challenge brief

The Digital Apprentice Challenge

Brief

The Challenge

To make a digital marketing plan for CLEAR; to be submitted as a

presentation.

Brand Brief

CLEAR is the best Anti-Dandruff shampoo in the market with dual gender portfolio

for Male / Females.

Through digital marketing, make people use CLEAR anti-dandruff shampoo.

Methodology

Top 5 Presentations to present to the board panel of Unilever and

one candidate to be selected as the winner.

Prize

Winning candidate to be given an internship for 6 weeks in Unilever (Karachi Head Office) from Mid-

June to End July. The candidate will also receive a cash scholarship as semester fee.

Who Can Participate?

Anyone who is doing there Bachelor’s degree from any University in Pakistan may

participate!

Timelines

Submission of Presentations Last date : 31st May, 2013

Product Range of CLEAR

Prepared to stand on their own feet

Young Adults Strongly optimistic Grand and emphatic aspirations

Familiar with fashion and glamour

Target Audience

Variants Information - FEMALE

For Dry & Damaged hair and scalp

Repairs fragile hair from root to tip to protect against damage and breakage.

Anti - HairfallWith hair-lock technology for weakened hair and scalp. Strengthens hair from root to tip & increases hair’s defense against hairfall and breakage.

Soft & Shiny

Transforms hair from dry to lusciously Soft & Shiny

Variants Information - MALE

COOL BLACK SHINE

With Black Shine Boosting technology- for fading, dull looking hair

Boosts the intense Black Shine of your hair.

COOL BLACK SHINE

HAIR FALL DEFENSE

With Pro-strength Ginseng Technology, for weakened hair fiber

Helps strengthen your hair and defend against hair loss.

Target AudienceLSM 5+, 20/30-something guys and girls: highly demanding. Performance driven guys: those natural heroes who others look up to and admire. Sassy, stylish girls: with that magnetic confidence which makes them the centre of attention.

Product Philosophy- Is 100% scalp-centric- Has clinically proven superiority- Has performance you can see and prove

Values, Beliefs, Personality Personality

Performance with attitudeReal science showcased with styleDaring, bold, confident

Discriminator

Only CLEAR works deep within the scalp to make the scalp free of problems for good

Brand Details