channel transformation - lions club belgium
Post on 16-Apr-2017
65 Views
Preview:
TRANSCRIPT
M A S T E R I N G
C H A N N E L
Transformation
Hi, I’m Jo De Ridder Millennial , digital consultant and active in Speakersbase.
Consultant at Duval Union Consulting
@JoDeRidder jo.deridder@duvalunion.com
@joderidder
Sold in 45+ countries!
BUY NOW! www.digitaltransformationbook.com
DIGITAL CHANGES OUR WORLD.
HOW DO YOU TRANSFORM WITH IT?
Slicing the Elephant
creates Insight@joderidder
WHAT 99% OF THE DISCUSSION IS USUALLY ABOUT
@joderidder
@joderidder
WHAT 99% OF THE DISCUSSION IS USUALLY ABOUT
@joderidder
WHAT 99% OF THE DISCUSSION IS USUALLY ABOUT
@joderidder
DIGITAL IMPACTS OUR BEHAVIOR IN THE MOST FUNDAMENTAL WAYS…
PATIENCE@joderidder
CONVENIENCE@joderidder
WILLINGNESS TO PAY
WILLINGNESS TO PAY@joderidder
NEED TO OWN STUFF@joderidder
@joderidder
DISCOVERY
@joderidder
LANDING THE DIGITAL PLANE IS HARD
EXPECTATIONS OF
CUSTOMERS
WHAT THE CHANNEL
OFFERS
@joderidder
Producer/Brand
Producer/Brand
Producer/Brand
Producer/Brand Agent Wholesaler Retailer Consumer
Wholesaler Retailer
Retailer
Consumer
Consumer
ConsumerDirect to consumer
Producer/Brand Wholesaler Dealer Consumer
1
2
3
4
5
ITS A STORY OF %
@joderidder
This is NOT our storyYOU THEM
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
@joderidder
YOU
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
THEMThis IS our story
But your app sucks
I want experience
Uhh..ok
Hey this solves my problem!
I don’t want to wait a
week
NEW@joderidder
YOU THEM
The Tipping Point
@joderidder
OFTEN
THE CHANNEL
PARTNERS DO NOT
HAVE THE
MEANS MINDSET MANDATE
PEOPLE SCALE
TO SUCCESSFULLY TRANSFORM THEIR ORGANIZATION
@joderidder
EMPOWER CHANNEL PARTNERS
BYPASS CHANNEL PARTNERS
OPTION
@joderidder
HOW DOES EMPOWERING LOOK LIKE?
@joderidder
@joderidder
@joderidder
HOW DOES BYPASSING LOOK LIKE?
@joderidder
Article link@joderidder
@joderidder
@joderidder
@joderidder
@joderidder
WHATS THE BEST STRATEGY?
DEPENDS ON YOUR CHANNEL CONFLICT
@joderidder
CHANNEL CONFLICT IS ABOUT
YOUR TRADITIONAL DISTRIBUTION CHANNEL BEING AGRY BECAUSE YOU TAKE THEIR SALES
@joderidder
EMPOWER IF YOU HAVE
A HIGH CHANCE OF
CHANNEL CONFLICT
BYPASS IF YOU HAVE
A LOW CHANCE OF
CHANNEL CONFLICT
@joderidder
THE FUTURE IS
IN THE M I X
@joderidder
Experience
Knowledge
Service
Support
Optimization Trust
CRM
LONGTAIL
SMART TARGETING
DATA
AR/VR ARTIFICIAL INTEL.@joderidder
INSIGHTS
@joderidder
“Digital transformation is about more then SoMe, Tech and Data. It is about
a change in behavior.”
@joderidder
1INSIGHT
@joderidder
2INSIGHT“You don’t need a digital strategy,
you need a strategy for a digital age.”
“Not everybody runs away, but recognize the tipping point.”
@joderidder
3INSIGHT
“Depending on channel conflict, the channel is empowered or bypassed.”
@joderidder
4INSIGHT
“We are more then a mothership, we can become a fleet.”
@joderidder
5INSIGHT
“We tend to use many transformational things in our daily lives and then ignore
them at our organizations.”@joderidder
6INSIGHT
“Digital disruption happens at a different rate in different industries,
but there are no safe-havens.”@joderidder
7INSIGHT
M A S T E R I N G
C H A N N E L
Transformation@joderidder
top related