Desktop Shortcuts
54%49%
46%
32%29% 29%
China Internet Entry Point (2011 H1)
Source: CNNIC, July 2011
2011 China Internet Users & Equipment - www.them.pro 112012-01-31
CHINA INTERNET BEHAVIOR | TIME
0:00-6:59 7:00-8:59 9:00-11:59
12:00-13:59
14:00-17:59
18:00-19:59
20:00-21:59
22:00-23:50
Uncertain
16%
25%
58%
40%
52%
38%
46%
36%
14%20%
31%
50%
41%49% 47% 47%
39%
24%
China Internet User Online Time Analysis (2011 H1)Workdays Weekends & Holidays
Source: CNNIC, July 2011
2011 China Internet Users & Equipment - www.them.pro 122012-01-31
CHINA INTERNET BEHAVIOR | TIME
Below 0,5 0,5-1 1-2 2-4 4-6 6-8 8-10 Over 10 None
8% 8%
16%
19%18%
12%10%
11%
0%
8%10%
20%18%
16%
10%
7%
13%
1%
China Internet User Online Time Analysis (2011 H1)In hours
Workdays Weekends & Holidays
Source: CNNIC, July 2011
2011 China Internet Users & Equipment - www.them.pro 132012-01-31
CHINA INTERNET EQUIPMENT | DEVICES
Desktop Mobile Phone Laptop Others
73%69%
47%
1%
China Devices for Internet Access (2011)
Source: CNNIC, January 2012
2011 China Internet Users & Equipment - www.them.pro 142012-01-31
CHINA INTERNET EQUIPMENT | LOCATIONS
Home Internet Café Office Public Places
91%
27%33%
15%
China Locations for Internet Access (2011 H1)
Source: CNNIC, July 2011
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