charsoq
TRANSCRIPT
Data Driven Marketing Agency
Who We Are Charsoq
Marketing Training and Consulting
Marketing ImplementationMarketing Information System and Business Intelligence
Marketing Research
Where to begin?First Soq: Marketing Research
Your Market Research Is Ready !! FGD Meeting (Focus Group Discussion) IDI Meeting (In Depth Interviews) Implementing a Mystery Shopping Program Performing both Qualitative &
Quantitative Market Research Poll and Field Survey Advertising Effectiveness Evaluation
How to Manage?Second Soq: Marketing Training
Training and Empowering Reps & Sales Staff Customer Relationship Management (CRM) Business Re-engineering Process (BRP)
and Organizational Process Improvement Determine Marketing Strategies and Marketing Plan Business Development Consultation Consultation and Implementation of Marketing
Solution
How to Control ?Third Soq: Marketing Information System and Business Intelligence
• MARIS
• Cash Flow
• Digital Marketing/Internet Marketing
• Data mining
Making Informed decision more quickly
MARISMarketing Information System
Physicians, Pharmacies and Hospitals Databank Design Detailing Campaign Action Plan Data entry Methods - Desktop - Web
- Android Tablet (E-detailing) (online and offline) Automatic Detection of Performance Deviations Sales Data Integration from Different Distributors Pharmacies Sales Tracking System (Aggregation of Different Distributors) Marketing research - Competitor Analysis - Survey - Account Character Recognition
Sales Target Fulfillment Offer the allocation of goods to Distributors and Distributor Centers Market Basket Analysis for Pharmacies (Data mining) Evaluate Distributors’ Coverage Ratio Determine Cold customers/Zero Customers(Data mining)
Cash Flow Management
• Predict and Manage Financial Bottlenecks • Minimize Interest Charges with Credit
Management• Identify Surpluses which can be invested and
earn interest• Keeping Liquidity Flow• Control the Time Value of Money and
Overcome Inflation
Digital marketing\Internet marketing
• E-detailing• CEM (Customer Experience Management)• Online Marketing• Mobile Marketing• Email Marketing• Social Media Marketing
Data Mining
• Predict Sales Volume of Products for each Pharmacy/ Distributor/Distributor Center• Determine Products which are sold together• Determine the Marketing Value of each Brand/Product• Cluster Pharmacies and Identify their Characteristics • Identify Customers Purchasing Behavior• Calculate the Life Time Value(LTV) of pharmacies/ Distributor Centers• Segment Pharmacies based on their RFM Factors • Determine Pharmacies’ Rank per each Product• Determine Customer Loyalty • Predict the Customers Churn• Measuring the Detailing Impact on Pharmacies’ Sale and Physician Prescribing• Determine each Representative’s Rank by Evaluating their Sale Performance • Determine Physicians’ Rank per each Product
How to run?Forth Soq: Marketing Implementation
Branding
Market Creation
Detailing Implementation
Implementing the Sampling Plan
Implementing Merchandise plans
Detailing Audit
Some of our customers