china internet users & equipment 2011

www.them.pro

CHINA INTERNET USERS & EQUIPMENT

Shanghai, China | January 2012

2011 China Internet Users & Equipment - www.them.pro 22012-01-31

TABLE OF CONTENT |

CHINA INTERNET USERS Number Gender Age Education Income Applications Behavior

CHINA INTERNET EQUIPMENT Broadband Devices Locations

http://www.them.pro/




CHINA INTERNET USERS | 2011 SUMMARY

Total China Internet Users: 513 million

56% of China Internet users are male

80% of China Internet users are between 10 and 40 years old

Over 90% China Internet users earn less than 5,000 Yuan per month

Total China Home Broadband Users: 392 Million

China Average Internet Access Speed: 1.8 Mbps (global: 5.6 Mbps)





Total China Internet Users (2011)Million

CHINA INTERNET USERS | NUMBER

2007 2008 2009 2010 20110

100

200

300

400

500

600

182

303

382

467

551e

210

298

384

457513

DCCICNNIC





Total China Internet Users by Gender (2011)

CHINA INTERNET USERS | GENDER

Total Population 2011 Internet Users

51.3%55.9%

48.7%44.1%

MaleFemale

Source: CNNIC, January 2012





CHINA INTERNET USERS | AGE

Below 10 10-19 20-29 30-39 40-49 50-59 60+

1.7%

26.7%29.8%

25.7%

11.4%

4.1%2,4%

Total China Internet Users by Age (2011)Age in Years Old






CHINA INTERNET USERS | EDUCATION

Primary School

Junior High School

Senior High School

Diploma Degree & Above

8.5%

35.7%33.3%

10.5% 11.9%

Total China Internet Users by Education Level (2011)






CHINA INTERNET USERS | INCOME

No In-

come

Below 0,5K

0,5K-1K 1K-1.5K 1.5K-2K 2K-3K 3K-5K 5K-8K 8K+

7.9%

17.5%

12.5%

10.1%11.9%

17.9%

13.5%

5.0%3.8%

Total China Internet Users by Income (2011)Monthly Income in RMB






CHINA INTERNET USERS | APPLICATIONS

IMSe

arch

MusicNew

sVideo

Games

Blogs

Micro-blogg

ingE-m

ail SNS

Litera

ture

Online S

hopping

Online P

aymen

t

e-Ban

king

Forums/B

BS

Daily D

eal

Trave

l Bookin

g

415 407386 367

325 324 319

250 246 244203 194

167 166145

6442 40

Total China Internet Users by Applications (2011)Million






CHINA INTERNET BEHAVIOR | ENTRY POINT

Browser Bookmarks

Entering URL Online Bookmarks

via Browsers

Search Engines

Personal Web Portal

Desktop Shortcuts

54%49%

46%

32%29% 29%

China Internet Entry Point (2011 H1)

Source: CNNIC, July 2011





CHINA INTERNET BEHAVIOR | TIME

0:00-6:59 7:00-8:59 9:00-11:59

12:00-13:59

14:00-17:59

18:00-19:59

20:00-21:59

22:00-23:50

Uncertain

16%

25%

58%

40%

52%

38%

46%

36%

14%20%

31%

50%

41%49% 47% 47%

39%

24%

China Internet User Online Time Analysis (2011 H1)Workdays Weekends & Holidays






CHINA INTERNET BEHAVIOR | TIME

Below 0,5 0,5-1 1-2 2-4 4-6 6-8 8-10 Over 10 None

8% 8%

16%

19%18%

12%10%

11%

0%

8%10%

20%18%

16%

10%

7%

13%

1%

China Internet User Online Time Analysis (2011 H1)In hours

Workdays Weekends & Holidays






CHINA INTERNET EQUIPMENT | DEVICES

Desktop Mobile Phone Laptop Others

73%69%

47%

1%

China Devices for Internet Access (2011)






CHINA INTERNET EQUIPMENT | LOCATIONS

Home Internet Café Office Public Places

91%

27%33%

15%

China Locations for Internet Access (2011 H1)





www.them.pro

For more info about Internet in China, please visit our SEO blog or contact us.

http://www.them.pro/blog

http://www.them.pro/contact

china internet users & equipment 2011

Technology