chapter 11 change and innovation. innovation and change in the workplace if organizations don’t...

Chapter 11Change and Innovation

Innovation and Change in the Workplace

• If organizations don’t successfully change and innovate, they die

• Change and innovation can come from outside forces

• Managers want to initiate change from the inside

• Disruptive innovation is a goal for global competition

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Changing Things: New Products and Technologies

• Product Change – a change in the organization’s product or service outputs

• Technology Change – a change in the organization’s production process

• Three innovation strategies: exploration, cooperation, and entrepreneurship

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11.1 Three Innovation Strategies

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Changing People and Culture

• Changes in how employees think

– Changes in mind-set

People change = Training and Development

Culture change = Organizational Development

• Large culture change is not easy

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Organizational Development

• Planned, systematic process of change using behavioral science

• Addresses three types of problems: Mergers and acquisitions Organizational decline and revitalization Conflict management

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OD Activities

• Team-building activities-enhance cohesiveness: cross depmt teams• Survey-feedback activities-ask about values, climate, leadership, group cohesion; after complete consultant meet employees to discuss feedback

OD Steps:• Unfreezing• Changing• Refreezing

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• Large-group interventions-large participants ;stakeholders inside & outside-discuss problems or opportunities

OD Activities

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OD Steps:• UnfreezingDiagnosing problem Make people aware of problems & need for change; present performance, use change agent• ChangingIndividuals experiment new behavior, teach new behavior, skills, guide• RefreezingPeople have incorporate new values;institutionalized in culture, attitudes, orgz giver reward

OD STEPS

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Implementing Change

• Outline the Need for Change– Show the performance gap

• Understand the Resistance to Change– Self-Interest– Lack of Understanding and Trust– Uncertainty– Different Assessments and Goals

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11.8 Tactics for Overcoming Resistance to Change

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