challenge brief
DESCRIPTION
TRANSCRIPT
The Digital Apprentice Challenge
Brief
The Challenge
To make a digital marketing plan for CLEAR; to be submitted as a
presentation.
Brand Brief
CLEAR is the best Anti-Dandruff shampoo in the market with dual gender portfolio
for Male / Females.
Through digital marketing, make people use CLEAR anti-dandruff shampoo.
Methodology
Top 5 Presentations to present to the board panel of Unilever and
one candidate to be selected as the winner.
Prize
Winning candidate to be given an internship for 6 weeks in Unilever (Karachi Head Office) from Mid-
June to End July. The candidate will also receive a cash scholarship as semester fee.
Who Can Participate?
Anyone who is doing there Bachelor’s degree from any University in Pakistan may
participate!
Timelines
Submission of Presentations Last date : 31st May, 2013
Product Range of CLEAR
Prepared to stand on their own feet
Young Adults Strongly optimistic Grand and emphatic aspirations
Familiar with fashion and glamour
Target Audience
Variants Information - FEMALE
For Dry & Damaged hair and scalp
Repairs fragile hair from root to tip to protect against damage and breakage.
Anti - HairfallWith hair-lock technology for weakened hair and scalp. Strengthens hair from root to tip & increases hair’s defense against hairfall and breakage.
Soft & Shiny
Transforms hair from dry to lusciously Soft & Shiny
Variants Information - MALE
COOL BLACK SHINE
With Black Shine Boosting technology- for fading, dull looking hair
Boosts the intense Black Shine of your hair.
COOL BLACK SHINE
HAIR FALL DEFENSE
With Pro-strength Ginseng Technology, for weakened hair fiber
Helps strengthen your hair and defend against hair loss.
Target AudienceLSM 5+, 20/30-something guys and girls: highly demanding. Performance driven guys: those natural heroes who others look up to and admire. Sassy, stylish girls: with that magnetic confidence which makes them the centre of attention.
Product Philosophy- Is 100% scalp-centric- Has clinically proven superiority- Has performance you can see and prove
Values, Beliefs, Personality Personality
Performance with attitudeReal science showcased with styleDaring, bold, confident
Discriminator
Only CLEAR works deep within the scalp to make the scalp free of problems for good
Brand Details