charsoq

Data Driven Marketing Agency

Who We Are Charsoq

Marketing Training and Consulting

Marketing ImplementationMarketing Information System and Business Intelligence

Marketing Research

Where to begin?First Soq: Marketing Research

Your Market Research Is Ready !! FGD Meeting (Focus Group Discussion) IDI Meeting (In Depth Interviews) Implementing a Mystery Shopping Program Performing both Qualitative &

Quantitative Market Research Poll and Field Survey Advertising Effectiveness Evaluation

How to Manage?Second Soq: Marketing Training

Training and Empowering Reps & Sales Staff Customer Relationship Management (CRM) Business Re-engineering Process (BRP)

and Organizational Process Improvement Determine Marketing Strategies and Marketing Plan Business Development Consultation Consultation and Implementation of Marketing

Solution

How to Control ?Third Soq: Marketing Information System and Business Intelligence

• MARIS

• Cash Flow

• Digital Marketing/Internet Marketing

• Data mining

Making Informed decision more quickly

MARISMarketing Information System

Physicians, Pharmacies and Hospitals Databank Design Detailing Campaign Action Plan Data entry Methods - Desktop - Web

- Android Tablet (E-detailing) (online and offline) Automatic Detection of Performance Deviations Sales Data Integration from Different Distributors Pharmacies Sales Tracking System (Aggregation of Different Distributors) Marketing research - Competitor Analysis - Survey - Account Character Recognition

Sales Target Fulfillment Offer the allocation of goods to Distributors and Distributor Centers Market Basket Analysis for Pharmacies (Data mining) Evaluate Distributors’ Coverage Ratio Determine Cold customers/Zero Customers(Data mining)

Cash Flow Management

• Predict and Manage Financial Bottlenecks • Minimize Interest Charges with Credit

Management• Identify Surpluses which can be invested and

earn interest• Keeping Liquidity Flow• Control the Time Value of Money and

Overcome Inflation

Digital marketing\Internet marketing

• E-detailing• CEM (Customer Experience Management)• Online Marketing• Mobile Marketing• Email Marketing• Social Media Marketing

Data Mining

• Predict Sales Volume of Products for each Pharmacy/ Distributor/Distributor Center• Determine Products which are sold together• Determine the Marketing Value of each Brand/Product• Cluster Pharmacies and Identify their Characteristics • Identify Customers Purchasing Behavior• Calculate the Life Time Value(LTV) of pharmacies/ Distributor Centers• Segment Pharmacies based on their RFM Factors • Determine Pharmacies’ Rank per each Product• Determine Customer Loyalty • Predict the Customers Churn• Measuring the Detailing Impact on Pharmacies’ Sale and Physician Prescribing• Determine each Representative’s Rank by Evaluating their Sale Performance • Determine Physicians’ Rank per each Product

How to run?Forth Soq: Marketing Implementation

Branding

Market Creation

Detailing Implementation

Implementing the Sampling Plan

Implementing Merchandise plans

Detailing Audit

Some of our customers