chapter 8.3: sensation & perception mr. mccormick psychology
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Chapter 8.3:Chapter 8.3:Sensation & Sensation & PerceptionPerception
Mr. McCormickMr. McCormickPsychologyPsychology
Do-Now:Do-Now:(In Journal)(In Journal)
What are What are subliminal messagessubliminal messages??
Can you identify any examples of Can you identify any examples of subliminal messages used in subliminal messages used in
advertisementadvertisement??
Subliminal MessagesSubliminal Messages
Subliminal Messages:Subliminal Messages: Brief auditory or visual messages that are Brief auditory or visual messages that are
presented below the absolute threshold (the presented below the absolute threshold (the weakest amount of a stimulus that a person weakest amount of a stimulus that a person can detect half the time)can detect half the time)
Sub = BelowSub = Below
Limen = ThresholdLimen = Threshold
Absolute ThresholdAbsolute ThresholdP
rop
ort
ion
of
“Yes”
Resp
on
ses
0.0
0 0
.50
1
.00
0 5 10 15 20 25 Stimulus Intensity (lumens)
Subliminal MessagesSubliminal Messagesin Advertisingin Advertising
Subliminal MessagesSubliminal Messagesin Advertisingin Advertising
Subliminal MessagesSubliminal Messagesin Disneyin Disney
Subliminal MessagesSubliminal Messagesin Disneyin Disney
Subliminal MessagesSubliminal Messages
Are subliminal messages (visual/auditory) Are subliminal messages (visual/auditory) effectiveeffective??
Why or why not?Why or why not?
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