changing behaviour to reduce energy demand

Ian Brown

How can we influence individual behaviour to avoid energy gains being swallowed by increased consumption? Fair Tracing and product information systems

How can we reduce behaviour that unavoidably consumes non-renewable resources? e-Curator and remote scientific collaboration toolsDJC MacKay (2009)

Sustainable Energy – without the hot air, Cambridge: UIT, p.109

Start Producers Consumers Design Producers Dissemination

Oct/Nov 07 Visit to Chile

Oct 06 Feb/Mar 07 Visit to India

Nov 07 – Apr 08

Work with English

consumers

Nov 08 Visit to India

II

Sept 08 Visit to Chile

II

Dec 07 – Aug 08

Interface design,

envisioning the system

Sept 09

Case studies: • Chilean Fairtrade wine • Indian shade-grown coffee

Ian Brown, Dorothea Kleine, Apurba Kundu, Ann LightStudents: A. Chopra, C. Wallenta, J. Mitchener, P. Lu, A. Haider, V. Shah, J. Haq, I. Antipov

- FIELDBOOK- (EXCEL)- (Google Earth)

GRAPESVineyard,

plot

Vineyardoffices

Reception + weighingof grapes

Oenologistprocesssing and ,

mixing wine

QualityControl

(Chemistry)

Bottling and packaging

- FIELDBOOKS- (EXCEL)

- KUPAI[First classification

into A, B, C grapes]

- EXCEL-

PRINT/FOLDER

- KUPAI

- EXCEL-

PRINT/FOLDER

Dispatch

- EXCEL-

PRINT/FOLDER

HarbourHarbour

Importer

SupermarketConsumer

- BARCODE- LOTE-Code

- Chemical analysis *- Quantity/ grape variety

- Social Work- Social Fund

Administration- With

beneficiaries- WORD- EXCEL

*

- Social Work- Social Fund

Administration- With

beneficiaries

- Management of the cooperative

- BOOKS- (EXCEL)

- FLEX WIN(management/ accounting)

Kleine, based on Retamales 2007

Seeds, Extension, Replanting, Conservation, Soil, IrrigationSeeds, Extension, Replanting, Conservation, Soil, Irrigation

Small FarmSmall Farm

EstateEstate

Large PlantationsLarge Plantations

Coffee CherryCoffee Cherry

Dry ProcessDry Process

Wet ProcessWet Process

Parchment Coffee or Dry Cherry

Parchment Coffee or Dry Cherry

Washed Parchment

Unwashed Dry

Washed Parchment

Unwashed Dry

Green BeanGreen Bean

Duties, Taxes, Insurance, FreightDuties, Taxes, Insurance, Freight

Curing Plant

Mill

Hulling

Curing Plant

Mill

Hulling

Domestic Dealer, Co-operative, Trader, Agent for TNCs

Domestic Dealer, Co-operative, Trader, Agent for TNCs

ExporterExporter

ImporterImporter

RoasterRoaster

Processing Company

Processing Company

Coffee House

Coffee House

TNCsTNCs

OtherOther

Roast Ground or Instant Coffee

Roast Ground or Instant Coffee

Distributor/Wholesaler/Own OutletDistributor/Wholesaler/Own Outlet

ConsumerConsumer

RetailerRetailer

CafeCafe Other Service Outlets

Other Service Outlets

Mapping by Ashima Chopra

What features would you like from a mobile phone application providing information Fair Trade products?

Which of the following social networking sites are you a member of?

What do you find to be the most important aspects of a Facebook Application?

Work with: James Mitchener, Adel Haider, Vishal Shah, Junaid Haq, Ivan Antipov

Demo’d at: IEEE/ACM International Conference on Information Technology and Development (ICTD) 2009

Shifting norms through providing aggregate data to social groups (Spears’ SIDE model, Cialdini’s normative messages)

Mechanisms for public commitment, frequent feedback and personalisation

Relating energy-saving behaviour to other individual goals e.g. exercise, saving money (Froehlich et al., UbiGreen)

Affective messaging

Ian Brown, Sally MacDonald, Stuart Robson, Graeme WereStaff/students: Y.-H. Ong, M. Hess, F.S. Millar

F. Millar, G. Were, I. Brown, M. Hess, S. MacDonald and S. Robson (2010) 3D colour scans for object assessment. Literary and Linguistic Computing.

F. Millar, G. Were, I. Brown, M. Hess, S. MacDonald and S. Robson (2010) 3D colour scans for object assessment. Literary and Linguistic Computing.

Privacy Value Networks (EPSRC): How do users understand privacy across a range of contexts and timeframes?

Towards a Future Internet (EC): what are the key social, economic, psychological and technological drivers of the future network?

Federated Secure Sensor Network Lab (EPSRC): can we build a secure city-wide sensor net that enforces privacy guarantees?

Fair Tracing mapped two complete product information chains and experimented with presenting information. How to maximise its persuasive impact? Carbon Trust, EPSRC, FP7

e-Curator developed tools to reduce need for travel to examine physical objects. How do such tools change scientists’ behaviour? Google, national collections, ESRC/JISC

PVN, TAFI & FRESNEL continue