chapter 8: layouts

Chapter 8: Layouts

Designing to communicate

2.19.12

Design Principles Examples

Gestalt Theory: p.172The whole is greater than the sum of its parts.

Gestalt principles…the elements of design should be in-tegrated so the design, not the elements is the first thing we see.

What was the flock of geese example in the book?

Principle of Closure.Even though the circle is not joined together,

we still perceive a circle due to the principle of closure.

The kind of closure we are talking about occurs when a series of visual elements suggest a connection between one another, when, in fact, they never actually touch.

Similarity Principle

In the example, the larger circles appear to belong togetherbecause of the similarity in size

The example at left containing 11 distinct objects appears as as single

unit because all of the shapes have similarity. Unity occurs be-cause the triangular shapes at the bottom of the eagle symbol look sim-ilar to the shapes that form the sunburst

The fifteen figures above form a unified whole (the shape of a tree) because of their proximity.

Sketches of other Basic Layouts

Chapter 10: Television

The power of sight, sound, and motion

Script format

Storyboard

Chapter 11: Direct marketing

The convenience of shopping at home.

4.01.13

This one is directly aimed at solving a problem. Gym members often become dis-couraged after not seeing immediate re-sults, which causes dropped memberships.As a response, the gym gave out these funny wall calendars that helped members visualize the long process of losing weight and becoming fit.

a flat box is engineered to pop up into a cube is slipped under the doors of an apartment when someone walks in, they see this huge cube in their apartment that says “Breaking into your apartment is easier than you think.” Obviously, it’s advertising a se-curity system.

Hershey’s Resorts created a mailer that looked like luggage with vintage luggage labels.

The content items rep-resents the benefits of Hershey.

1. Item from the choco-late spa

2. Logo golf ball3. A pen4. Chocolate bar