change management in multinational organizations

Change Management in multinational organisations

Speaker´s bio Rafael Marín is a communication, marketing and change management professional with over 10 years’ experience in the multinational B2B and B2C sectors in Europe and Latin America. He is currently marketing and communication officer with KIC InnoEnergy in Barcelona, Spain. His background includes positions such as product information manager with Schneider Electric, and assistant brand manager, change management and communication leader with Colgate-Palmolive. Follow him on Twitter:@Rafemago

Index

• What is (and is not) change management

• Change management models & tools

• Main drivers

• Main roles

• Eight key considerations

What is (and is not) change management

Project Management Change Management

Focus Technical aspects of change (installation).

Human side of change (implementation).

Tools Balanced scorecard, Work Breakdown Structure, others.

ADKAR, Skill Gap Analysis, RACI matrix.

Drivers Timelines, milestones. Sponsorship, communication, training, recognition.

Roles Project manager, IT support. CM leader, opinion leaders, leadership team.

What is (and is not) change management

• External sources of change – Market upheaval – New technologies – Adquisitions – More aggresive competition

• Internal sources of change

– Spin-offs – Mergers & adquisitions – Layoffs – Cost reduction – New set of values – Reengineering processes

What is (and is not) change management

Change management

Current state Desired state

Organizational change

What is (and is not) change management

Change

management

deals with

PEOPLE

Index

• What is (and is not) change management

• Change management models & tools

• Main drivers

• Main roles

• Eight key considerations

Change management tools

• ADKAR model

• Kotter’s 8-step process for leading change

Change management tools

• ADKAR model

Awareness

Desire

Knowledge

Ability

Reinforcement

Change management tools

• Communication plan

Objectives Target audiences

Key messages

Channels and tactics

Change management tools

• Skill Gap Analysis

ASTD Skill Gap Analysis model

Change management tools

Change management tools

• RACI matrix

Change management tools

Index

• What is (and is not) change management

• Change management models & tools

• Main drivers

• Main roles

• Eight key considerations

Main drivers

Recognition

Coaching Training

Communication

Resistance management

Vision

Sponsorship

Index

• What is (and is not) change management

• Change management models & tools

• Main drivers

• Main roles

• Eight key considerations

Main roles

• Direct contact with employees

– Sponsors

– Supervisors

– Opinion leaders

/ change agents

Main roles

• Facilitators

– Change Management Lead

– Implementation Team

– Support Team

Index

• What is (and is not) change management

• Change management models & tools

• Main drivers

• Main roles

• Eight key considerations

Eight key considerations

1. Top leaders are the first to be convinced

Eight key considerations

2. Define and spread a change vision

Eight key considerations

3. Set your key metrics from the beginning

– Pre and post evaluation

– Individual assessment (e.g. engagement rate)

Eight key considerations

4. WIIFM

Eight key considerations

5. Recruit opinion leaders across all departments

Eight key considerations

6. Involvement equals commitment

Eight key considerations

7. Communicate, communicate, communicate

Eight key considerations

8. In the end, all changes produced must be absorbed by the corporate culture

Further information

• Building the communication house https://www.linkedin.com/pulse/building-communication-house-rafael-marin?trk=prof-post

• Change Management: what is in it for you? https://www.linkedin.com/pulse/change-management-what-you-rafael-marin?trk=prof-post

Thank you!