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CHARITY CONTEXT BENCHMARKINGMatt Porter, Business Insight Solutions Consultant

Consulting – Project Management – Training - GDPR

QBASE OVERVIEW

WHAT IS CONTEXT?

WITH SPECIAL THANKS TO…

THE METHODOLOGY

2015 Report

2016 Report

2017 Report

SEGMENTATION RULES

No Donation

•No Transaction

New

•FirstDonation in Past 12 Months

Active

•LastDonation in Past 12 Months

Lapsing

•Last Donation 12-24 Months Ago

Lapsed

•Last Donation Over 24 Months Ago

HOW ACTIVE IS A CHARITY DATABASE?

HOW CAN A CHARITY COMMUNICATE WITH THEIR SUPPORTERS?

EMAIL SOURCE OF PERMISSION

RECRUITMENT

GIFT AID PENETRATION

DM CASH RECRUITMENT

DM CASH CHRISTMAS APPEAL 2016

REGULAR GIVING: RECRUITMENT

DIRECT MAIL TO REGULAR GIVING CONVERSION

RAFFLE

RESULTS IN THE REPORT

LETS HEAR FROM ONE OF THE CHARITIES INVOLVED

Quick Question

History

66,090

17,297

Strategic Aims

TREAT PEOPLE LIKE AN INDIVIDUAL

INCREASE FUNDRAISED REVENUE

RECRUIT MORE SUPPORTERS

HELP MORE ‘BLOKES’ & PROVIDE MORE HELP FOR ‘BLOKES’

Fundraising

Challenge

Benchmarking

Comparison

New Product

Gift Aid

Communication

3219

Next time

FUTURE PLAN

• We want to grow:

• More charities

• More products

• More channels

• More relevance to you!

• Open session for all to feed into the next report

THANK YOU

Matt Porter, Business Insight Solutions Consultant

Matt.Porter@qbase.net01925 875408 07772 321723https://uk.linkedin.com/in/mattporterslinkedinprofile/