chapter 11 change and innovation. innovation and change in the workplace if organizations don’t...
TRANSCRIPT
Chapter 11Change and Innovation
Innovation and Change in the Workplace
• If organizations don’t successfully change and innovate, they die
• Change and innovation can come from outside forces
• Managers want to initiate change from the inside
• Disruptive innovation is a goal for global competition
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Changing Things: New Products and Technologies
• Product Change – a change in the organization’s product or service outputs
• Technology Change – a change in the organization’s production process
• Three innovation strategies: exploration, cooperation, and entrepreneurship
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11.1 Three Innovation Strategies
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Changing People and Culture
• Changes in how employees think
– Changes in mind-set
People change = Training and Development
Culture change = Organizational Development
• Large culture change is not easy
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Organizational Development
• Planned, systematic process of change using behavioral science
• Addresses three types of problems: Mergers and acquisitions Organizational decline and revitalization Conflict management
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OD Activities
• Team-building activities-enhance cohesiveness: cross depmt teams• Survey-feedback activities-ask about values, climate, leadership, group cohesion; after complete consultant meet employees to discuss feedback
OD Steps:• Unfreezing• Changing• Refreezing
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• Large-group interventions-large participants ;stakeholders inside & outside-discuss problems or opportunities
OD Activities
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OD Steps:• UnfreezingDiagnosing problem Make people aware of problems & need for change; present performance, use change agent• ChangingIndividuals experiment new behavior, teach new behavior, skills, guide• RefreezingPeople have incorporate new values;institutionalized in culture, attitudes, orgz giver reward
OD STEPS
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Implementing Change
• Outline the Need for Change– Show the performance gap
• Understand the Resistance to Change– Self-Interest– Lack of Understanding and Trust– Uncertainty– Different Assessments and Goals
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11.8 Tactics for Overcoming Resistance to Change
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