Chapter 8.3:Chapter 8.3:Sensation & Sensation & PerceptionPerception

Mr. McCormickMr. McCormickPsychologyPsychology

Do-Now:Do-Now:(In Journal)(In Journal)

What are What are subliminal messagessubliminal messages??

Can you identify any examples of Can you identify any examples of subliminal messages used in subliminal messages used in

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Subliminal MessagesSubliminal Messages

Subliminal Messages:Subliminal Messages: Brief auditory or visual messages that are Brief auditory or visual messages that are

presented below the absolute threshold (the presented below the absolute threshold (the weakest amount of a stimulus that a person weakest amount of a stimulus that a person can detect half the time)can detect half the time)

Sub = BelowSub = Below

Limen = ThresholdLimen = Threshold

Absolute ThresholdAbsolute ThresholdP

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“Yes”

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0.0

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0 5 10 15 20 25 Stimulus Intensity (lumens)

Subliminal MessagesSubliminal Messagesin Advertisingin Advertising

Subliminal MessagesSubliminal Messagesin Advertisingin Advertising

Subliminal MessagesSubliminal Messagesin Disneyin Disney

Subliminal MessagesSubliminal Messagesin Disneyin Disney

Subliminal MessagesSubliminal Messages

Are subliminal messages (visual/auditory) Are subliminal messages (visual/auditory) effectiveeffective??

Why or why not?Why or why not?