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Final Jan2017BLACKMAGENTAYELLOWCYAN
Ahead...Ahead...ConsultingConsulting
THE JOURNAL OF CONSULTANCY DEVELOPMENT CENTRE
Volume - 11 Issue - 1
CONSULTANCY DEVELOPMENT CENTRE
January 2017
CO
NSU
LTING
AH
EAD
VO
LUM
E - 11 ISSU
E 1 JA
NU
ARY 2
017
200820092010201120122013
20152014
20162017
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Final Jan 20174th cover 1st cover
Certificate Programme in
Management Consulting
(CPMC)
&
Certificate Programme in HR
Consulting (CPMC)ELIGIBILITY:
Post Graduates (For more details please
see the programme brochure)
Final year students can also apply.
Or
Bachelor degree with equivalent
qualification as mentioned in the
programme brochure (With two years
of experience).
(Final year students can also apply)
Certificate Programme in Technical Consulting
(CPTC)
ELIGIBILITY:
B.E. / B. Tech /AMIE /Bachelor of Architecture (B. Arch) with two
years of experience/Bachelor of Planning with two years of
experience/Bachelor of Design (B. Des) /Areas - Product Design,
Transport Design, Graphic Design, Retail Design, Animation, Film
& Video, Industrial Design (with two years of experience).
M.C.A /M.Sc/Masters in Applied Science/Masters of Design
(M. Des) Areas - Product Design, Transport Design, Graphic
Design, Retail Design, Animation, Film & Video, Industrial Design/
Master of Architecture / Master of Urban Design /Master of Planning
with specialization/Master of Building Engineering and
Management/Master of Landscape Architecture / Equivalent
Technical Qualification. (Final year students can also apply)
Or
Diploma in Engineering or equivalent with two years of experience
Key Features of the Certificates Programmes:
Special fee concession of 25% to OBC/SC/ST/Physically Handicapped candidates
Concession for group nominations under unreserved category
Clarifications/information through E-Coaching Mode
Certificate by CDC, Autonomous Institution of DSIR, Ministry of Science & Technology, Government of India on successful completion of programme
NB: These Programmes CPMC, CPHRC & CPTC are also offered through Franchised Institutes. The more information
can be accessed at www.cdc.org.in
Certificate Programmes in ConsultingCertificate Programmes in Consultingby
Consultancy Development Centre (CDC)An Autonomous Institution of DSIR, Ministry of Science & Technology, Government of India
Certificate Programme in IT Consulting Certificate Programme in Technology Management Consulting Certificate Programme in Strategy Consulting
Delivery:
Programme delivery shall be through contact classes on Sundays at CDC, New Delhi
Note : These Programmes are not AICTE Approved
Future Initiatives to be introduced shortly
Ms. Pooja DavidProgramme Coordinator
Consultancy Development CentreIndia Habitat Centre, Core IVB, 2nd Floor, Lodhi Road, New Delhi‐110003
Tel: +91 112460 2601, 2915, 1533;Fax: +91 112460 2602
E-mail : pooja@cdc.org.in Website : www.cdc.org.in
Contact us for any further queries:
Printed at CSIR-National Institute of Science Communication And Information Resources (NISCAIR), Dr. K. S. Krishnan Marg, New Delhi-110 012.
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Editor in-Chief
S. K. Lalwani
Editor
Rajesh Parpyani
Executive Editor
Meena Pant
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Do you wish to offer Consultancy Services online to Client Worldwide?
Consultancy Development Centre (CDC)(Autonomous Institution of DSIR, Ministry of Science & Technology)
Consulting Hub (ijke'kZgc) (Invitation for Free Registration**)
Consultancy Development Centre (CDC) is an autonomous institution of DSIR, Ministry of
Science and Technology, Govt. of India set-up with the objective of Promotion, Development
and Strengthening of Consultancy Skills and Capabilities in the Country including
Enhancement of Export of Consultancy services.
The Centre's endeavor has always been to have effective interaction between
Experts/Consultants and Client organizations. At present, there is no single platform where
Clients can interact with Experts/Consultants to meet their consultancy requirement.
In today's technology driven arena, virtual platform is the optimal solution in the terms of cost,
time as well as Geographical reach.
Realizing this need, CDC has taken an initiative to develop a portal having “ConsultingHub”
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experts/consultants, so that clients can identify suitable Experts/Consultants who can provide
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Portal will have two fold advantage one side Consultants will get business opportunities and on the other side Clients will get the consulting solutions.
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Encourage Consultants to form consortium.
Add value in promotion, development & strengthening of consulting profession.
Information about domestic leads, planned and active projects as well as those funded by multilateral institutions shall be made available on the portal soon to enhance consulting opportunities for Consultants.
Salient Features
For more information visit Website: www.cdc.org.in/consultinghub
Mr. Suresh Kumar, Head (Information Systems & Administration)
Consultancy Development Centrend2 Floor, Core IVB, India Habitat Centre, Lodi Road, New Delhi-110 003
: 011-24682055 (D), : 09811367775, Email : consultinghub@cdc.org.in
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CONTENTS
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What Consultants Should Know About Radio Frequency Identification 1 Prof. V. Rajaraman
Machine Learning in Big Data Era: The changing face of Predictive Analytics 12 Abhishek Kumar, Dr. Devi Prasad Bhukya & Ms. Richa Gupta
The Future of Luxury and Lifestyle Retail Sector in India: Insights from a Delphi 22StudyGupalakrishnan Narayanamurthy & Prof. Dr. Roger Moser
Management Consultancy 37Dr. Anupama Rajesh & Shweta Shrivastava
Water Consultancy in India: Challenges and Opportunities 46P.K. Sengupta
Integrated Geophysical Subsurface Investigation for Effective Completion of the 55 Sewage Pipeline Project in the Shallow Bedrock RegionDr. Anbazhagan P, Divyesh Rohit & Madhura H
Employee's Awareness on Green Human Resource Management - a Need of the 68 Hour: an Investigative StudyDr. V. Tulasi Das, A. Srilakshmi & B. Sreedhar Reddy
Organizational Socialization Applied to Faculty Induction - A Conceptual 77 FrameworkDr. Manoj Kumar & Priyanka Bareth
Why Flyovers will Fall, and Cities will Flood – Decline of the Civil Engineering 87 Profession in IndiaShirish B. Patel
Impact of Economy on Stock Price Behaviour: Special Reference to Indian 94 Banking SectorDr. Shradhanjali Panda
Book Reviews 103
Author Profile 108
Prof. Bhimaraya A. MetriDeanLarsen & Toubro LimitedL&T Institute of Project Management
Prof. Suneet TuliDean-Research & Development (R&D) IIT Delhi
Mr. Satyakam GuptaTransport EconomistIntercontinental Consultants and Technocrats Pvt. Ltd.
Editorial Advisory Board
ChairmanDr. P. Banerjee
Former Chief Scientist – CSIR-National Physical LaboratoryFormer Director –CSIR-National Institute of Science, Technology and
Development Studies (NISTADS)
Members
Mr. Rajiv KhuranaManagement ConsultantThe Personnel Lab
Ms. Deeksha BishtFormer Acting DirectorCSIR - NISCAIR
Ms. Manju BagaiAdvocate
CONSULTING AHEAD- VOL. 11 - ISSUE 1
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What Consultants Should Know About Radio Frequency Identification
CONSULTING AHEAD – VOL. 11 – ISSUE 1 1
What Consultants Should Know About Radio
Frequency Identification
The use of Radio Frequency Identification (RFID) technology is
proliferating due to its versatility in remotely identifying and tracking
objects. Government of India is currently mandating its use in many
applications. There are a wide variety of RFID systems being deployed in
India. It is essential for consultants today to understand this technology
so that they can suggest its deployment wherever appropriate. The Return
on Investment if an RFID system is deployed in an application has to be
assessed in projects. It is the purpose of this paper to explain the basics
of RFID technology, compare and contrast varieties of RFID tags and
readers available in the market, and illustrate their use with examples.
Keywords: RFID Technology, Near Field Tags, Far Field Tags, RFID
Applications, RFID Privacy and Security
Prof. V. Rajaraman
Abhishek Kumar, Dr. Devi Prasad Bhukya & Richa Gupta
CONSULTING AHEAD – VOL. 11 – ISSUE 1 12
Machine Learning in Big Data Era: The changing face of
Predictive Analytics
Abhishek Kumar
Often Machine Learning and Big Data is considered as the synonyms of
each other whereas in reality the later complements the former by the
virtue of enhanced infrastructure, sophisticated algorithms and faster
processing technologies to dive deep inside the data ocean. However the
current trend is seeing a paradigm shift where the upcoming technical
and computational enhancements in Big Data technologies and thrust to
convert Big Data into Smart Data posses an existence question in front of
many old age smart machine learning algorithms and gave birth to a new
question among the computer scientists that whether we need smart
machine learning algorithms or smart data which can make even a dumb
algorithm smart by giving it opportunity to access and interpret
voluminous data while making predictive decisions which was earlier not
the case with machine learning algorithms which were forced to make the
predictions based on their restricted hypothesis samples and a tight
controlled access to data. This paper carries a balanced evaluation of
this scenario.
Keywords: Machine Learning, Big Data, Data Analytics, Smart Data,
Predictive Analytics
Dr. Devi Prasad Bhukya
Richa Gupta
The Future of Luxury and Lifestyle Retail Sector in India: Insights from a Delphi Study1
CONSULTING AHEAD – VOL. 11 – ISSUE 1
The Future of Luxury and Lifestyle Retail Sector in India:
Insights from a Delphi Study1
Indian luxury market is small in comparison to global standards, but it
had shown a healthy growth over the last few years and was estimated by
analysts to be soon 120%-150% larger than its current size. The
Government of India had also recently changed important regulatory
aspects associated with foreign direct investment which might change the
future rules in the Indian retail including luxury sector for foreign
companies. In addition to the dynamic regulations, other major market-
specific challenges such as diversified consumer segments and weak
retail infrastructure were also expected to have an influence on the future
of luxury and lifestyle retail sector. Therefore, in this paper, we analyze
the status quo as well as the future outlook for Indian luxury retail sector.
Results from the Delphi (expert panel) study with 22 invited experts from
foreign luxury retail companies with substantial experiences in the Indian
market is presented. 14 projections that assessed the quantitative and
qualitative input of local retail sector experts with respect to
developments in the regulatory environment, consumer behavior as well
as hard & soft infrastructure is reported.
Keywords: Retail, Luxury, Lifestyle, Delphi, India.
G. Narayanamurthy
Prof. Dr. R Moser
22
Management Consultancy
CONSULTING AHEAD – VOL. 11 – ISSUE 1
Management Consultancy
This paper revisits the concept of management consulting from a present-
day perspective. It aims to create an understanding of the expectations of
client firms from contemporary consulting organizations. The paper
provides an insight into the journey of management consulting since its
inception which indicates that it has evolved significantly over the years
to include new aspects of business such as process improvement, change
management, business transformation etc. These paradigm shifts have
changed the way in which management consulting contributes to the
performance of organizations. The paper suggests that in order to
continue momentum of growth and combat growing competition,
consulting industry needs to become more agile to changing needs of
client firms. It also needs to find suitable avenues for optimised usage of
the accumulated know-how. This paper will be of immense value to
consulting firms as it contains pertinent discussions on current state of
affairs in the management consulting industry. It sheds light on the trends
and challenges faced by the industry and also discusses few probable
solutions to these challenges.
Keywords: Knowledge, Management Consulting, Consultants, Client
Organization, Challenges, Trends, Big 4
Dr. Anupama Rajesh
Shweta Shrivastava
37
P. K. Sengupta
CONSULTING AHEAD – VOL. 11 – ISSUE 1 46
Water Consultancy in India: Challenges and Opportunities
Water consultancy is a growing business opportunity in India. In this
paper, the water scenario and the water governance of India is briefly
discussed. How water consultancy is important in both private and public
sector is focussed with special emphasis on the different sectors where
consultancy is required. The challenges and opportunities in water
consultancy, like human resource and knowledge management challenges
and opportunities in human resource development are also emphatically
discussed.
Keywords: Water Consultancy, Water Framework, Business Opportunities,
Knowledge Management
P. K. Sengupta
Integrated geophysical subsurface investigation for effective completion of the sewage pipeline project...
CONSULTING AHEAD – VOL. 11 – ISSUE 1 55
Integrated geophysical subsurface investigation for effective
completion of the sewage pipeline project in the
shallow bedrock region
Dr. Anbazhagan Panjamani
Divyesh Rohit
This paper presents a case study depicting the importance of geophysical
investigation prior to cost estimation and execution of an excavation
work by the experience of the ongoing project.The project for laying of a
new sewerage pipeline in the shallow bedrock region of Bangalore with
an estimated cost of about Rs.50.00 lakh, which was started after formal
approval and tendering. After executing 25% of excavation work,
weathered and hard rock was found along the alignment at an average
depth of around 2.5 m, which increasedthe cost of excavation and project
period. The contractors topped the work due to unidentified tender item
(rock excavation) which caused cost escalation above estimation and
required additional time and machinery excavation. A scientific
investigation using integrated geophysical survey techniques has been
carried out to profile the subsurface lithology, estimate precise soil and
rock volumeforestimation ofincreased cost of excavation due to presence
of rockand time required for completion of the project. Detailed
integrated subsurface profiling has been carried out using Ground
Penetrating Radar and Multichannel Analysis of Surface Wave to find
out the thickness of soil and rock. A 2-D subsurface profile has been
generated from both investigation and used to map the soil and rock
layers. An estimate of soil and rock volume has been prepared from the
survey results and compared with the prior estimate to assess differences
observed in the cost of excavation. In comparison, it has been found that
the estimate obtained from survey result is 2.17 times higher than the
presumed estimate for a typical section. This study helped to re-estimate
project cost, effective planning of the project and thereby timely
completion.
Keywords: Ground-penetrating Radar, Cost Estimation, Excavation,
Geophysical Investigation.
Madhura H
Dr. V. Tulasi Das, A. Srilakshmi and B. Sreedhar Reddy
CONSULTING AHEAD – VOL. 11 – ISSUE 1 68
Employee’s Awareness on Green Human Resource Management
- a Need of the Hour: an Investigative Study
Dr. V. Tulasi Das
A. Srilakshmi
Twenty-first century has been showing heightened interest in the
environmental concerns all around the globe irrespective of related fields
be it politics, public, or business. Across the globe, we are moving from
an industrial based financial system to a talent based economy. We are
also entering a green economy – one in which consumer and employee
expectations and future environmental change will require businesses to
address “green” issues. The activities of such initiatives, referred to as
green management, are the green movement with its objective of
Protection of Environment and protect the planet Earth from future
manmade disasters. Green Human Resource Management is emerging as
an important thrust area for management which can have an enormous
impact on people issues in an organization. The HR functions become the
driver of environmental sustainability within the organization by aligning
its practices and policies with sustainability goals reflecting an
eco-focus. This system provides better control of firm’s environmental
impacts. Keeping this in view, the researchers conducted an opinion
survey of employees of Visakhapatnam Steel Plant on GHRM to know the
awareness level of employees on the present burning issue of Green
HRM. The data are analysed, findings, suggestion and conclusion are
presented in this article.
Keywords: Employee Involvement, Green HRM, Sustainable
Development, Performance-Related Pay, Performance Management System
B. Sreedhar Reddy
Organizational Socialization Applied to Faculty Induction- A Conceptual Framework
CONSULTING AHEAD – VOL. 11 – ISSUE 1 77
Organizational Socialization Applied to Faculty Induction-
A Conceptual Framework
Dr. Manoj Kumar
Organizational socialization is a process by which an individual comes to
acquire information and knowledge about the organization (mission,
vision, nature of operation, structure, policies and programmes of the
organization), their jobs, roles and work groups. This is necessary for
them to build up confidence, morale and trust in the new organization so
that they become efficient and productive employees and contribute to
organizational success.
The conceptual paper tries to emphasize the need of
induction/socialization among faculty in Private Professional Higher
Education sector (Management, Engineering, Pharmacy, Architecture
and Law Colleges) in India. The Authors propose a conceptual model for
faculty induction based on prevalent practices in organizations and
literature available on organizational socialization and faculty
education. This model illustrates briefly pre-requisites, process and
outcomes of faculty induction. Researcher further discusses impact of
faculty induction on faculty retention. Literature Review method coupled
with secondary data collection from various research findings and
corporate practices is employed using a descriptive study technique.
Due to the increased mobility of the faculty in private professional higher
education institutes over the last decade, socialization of faculty has
become more important than ever. Therefore, there is an urgent need to
develop and adopt a formal induction process by private professional
higher education institutes.
Keywords: Faculty Induction, Organization Socialization, Faculty Retention
Priyanka Bareth
Why Flyovers will Fall, and Cities will Flood
CONSULTING AHEAD – VOL. 11 – ISSUE 1 87
Why Flyovers will Fall, and Cities will Flood
Decline of the Civil Engineering Profession in Indiai
The Coal Secretary not so long ago blamed the ‘5Cs’— Central
Vigilance Commission, Central Information Commission, Central Bureau
of Investigation, Comptroller and Auditor General and the Courts — for
inhibiting quick and effective decision-making and impeding the country's
development (Times of India, 2016). This article argues that the steady
and continuing decline of the civil engineering profession in India has its
roots in policies mandated by CAG in regard to the procurement of
consultancy services.
Shirish B Patel
Dr. Shradhanjali Panda
CONSULTING AHEAD – VOL. 11 – ISSUE 1 94
Impact of Economy on Stock Price Behaviour: Special Reference
to Indian Banking Sector
Economic stability is like a super power of a country that helps it for
achieving sustainable growth. A stable Economic condition of a country
helps it to avoid circumstances like bank run, hyperinflation, stock market
crashes etc.as it is efficient enough to absorb shocks arising from adverse
events in domestic as well as global context. As stock market is an
indispensable part of a country’s economy, the impact of economic stability
is also reflected in the stock price behaviour. As a result the market becomes
able to capture the intrinsic values of the stocks and it is absorbed in the
market prices. The behaviour of stock price reveals the overall economic
condition of a country. Banking being the sector that plays a very crucial
role in economic development is no exception from this rule. All economic
information is reflected in banking share prices. So, the present paper
tries to study the economic condition of the country by analysing different
macro-economic variables. Then the stock price behaviour is compared in
terms of their intrinsic values and market values. At the end the deviation is
compared with that of economic condition of the country. The study period is
6 years i.e. from 1st June, 2010 to 1
st June, 2016.
Keywords : Economic Stability, Macro-econimic Variables, Instrinsic
Value, Market Value of Stocks
Dr. Shradhanjali Panda
Book Review
CONSULTING AHEAD – VOL. 11 – ISSUE 1 103
Title : Innovation by India for India – The Need and the
Challenge
Author : V. Ramaswami
Publisher : ŚikshA Publications, LLC, Branchburg, NJ, USA,
2016
Reviewer : Prof. V. Rajaraman, Honorary Professor in the
Supercomputer Education and Research Centre
(SERC), Indian Institute of Science, Bangalore
What do we mean by innovations by India for
India? An immediate example which comes to
my mind is the idly-dosa batter grinder. It is an
innovation which fulfilled a purpose - that of
reducing manual labour of South Indian
homemakers. It is not high tech but uses
appropriate technology available easily in India.
It is not expensive and is being continuously
improved with the availability of new materials.
It is now aggressively marketed by several
companies in India. Innovations are almost
always driven by perceiving a need - sometimes
creating one. There are many motivations which
drive innovators: making money, becoming well
known, and a sense of achievement among
others. Quite often innovators are mavericks and
are dissatisfied by the status quo. Only a small
proportion of persons in any population are
innovative. Survivalin a globalised economy
makes it imperative for countries to be
innovative. Innovations need not necessarily be
export driven. We in India are fortunate to have a
huge local market that is currently being
exploited by many multinationals. In fact many
innovations - for instance, low cost medical
appliances are now being developed in India by
multi-national research and development
laboratories with Indian talent. Why are our
companies not spending substantial money in
R&D to innovate? Why do Universities and
industries work in separate silos? Is it possible to
create an environment in which innovations
thrive? In a globalised economy how do we
protect our innovations from copycats? These are
some of the questions asked and analysed by
Dr.V.Ramaswami in this very timely book.
Dr. Ramaswamihas thoroughly researched the
innovation scenario in the United States where he
has worked all his life as a pure researcher in a
University, as a researcher in Industry on
applying research to solve practical problems,
and finally also as a partner in a start up
company. Having spent some time in India he has
observed the Indian eco-system and asks
whether this eco-system is conducive for
innovators, specifically whether the education
system, starting from elementary schools to
higher educational institutions, encourages
out-of-the-box thinking. He has also reviewed
the R&D scenario in industries and the role
of the Government in nurturing innovators.
He has extensively researched in depth all
aspects of the eco-system prevailing in India
relating to encouraging innovations and
innovators.
Book
Review
Book Review
CONSULTING AHEAD – VOL. 11 – ISSUE 1 104
The book is divided into eight chapters. The
first chapter emphasises that product innovation
is essential to survive in the modern world. It
argues that labour arbitrage will not sustain
India in the long run to increase our export
earnings. In this chapter he also points out that
pure research without applying it to create
useful technology will not lead to economic
prosperity. The second chapteris on factors
which impact innovation. It states that
major innovators are miniscule in any society.
However some societies provide the
environment which nurtures innovators and
what are these? How can these be emulated in
India? Chapter 3 discusses social factors which
are essential to nurture innovations and
examines those prevailing in India. He points
out many sociological factors such as
acceptance of the status quo, corruption
endemic in India, merit not being fully
recognized, hierarchical structure in
organizations, lack of standardization, over
reliance on foreign advisers, black money, and
Indian's fascination to own "foreign" brands
inhibit innovators. Chapter 4 analyses the
prevailing educational system in India and its
deficiencies. He has many useful suggestions in
this chapter and the next, on how to improve
the educational system to foster a spirit of
innovation among students. Chapter 6 is on
India's markets, economy and industry. It is a
thoroughly researched chapter with many
graphs. In this chapter the author suggests that
the requirements of domestic market should be
met predominantly by local manufacturing, that
the industry must have R&D to create local
substitutes for products losing their patent
protection and also create their own patents. In
Chapter 7 Dr. Ramaswami lauds the fact that
India has remained a thriving democracy in
contrast to the neighbouring countries in Asia.
However he demeans the tendency of those in
Government to consider themselves as "rulers"
rather than as those providing "services". This
feudal mindset is to some extent historical. He
makes some obvious suggestions such as
reducing corruption and improving the law
enforcement machinery including the judiciary.
The more interesting suggestion is to involve
specialists rather than generalists in
Government, identifying meritorious persons
among the disadvantaged sectionsof society at a
young age and nurturing their talents rather
than the current policy of reservations based on
caste. The final chapter is for individual
innovators on how to nurture their innovative
spirit. The author advises startup entrepreneurs
about the need to assess the market, protect
their intellectual property, the need for
partnership of persons with complementary
talents such as finance and marketing, product
design, and the need for persistence to succeed
in their endeavour.
Dr. Ramaswami has done extensive research as
demonstrated by the fact that there are a total of
150 references that he has cited besides a
bibliography. The book is easy to read and the
points made by the author are cogently argued.
Many chapters have a summary at the end that is
very helpful. The book is well produced. I would
strongly recommend this book to all those who
are interested in creating an environment that will
foster innovations in India.
*—————*
Book Review
CONSULTING AHEAD – VOL. 11 – ISSUE 1 105
Title : The Essential Book of Corporate Governance
Author : G. N. Bajpai
Publisher : SAGE Publications Pvt. Ltd.
Reviewer : Prof. Parul Gupta, Assistant Professor – Public
Policy & Governance, Management Development
Institute, Gurgaon
Corporate Governance (CG) is significantly
important for any country because of two
important reasons. First reason relates to the level
of trust of investors, as an orderly and transparent
business environment inspires confidence on the
part of domestic and international investors.
Research suggests that one of the most critical
factors of investment decisions is the governance
risk which arises from the potential for
lack of transparency, accountability and
enforceability in the marketplace. Second reason
refers to weak governance systems which often
lead to serious problems; the 1997 East Asian
crisis, for example, was partly attributed to the
weak institutions.
In recent past, there happened some of the
important developments and policy changes in
the CG framework in India. Corporate
governance in India was guided by Clause 49 of
the Listing Agreement before the introduction of
the Companies Act of 2013. As per the new
provision in Companies Act, 2013, SEBI
approved certain amendments in the Listing
Agreement to improve transparency in the
transactions of listed companies and to empower
minority stakeholders to influence the decisions
of the management.
An oft-noted explanation on CG diversity
provided by La Porta et al.(1999) argues that
absence of robust legal protection to minority
shareholders and creditors in a given country
tends to favour concentrated shareholding, while
the presence of such protection favour the widely
held shareholding. Reinforcing the same view,
this book opens, in first four chapters, the
discussion on the concept of joint stock
companies (JSCs), its evolution and wealth
creation and management by JSCs. Following a
good discussion in the first chapter on tyranny of
corporate governance, the book has total
seventeen chapters. Chapter five and six note the
changes taken place in contemporary capital
market with special emphasis on how modern
JSCs differentiate between ownership and
control, followed by enriched discussion on
barriers of CG. Chapter seven discusses in detail,
pillars of CG and a four tier monitoring pyramid
for each one of these. Chapter eight throws light
on the concept of board of Directors (BoD), its
composition and role. The chapter is further
strengthened by insights of personal experience
of author for sharing the board room. Chapter
nine emphasise on gaining public trust by
providing credible and sufficient information
about the financial performance of the company.
The chapter explains how the responsibility and
accountability is cast on all assurance providers.
Chapter ten has enriched information on Related
Party Transactions (RPTs), its procedures and
role of board in RPTs as provide under
Companies Act, 2013 (the Act)? Chapter eleven
open with a discussion on significance of
disclosures, followed by some explanation on
financial and non financial disclosures and
provisions of disclosure laid by the Act. Chapter
twelve to fifteen of the book reflects on building
ecosystem for a good CG. The discussion
commences with risk management process in
Book Review
CONSULTING AHEAD – VOL. 11 – ISSUE 1 106
chapter twelve, followed by suggesting the
mechanisms to place good CG practices in place.
Chapter eighteen suggests some methods to
evaluate CG by citing some methodologies
adopted and suggested by JSCs and other
institutions in India. The chapter further explain
the Economic Value Added (EVA) and Market
Value Added (MVA) method of determining
values creation. In the concluding chapter, author
calls CG as the “Universe of Management” and
presents it in the shape of a wheel, where the
wheel is placed on a pyramid of vision, mission,
values and cultures of a JSC.
While the author of the book in the chapters of
the book (not reqd.) is able to draw on theoretical
approach and his personal experience, he has
done it sometimes at the risk of discussing less
about respective legislative provisions. However,
something that supplements this is the set of
annexure on model policies and charters based
on legislative and regulatory provisions of
relevant laws in India and also in some other
countries. Another important and appreciable
element of the book is the set of short case
studies provided under Annexure 1. These cases
provide deeper insights to the importance of CG
and consequences of a weaker CG framework in
a given country.
This book carries a rich content offering
meaningful insights to CG in changing capital
markets. It offers a welcome exploration of
another way to understand and appreciate the
importance of CG in wealth creation and wealth
management by JSCs.
*—————*
Title : Marketing Analytics: Data-Driven Techniques with
Microsoft Excel
Author : Wayne L. Winston
Publisher : Wiley India Pvt. Ltd., India
Reviewer : Peeyush Mittal, Consultant
Marketing Analytics (Data-Driven Techniques
with Microsoft Excel) written by Wayne L.
Winston- is a perfect book which offers perfect
solutions to the need of marketers for analytic
bend required in marketing data. The book has
eleven parts which is further divided into 45
chapters. At the outset, the book is targeted for
Marketing Analyst, Business Professionals and
Consultants.
Part I, introduces the reader to using excel to
summarize marketing data and doing marketing
analysis using many excel tools, which can help
the marketer in analysing the marketing
problems.
Part II of the book, introduces the reader to
pricing concept analysis and talks about use of
EXCEL SOLVER to estimate demand curve, to
optimize price bundling, Nonlinear pricing
strategies, price skimming strategies and revenue
management.
Accurate sales forecasting drive the other
department of an organization i.e. production
Book Review
CONSULTING AHEAD – VOL. 11 – ISSUE 1 2
department, inventory management and many
other business divisions. Part III of this book is
all about using Microsoft excel for better
forecasting.
Part IV helps to understand about the wants of
customer by using Conjoint Analysis, widely
used tool of logistics regression and discrete
choice which can be used to rank the important
product attributes.
Companies need to understand the value of its
customers and Part V of this book focuses on the
same. This part gives explanation on how to
measure customer value, customer value concept,
customer value models, and customer value to
optimally allocate resources.
Part VI deals with cluster analysis, the use of
collaborative filtering concept and teach the
reader about use of classification trees to segment
a market.
Predicting future sales has always been a difficult
work for an organization especially for a
marketing decision making authorities. Part VII
explains S Curves, bass diffusion model and the
use of Copernican Principle, which will enables
the prediction of product sales.
Part VIII has been made to help the retailer to
understand the store layout, which can help the
sale of complementary products and explains the
market basket analysis and lift. It also explains
the use of recency, frequency and monetary value
analysis and widely known SCAN*PRO models
respectively.
Part IX is all about maximising the revenue from
advertising expenses and given the use of
ADSTOCK Model to measure the effectiveness
of his advertising expenditure.
Part X is all about use of different marketing
research tools to understand the unknown. It is
about principal components and multi-dimensional
scaling to reducing the many variables to a few
easily understandable variables.
Marketing has been affected in big ways by the
extensive use of Internet and social media. Part
XI deals with this burning issue. This part of
book discusses the math behind Malcom
Gladwell’s bets selling book- the tipping point.
*—————*
107
CONSULTING AHEAD – VOL. 11 – ISSUE 1 108
Author Profile
Prof. V. Rajaraman, PhD (Wisconsin) is Honorary Professor in the Supercomputer Education and
Research Centre (SERC) at the Indian Institute of Science, Bangalore. He was previously TataChem
Professor and Chairman of SERC, IISc (1982-1994), IBM Professor of IT at the Jawaharlal Nehru
Centre for Advanced Scientific Research, Bangalore (1994-2001), and Professor of Electrical
Engineering and Computer Science at IIT, Kanpur (1966-1982). He was an Assistant Professor of
Statistics at the University of Wisconsin, Madison (1961-62), a visiting Assistant Professor of
Electrical Engineering and Computer Science at the University of California, Berkeley (1965-66), and
an IBM Research Fellow at the IBM Systems Development Institute, Canberra, Australia (1973-74).
He is an author of 23 widely used text books and numerous research papers in computer science and
has guided 30 PhD students.
Prof. Rajaraman was awarded the Padma Bhushan by the President of India in 1998. He is a Fellow of
the Computer Society of India, the Indian National Science Academy, the Indian Academy of Sciences,
National Academy of Sciences, Indian National Academy of Engineering, and the Institution of
Electronics and Telecommunication Engineers. Among the many honours and prizes that he has
received are Shanti Swarup Bhatnagar Prize (1976), Homi Bhabha Prize (1984) by UGC, Indian
Society of Technical Education award for excellence in Teaching (1988), Om Prakash Bhasin Prize
(1992), Rustom Choksi Award (1993) by IISc, Zaheer Medal (1998) by the Indian National Science
Academy, and the Life Time Contributions award by the Indian National Academy of Engineering,
Dataquest, Computer Society of India, and the Systems Society of India. He was awarded an Honorary
DSc (Engineering) by the Bengal Science and Engineering University, Sibpur in 2012, and an
Honorary DSc by IIT/Kanpur in 2014.
Abhishek Kumar is Scientist in Council of Scientific and Industrial Research (CSIR HQ), New Delhi,
in Research, Project Planning and Business Development Division (RPP & BDD). With a professional
experience of 8 years in the field of ICT. Currently, he is coordinating all the research works going
across various Information sciences labs of CSIR across India. His expertise includes Cyber Security,
Data Mining, Big Data, Data Analytics and Predictive Analytics.
Dr. Devi Prasad Bhukya is Scientist in Council of Scientific and Industrial Research (CSIR HQ),
New Delhi, in Director General Technical Cell (DGTC). With professional experience of more than
10 years in the field of ICT, his expertise includes Performance Evaluation, Data Centres, Big Data and
IoT (Internet of Things).
Richa Gupta is currently working as Software Engineer in Stryker India Pvt. Ltd., Gurgaon, Haryana,
India. She possesses great expertise in the field of automation.
Mr. Gopalakrishnan Narayanamurthy Fellow student in the area of Quantitative Methods and
Operations Management at Indian Institute of Management Kozhikode (IIMK), Kerala. He is also a
Fulbright-Nehru Doctoral Research Scholar from Carlson School of Management, University of
Minnesota, USA. He has published and presented research papers on diverse topics including lean
thinking in hospitals, software development, education, supply chain management and sustainable
operations. He has also written and published several teaching case studies.
Prof. Dr. Roger Moser Assistant Professor of International Management and Director of the ASIA
CONNECT Center & India Competence Center, University of St. Gallen, Switzerland. He is a Visiting
Author Profile
CONSULTING AHEAD – VOL. 11 – ISSUE 1 109
& Adjunct Faculty at IIM Bangalore & IIM Udaipur. His research focuses on market entry and
expansion strategies in emerging markets as well as infrastructure solutions in rural India.
Dr. Anupama Rajesh is the Head – Case Study Centre at Amity Business School, Amity University,
Noida. She trained for case study writing at INSEAD Paris. She has academic experience of over
20 years including international assignments. She has written more than 20 research papers and case
studies for prestigious international journals and has three books and several book chapters to her
credit. She has won several awards including the ADMA Research Award, “Shiksha Rattan Puruskar”
and three “Outstanding Paper Award” at International Forums. She also has MOOC to her credit.
Shweta Shrivastava is a Ph.D. Research Scholar at Amity University, Noida in the domain of Human
Resources. Her interest areas are rewards and incentives, organizational commitment and
organizational behaviour. She has 7 years of corporate work experience with organizations like Mercer
Consulting, Everonn Education and HCL Technologies. She is a Post Graduate in Human Resources
from Loyola Institute of Business Administration, Chennai and a Graduate in Commerce from Shri
Ram College of Commerce, University of Delhi.
P. K. Sengupta is a retired Hydrogeologist from Water Resource and Investigation, Department of
Government of West Bengal. His academic and research experience is span over 40 years with 10
years of experience in water resource management for industries. His field of interest is quite
diversified and interdisciplinary which encompasses ecohydrology, social hydrology and industrial
water. He also researches on science communication and community driven initiatives in water
resource management. He has contributed more than 50 research publications in reputed academic and
applied journals, conference proceedings etc. Publication also includes 10 monographs encompassing
different areas of earth science. He had been associated expert and coordinator of many sponsored
project including R&D Projects supported by NCSTC, NRDMS and Vigyan Prasar. He is the founder
editor and an editorial board member of Indian Groundwater. He had been scientific committee
member and reviewer at many international groundwater conferences. He also presented scientific
papers in International environmental conferences held abroad. He is a QCI, NABET accredited
consultant for environmental impact assessment for industries for the functional areas of geology,
hydrology and groundwater and has successfully carried out more than 40 industrial consultancy
projects.
Dr. Anbazhagan Panjamani graduated in Civil Engineering (B.E.) from College of Engineering, Anna
University, Guindy, Chennai, 2002, and received his Masters in Soil Mechanics and Foundation
Engineering from the same institute in 2004. In 2007 he obtained his Doctorate in Geotechnical
Engineering at Indian Institute of Science (IISc), Bangalore, India. Presently, he is an Assistant Prof. in
Civil Engineering at Indian Institute of Science, Bangalore. His main interests are in earthquake
Geotechnical engineering, applied geophysics and railway Geotechnical engineering. His research is
focusing on applied geophysics for earthquake geotechnical engineering problems and transport
geotechnical engineering problems. His research work on microzonation of Bangalore city was
selected for Research highlights presentation on the IISc Main Web page - 2006. He received the
prestigious Endeavour Fellowship Award from Australian Government in 2009, IEI Young Engineers
Award 2010-2011 from The Institution of Engineers (India) and the ISES Order of Merit 2015 Award
for Outstanding Work in Earthquake Science, Young Scientist category, Indian Society of Earthquake
Science. He also served as visiting professor for two years at King Saud University (KSU), Riyadh,
Saudi Arabia. Dr. Anbazhagan has formulated a new teaching course "Engineering Seismology" first
Author Profile
CONSULTING AHEAD – VOL. 11 – ISSUE 1 110
time in India. He has published about 60 Journal papers and 72 conference papers. He is very active
research personality and received about 34 million Indian Rupees funding so far and also an active
consultant in his area of research. He is also serving as an expert member on the committee for arriving
nuclear power plant design parameters, Department of Atomic Energy. He is also involved in national
mission on Dam Rehabilitation and Improvement Project (DRIP). Dr. Anbazhagan is serving as
associate editor of the International Journal of Geotechnical Earthquake Engineering (IJGEE) and
Editorial Board member in the International Journal of Civil Engineering (IJCE) and Journal of Civil
Engineering (JCE). He serves as a reviewer for a most of leading journals in his area of research.
Mr. Divyesh Rohit is a project associate in the Department of Civil Engineering at the Indian Institute
of Science Bengaluru (India). He joined IISc after completing his master’s in Soil Mechanics and
Foundation Engineering from SVNIT Surat. He has obtained his undergraduate degree in Civil
Engineering from NIT Hamirpur. His field of interest are dynamic soil-structure interaction, non-
destructive geophysical testing, GIS and data analysis. He has published 3 papers in reputed
international journals and conference proceedings. He has been actively involved in research and
consultancy projects on subsurface exploration and soil testing.
Ms. Madhura H is a project assistant in the Department of Civil Engineering at Indian Institute of
Science, Bengaluru. She has obtained her undergraduate degree from Acharya Institute of Technology,
Bengaluru. Her field of interest varies from Seismic microzonation studies, GIS data analysis and some
non-destructive test data analysis. She has published 1 paper in reputed international journal. She has
been actively involved in consultancy projects at IISc Bengaluru.
Dr. V. Tulasi Das is currently working in the Department of Human Resource Management, Acharya
Nagarjuna University, Guntur, A.P. India. He holds Doctorate of Philosophy in Management (Ph.D),
Master of Philosophy in Management (M.Phil), Master Degree in Business Administration (MBA),
Master Degree in Human Resource Management (MHRM), and Bachelor in General Law (BGL). He
has over 20 years of experience in teaching, research and allied activities in the area of Management,
HRD and General Aspects of importance. He has 125 publications in various National and
International Journals, attended and presented papers in about 74 National Seminars and 34
International Conferences. He is a life member of National Institute of Personnel Management (NIPM),
Indian Society of Labour Economics (ISLE), International Association of Academicians and
Researchers (INAAR), All India Social Science Research Association (AISSRA). All India Commerce
Association (ICA) and Indian Society of Training and Development (ISTD). He has guided SevenM.
Phils. and Seven Ph.Ds and also guiding Eight PhDs and Five MPhils.
A. Srilakshmi is currently pursuing research in the Dept. of HRM, Acharya Nagarjuna University. She
has Master’s Degree in Human Resource Management (MHRM) from Acharya Nagarjuna University.
B. Sreedhar Reddy is currently pursuing Ph.D (Full - Time) in the Dept. of HRM, Acharya Nagarjuna
University. He has Master’s Degree in Business Administration (MBA) from Acharya Nagarjuna
University. He has 14 publications in various national and international Journals, attended and
presented papers in about 08 National seminars and 05 International Conferences.
Dr. Manoj Kumar is Professor and Head in the Department of Management Studies Maharshi
Dayanand Saraswati University, Ajmer, Rajasthan, (India). His academic and research experience
spans over 30 years. 9 scholars have already been awarded PhD. under his esteemed guidance and 8 are
underway. He has also guided 1 post-doctoral fellow. He has contributed more than 88 research
Author Profile
CONSULTING AHEAD – VOL. 11 – ISSUE 1 111
publications and presentations in reputed academic and applied journals, conference proceedings etc.
He also has 2 books to his credit. He is Honorary Member, Advisory Board, Institute of
Entrepreneurship, Mumbai and Member, Advisory Council, Center for Entrepreneurship and Small
Business Management, MDS University, Ajmer. He has also undertaken various key assignments
during his career. He has been Member Inspection Committee for approval of the new management
Institutions, Engineering Colleges, Colleges of Architecture and Pharmacy deputed by AICTE, New
Delhi and Member, Inspection Committee for approval of Private Universities, deputed by the
Government of Rajasthan. He has held various key positions in Editorial Boards of many journals of
international repute including International Journal of Management Excelencia, Department of
Management Studies, MDS University, Ajmer (Founder, Managing Director); Entrepreneurship
Business Review, A Bi-Annual International Journal of Center for Entrepreneurship and Small
Business Management, MDS University, Ajmer (Ex-Chief Editor); Honorary Member, Journal of
Management and Public Policy (Listed in Ebsco international databases); ACME Journal of
Management, Ajmer; International Research Journal for Intellectual Science and Management; and
Journal of Psychology and Behavioral Research, SHAPES Society, New Delhi. He has presented a
total of 10 Research Papers at various reputed International Conferences outside India including those
held at Las Vegas, Nevada, USA: New Orleans, Louisiana, USA; Venice, Italy.
Ms. Priyanka Bareth is Research Scholar under Dr. Manoj Kumar (Professor and Head in the
Department of Management Studies Maharshi Dayanand Saraswati University, Ajmer, Rajasthan). She
is Doctoral fellow at Indian Council of Social Science and Research, New Delhi. She has completed
her MBA (HR and Marketing) from Banasthali University, Banasthali. Her total work experience is
around 7 years in teaching; recruitment, training co-ordination, operations, administration and team
Management. She has presented papers at more than 7 national and international Conferences. During
her career, she has been associated with Huawei Telecommunication (India) Pvt. Ltd; Bureau of
Investment Promotion, Industries Dept, Rajasthan Govt; Poornima College of Engineering, Jaipur and
Compucom Institute of IT and Management.
Shirish B Patel is a consulting Civil Engineer with a deep interest in urban affairs. He is now
Chairman Emeritus of Shirish Patel & Associates (SPA), a company he founded in December 1960.
Now recognised as one of the leading civil engineering design firms in the country, this firm has
undertaken design and construction supervision of a wide variety of civil works all over India,
including road and rail bridges, railway stations and elevated rail track, factories, water supply
schemes, jetties and dry docks, hotels, and multistoried office and residential towers.
Dr. Shradhanjali Panda is currently working as Assistant Professor in School of Management Studies,
Ravenshaw University, Cuttack. She did her Ph.D in Business Management from Utkal University and
area of interest is Financial Management, Security Analysis & Portfolio Management, Financial
Derivatives, Financial Services etc. She is having more than 8 years of teaching and 3 years of
corporate experience. She is active in research area and has more than 30 research papers to her credit
in different National and International journals. Apart from it, she has presented papers in more than 50
National and International conferences.
*—————*
CONSULTING AHEAD – VOL. 11 – ISSUE 1 112
Author Guidelines
Perspective
Consulting Ahead is devoted to the publication of articles advancing knowledge through research and cases in all sectors and disciplines
of consulting. The objective of “Consulting Ahead” is to become a source of innovative thoughts, knowledge and information of concern
for consultants and their clients and other stake holders namely policy makers, academicians and professionals from various disciplines.
Our endeavor is to position this journal as a world-class journal on consulting.
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References
From an Academic Journal paper:
Author of article, month & year of journal, title of article in inverted commas, title of journal underlined or in italics, Volume of
journal, Issue number, Page number of the journal that the article begins on, or pages it starts and finishes on. For example: Fage, J.D. 1989 "African Societies and the Atlantic Slave Trade" Past and Present no, 125, November 1989 pp 97-115.
From a newspaper article or non-academic Journal paper:
Author of article, month & year of newspaper or journal, title of article in inverted commas, title of newspaper or journal underlined
or in italics, page number, column number. For example: Swanton, O. 14.4.1998 "Trouble in Paradise? As a top US university develops a cyber campus Oliver Swanton explores its aims." The Guardian Higher Education Supplement p. vi cols 1-5.
From a paper in Edited Volume:
Author of article, month & year of publication, title of paper in inverted commas, name(s) of editors in italics, title of publication,
place of publication, name of publishers and page number. For example, Karp RM., 2002, Reducibility among combinatorial
problems, In: Miller RE, Thatcher JW, Complexity of computer computations. New York, Plenum Press, pp. 85-103.
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Aquilano N J., and Jacobs F.R., 2002, Operations Management for competitive advantage, Tata McGraw-Hill Publishing Company Ltd, New Delhi, India.
From unpublished thesis, working paper etc,
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for queuing systems with periodic review. Unpublished Ph.D thesis, University of Florida, USA.
From a website:
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Coordinating family and school: mothering for schooling', Education Policy Analysis Archives, vol. 3, no. 1, viewed 12 February
1997, <http://oIam.ed.asu.edu/epaa/>.
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feedback on the decision. Decision of CDC for publication of articles/book reviews in Journal shall be final. No
correspondence in this regard shall be entertained.
Author Guidelines
CONSULTING AHEAD – VOL. 11 – ISSUE 1 113
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Information about domestic leads, planned and active projects as well as those funded by multilateral institutions shall be made available on the portal soon to enhance consulting opportunities for Consultants.
Salient Features
For more information visit Website: www.cdc.org.in/consultinghub
Mr. Suresh Kumar, Head (Information Systems & Administration)
Consultancy Development Centrend2 Floor, Core IVB, India Habitat Centre, Lodi Road, New Delhi-110 003
: 011-24682055 (D), : 09811367775, Email : consultinghub@cdc.org.in
** Conditions apply for limited period only
Final Jan2017BLACKMAGENTAYELLOWCYAN
Ahead...Ahead...ConsultingConsulting
THE JOURNAL OF CONSULTANCY DEVELOPMENT CENTRE
Volume - 11 Issue - 1
CONSULTANCY DEVELOPMENT CENTRE
January 2017
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Final Jan 20174th cover 1st cover
Certificate Programme in
Management Consulting
(CPMC)
&
Certificate Programme in HR
Consulting (CPMC)ELIGIBILITY:
Post Graduates (For more details please
see the programme brochure)
Final year students can also apply.
Or
Bachelor degree with equivalent
qualification as mentioned in the
programme brochure (With two years
of experience).
(Final year students can also apply)
Certificate Programme in Technical Consulting
(CPTC)
ELIGIBILITY:
B.E. / B. Tech /AMIE /Bachelor of Architecture (B. Arch) with two
years of experience/Bachelor of Planning with two years of
experience/Bachelor of Design (B. Des) /Areas - Product Design,
Transport Design, Graphic Design, Retail Design, Animation, Film
& Video, Industrial Design (with two years of experience).
M.C.A /M.Sc/Masters in Applied Science/Masters of Design
(M. Des) Areas - Product Design, Transport Design, Graphic
Design, Retail Design, Animation, Film & Video, Industrial Design/
Master of Architecture / Master of Urban Design /Master of Planning
with specialization/Master of Building Engineering and
Management/Master of Landscape Architecture / Equivalent
Technical Qualification. (Final year students can also apply)
Or
Diploma in Engineering or equivalent with two years of experience
Key Features of the Certificates Programmes:
Special fee concession of 25% to OBC/SC/ST/Physically Handicapped candidates
Concession for group nominations under unreserved category
Clarifications/information through E-Coaching Mode
Certificate by CDC, Autonomous Institution of DSIR, Ministry of Science & Technology, Government of India on successful completion of programme
NB: These Programmes CPMC, CPHRC & CPTC are also offered through Franchised Institutes. The more information
can be accessed at www.cdc.org.in
Certificate Programmes in ConsultingCertificate Programmes in Consultingby
Consultancy Development Centre (CDC)An Autonomous Institution of DSIR, Ministry of Science & Technology, Government of India
Certificate Programme in IT Consulting Certificate Programme in Technology Management Consulting Certificate Programme in Strategy Consulting
Delivery:
Programme delivery shall be through contact classes on Sundays at CDC, New Delhi
Note : These Programmes are not AICTE Approved
Future Initiatives to be introduced shortly
Ms. Pooja DavidProgramme Coordinator
Consultancy Development CentreIndia Habitat Centre, Core IVB, 2nd Floor, Lodhi Road, New Delhi‐110003
Tel: +91 112460 2601, 2915, 1533;Fax: +91 112460 2602
E-mail : pooja@cdc.org.in Website : www.cdc.org.in
Contact us for any further queries:
Printed at CSIR-National Institute of Science Communication And Information Resources (NISCAIR), Dr. K. S. Krishnan Marg, New Delhi-110 012.
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