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Center for Environmental Leadership in Business
FY08 Successes and FY09 Goals
Conservation International
Annual Planning
May 5, 2008
CELB Mission and Division Goals
Mission:To engage the private sector worldwide as a positive force for biodiversity conservation
Division Goals:Conservation Investments: $100M in corporate funding raised for Future for Life Campaign (FY05-10)
Business Practices: Biodiversity policies and practices adopted by leading companies in key industries -- agriculture, forestry, fisheries, energy, mining, tourism, financial services (goal and target to be updated with new CI strategic plan)
CELB Division Level Goals: Conservation Investments
$20.7M $9.1M
$17M
$10.4M
$0
$5
$10
$15
$20
$25
$30
$35
FY07 FY08 (Target) FY08 (Actual)
Committed
Target
Received
Corporate Campaign Contributions
* Revenue shown in millions
$31.1M
CELB Division Level Goals: Conservation Investments
Progress by Fiscal Year* Revenue shown in millions
FY08FY07FY06FY05 FY10FY09
$100M
$90M
$80M
$70M
$60M
$40M
$50M
$30M
$20M
$10M
Corporate Marketing &
Communications
Jason Anderson
Corporate Conservation Partnerships
Adam Schoenberg
Business Policies and
Practices
Assheton Carter
RegionalConservation
Actions
John Buchanan
Ecosystem Service
Investments
Toby Janson-Smith
CELB Strategy
Strategic advice to companies linked to major corporate investments and game-changing actions supporting CI priorities
Regional capacity, strategy, and threats assessment
Field applications of tools
Regional alliances(e.g., MARTI, Brazil agribusiness)
Business Engagement Learning Network
Corporate philanthropy for CI conservation programs
Cause-related marketing
Special events
Business & Biodiversity Council
Marketing promotions with corporate partners
Digital Strategies
Corporate media
Publications
Conferences
Carbon offsets marketing
CCBA/VCS
Industry engagement on climate policy
Conservation & Community Carbon Fund
Technical SolutionsBambi Semroc
Conservation tools innovation (e.g., IBAT, supply chain, offset standards, IBAP)
FY08 Successes
Starbucks and CI renew decade-long partnership with five-year, $7.5M commitment to combat climate change through forest conservation in coffee growing landscapes, and to engage consumers and employees in conservation actions
Fiji Water commits to going beyond carbon neutral, pledges $5 million for Sovi Basin conservation, and plans $1.4M forest carbon investment
Toyota and CI forge three-year, $3M partnership to restore and protect ~2,500 ha in the Philippines’ Peñablanca Protected Landscape and Seascape
CI launches Sustainable Biofuel Crops Initiative with $1.1M grant from U.S. Department of Energy
FY08 Successes Cont.
Monsanto ($6.5M) and Wal-Mart ($2.8M) commit to biodiversity conservation investments in Brazil
Marriott announces industry-leading environmental strategy, with a carbon neutral goal backed by a $2M investment in Amazon forest conservation, and a commitment to engage consumers
Mesoamerican Reef Tourism Initiative: Agreement announced by cruise industry leaders with action commitments for protection of the Belize Barrier Reef, a World Heritage Site located in one of the fastest growing Caribbean cruise destinations
Wal-Mart and CI lead “Mine to Market” innovation project creating global incentives for industry best practices in gold and diamond mining, with the long-term objectives of promoting conservation outcomes in key regions such as South Africa and West Africa, and educating jewelry customers on the origins of minerals and gemstones
FY08 Successes Cont.
Forest conservation provisions included in the Voluntary Carbon Standard – the definitive reference point for verifying carbon offsets for the voluntary carbon market ($100M today and projected to rise to $1B by 2010)
Bunge, CI and local partners in Brazil create BioCerrado Alliance to recruit additional companies (e.g., Kraft, DuPont) and increase the scale of business engagement for conservation and sustainable agriculture in the Cerrado hotspot, including ~250K ha of new protected private lands
Business & Biodiversity Council grows to 22 companies, with new members including Bank of America, Disney, DuPont, General Growth, General Mills, Royal Caribbean, Shell, United, and White Wave Foods
Wrigley Company Foundation awards $2.5 million to CI for promotion of a global conservation ethic
FY08 Successes Cont.
Dr. Seuss Enterprises and CI launch The Lorax Project to raise awareness of forest destruction and generate funds for CI programs
McDonald’s and CI partner on promotional campaign around the DreamWorks release, Bee Movie, resulting in widespread exposure for CI messages on pollinators and plans with McDonald’s for greatly expanded collaboration on conservation investments and consumer-facing initiatives
Updated Carbon Calculator launched as on-line tool for individuals to measure their climate footprint and to contribute to CI Conservation Carbon projects, and plans underway with MSN, NAVTEQ, United Airlines, Royal Caribbean and Fiji Water to feature the calculator on corporate web sites
FY09 Plan
Outcome: Corporate Engagement in the Regions
CI knowledge and tools mobilized, strategies developed, and capacity built to maximize corporate engagement opportunities for mitigating industry threats and achieving conservation outcomes in the regions
Corporate Engagement in the Regions: Outputs
Business Engagement Learning Network implemented with point people identified in all CI regions
CI business engagement toolkit version 1.0 created, with content based on CELB and regional program experiences to date with corporate partners on fundraising, environmental best practices, and supply chain guidelines
Corporate engagement strategies developed and implemented in CI regions—already underway in South America, Africa, China, Indo-Pacific; need to agree on timing and sequencing with other regions
Methodology for private sector threats assessment developed with Regional Divisions, CABS, and Conservation Strategies
Corporate fundraising strategies developed and implemented, including identification of major prospects, for CI regions
FY09 Plan
FY09 Plan
Outcome: Corporate Funding for Conservation
Through CELB strategy lines, $20M in corporate funding secured in FY09 to hit 90% of Future for Life target with one year left in campaign
Corporate Funding for Conservation: Outputs
To reach the $20M target: Environmental leadership strategies yield a total of at least $8M
in commitments to CI’s climate change business plan from Disney, Royal Caribbean, Fiji Water, Marriott, and United
At least $8M in pledges secured from 3M, Alcoa, ExxonMobil, McDonald’s, United Technologies, FedEx, PepsiCo, Anheuser-Busch, Google, and other leading companies for CI conservation programs
At least $3M raised from corporate partners engaged in projects under the CELB Business Policies & Practices and Regional Conservation Actions strategy lines (IBAT donors, Newmont, Rio Tinto, Cargill, Bunge, Kimberly-Clark, Virgin Atlantic, International Paper)
At least $1M in direct unrestricted income raised from corporate special event sponsorships and from cause-marketing promotions
Business & Biodiversity Council generates ~ $1M for CELB and builds pipeline for larger corporate funding support for CI
Two new industries (e.g., pharmaceuticals, aerospace) identified, and engagement strategies created, for contributions to CI
FY09 Plan
FY09 Plan
Outcome: Ecosystem Service Investments
Markets developed for forest carbon and other ecosystem services through assisting corporations with development of robust climate strategies and offset portfolios, creating vehicles for consumers to offset their carbon footprints, and supporting development of market-oriented voluntary carbon standards.
Ecosystem Service Investments: Outputs
Conservation & Community Carbon Fund launched with 1-3 major financial institutions (e.g., Carlyle Group, JP Morgan Chase, Goldman Sachs) to facilitate investment in CI and CCB forest carbon projects through $25M Project Development Facility and $250M Carbon Asset Fund
Partnerships established with at least 3 corporations (toward multi-year target of 10 in CI Climate Change business plan) committing to major forest carbon investments (e.g. Disney, Carlyle Group, UAL, Royal Caribbean, Fiji Water)
Revised version 2.0 of Climate, Community & Biodiversity standards released
Updated Voluntary Carbon Standard released, including "avoided conversion of non-forest land" provisions to ensure conservation of biologically rich grasslands, wetlands and desert ecosystems
High-volume transaction mechanism created resulting in millions of "carbon neutral" credit card holders supporting CI forest carbon projects
FY09 Plan
FY09 Plan
Outcome: Industry Threats
Through leading companies’ use of CI strategy advice and tools, global threats to biodiversity significantly abated and converted to positive results for conservation
Industry Threats Outputs
Integrated Biodiversity Assessment Tool (IBAT) unveiled at World Conservation Congress, Oct. ’08, and used by companies, governments and MDBs to identify and protect KBAs
At least 2 key corporations (e.g., Virgin, Shell) enlisted as partners in the CI Sustainable Biofuel Crops Initiative, matching the DOE funding
Business & Biodiversity Offsets (BBOP) methodologies, including valuation of ecosystem services, piloted in Ghana and Madagascar
Conservation supply chain innovations launched and implemented with Starbucks (coffee sourcing and climate solutions), Wal-Mart (mining and jewelry) and cruise industry (best practices for shore excursion providers)
FY09 Plan
FY09 Plan
Outcome: Conservation Ethic and CI Branding
Through strategic joint marketing promotions, employee engagement initiatives and on-line campaigns, CI corporate partner communications channels help spark a conservation ethic within society and generate increased awareness for CI and our mission
Conservation Ethic and CI Branding Outputs
At least two major in-store and on-line campaigns launched with McDonald’s, beginning with the Kung Fu Panda and Endangered Species Happy Meal promotions focusing on the U.S. and European markets, reaching more than 40 million consumers, and linking to McDonald’s conservation investments in China, Sumatra, Cambodia and the Congo
Co-branded promotion featured in thousands of Starbucks stores worldwide to educate customers about sustainable coffee sourcing, as well as about CI, forests and climate change
Conservation-themed lobby space created on board a Royal Caribbean cruise ship informing hundreds of thousands of passengers on CI’s mission and programs
Integrated marketing and communications campaigns developed with Disney, Marriott, United and Fiji Water, building upon existing collaborations with CELB on environmental leadership strategies
Web-based clearinghouse of environmental information for consumers launched with selected global brands within the Business & Biodiversity Council
FY09 Plan
Human Well-BeingConservation Initiative Conservation Impact Human Well-Being ImpactCLIMATE CHANGE
Conservation & Community Carbon Fund
Corporate climate investments
CCB and VCS Standards
____________________________________
FRESHWATER
Corporate funding for watershed protection projects (e.g., 3M & Alcoa renewals for China watershed projects, PepsiCo, Carlyle Group, strategy for engagement with pharmaceutical industry)
Integration of information on freshwater hotspots into industry best practices and supply chain guidelines
____________________________________
ECOSYSTEM SERVICES
Business & Biodiversity Offset Program: Valuation of ecosystem services in biodiversity offset methodologies
CLIMATE CHANGE
Corporate contributions enable development and implementation of forest carbon and climate adaptation projects
CCB and VCS standards maximize biodiversity benefits of forest carbon projects and build market confidence in forest-based offsets
____________________________________
FRESHWATER
Corporate funding and environmental best practices help achieve positive results for freshwater species and watershed services
____________________________________
ECOSYSTEM SERVICES
Biodiversity offset initiatives result in verifiable net gains for conservation and avoid harmful tradeoffs for ecosystem services
CLIMATE CHANGE
Forest carbon and climate adaptation projects provide economic benefits for local communities
CCB and VCS standards assure community benefits in forest carbon project design for voluntary carbon market
____________________________________
FRESHWATER
Payments for ecosystem services boost local incomes
Clean water reduces human health risks and enhances quality of life
____________________________________
ECOSYSTEM SERVICES
Legitimate biodiversity offset initiatives enable local economic development while assuring net benefits for biodiversity
PartnershipsPartners (current and likely) Reason for Partnership Support Needed
Key corporations and trade associations (e.g., Alcoa, Bank of America, Bunge, Carlyle Group, Cargill, Cruise Lines Industry Association, Disney, DreamWorks, ExxonMobil, Fiji Water, Goldman Sachs, JP Morgan Chase, Marriott, McDonald’s, Newmont Mining, PepsiCo, Royal Caribbean, Starbucks, Toyota, United Airlines, Wal-Mart)
Mobilizing private sector funding for CI programs, and implementing industry best practices contributing to conservation outcomes
Additional senior-level capacity for leadership of key corporate accounts
Partner NGOs at local, national, regional and international levels (e.g., CARE, WCS, TNC and other CCBA partners; Birdlife, WCMC, IUCN, and other IBAT partners; Rainforest Alliance, African Wildlife Foundation, TransFair and other NGOs involved in Starbucks C.A.F.E. Practices)
Achieving efficiency, synergy, and scale in delivery of conservation results, and responding to corporate partner expectations
Additional capacity for managing relationships with NGO partners
Government agencies (e.g., DOE biofuels grant, European bilaterals, USAID – GDA alliances)
Securing financial support for private sector engagement and policy actions reinforcing environmental leadership in business
Support from CCG Public Funding team for identification of opportunities, plus internal capacity for development, administration, and reporting on government grants
Multi-stakeholder alliances (e.g., CCBA, IBAT, BBOP, Roundtable on Sustainable Biofuels, Keystone Dialogue on Sustainable Agriculture)
Increasing industry-wide scale of positive impacts, building relationships with key businesses, and leveraging corporate contributions for CI programs
Capacity for participation in multi-stakeholder alliances critical to CI objectives
Organizational Sustainability
Divisional Role: CELB engages business in support of CI outcomes and plays a pivotal role for the organization on financial sustainability and risk management
FY09 Activities:
Corporate account stewardship: CELB manages long-term, multi-faceted relationships with corporate partners to maximize revenue and other benefits for the institution
CI branding and communications: CELB harnesses corporate support to build CI’s brand, while managing risk by ensuring credible environmental commitments from partner companies
Regional conservation actions: CELB coordinates institution-wide efforts to build capacity and maximize efficiency through a Business Engagement Learning Network
FY09 Details
Management Team Chaired by
Glenn Prickett
Strategy TeamChaired by
Justin Ward
Account TeamChaired by
VP, Conservation Investments
Governance Group Role
Management Team To determine long term direction of CELB. Manages high-level performance of strategies and accounts. Approves hiring proposals and oversees CELB budget.
Strategy Team To review strategy performance, build collaborative cross-strategy plans, and ensure proper staffing and delivery on project commitments to corporate partners.
Account Team To create, manage, and evaluate account strategies, review account performance, and build campaigns to reach across multiple accounts.
Executive Committee for CI Corporate Engagements
Reviews and approves major corporate negotiations and agreements involving large-scale opportunities or risks for the institution. Members: Niels Crone, Claude Gascon, Laura Bowling, Jorgen Thomsen, Glenn Prickett.
Advisory Board (consolidated from original Executive Board & Advisory Committee)
“Blue ribbon” group advising CELB on program direction. Members: Rob Walton (Chair), Frances Beinecke, Tom Burke, Liz Cook, Mike Duke, James Griffiths, Bill Harrison, Stuart Hart, Amory Lovins, Mack McLarty, Sue Mecklenburg, Jacob Scherr, Peter Seligmann
CELB Management Structure Advisory Board (consolidated
from original Executive Board & Advisory Committee)
Executive Committee for CI Corporate Engagements
Organizational Chart: CELB Division Management
Glenn Prickett
Senior Vice President andExecutive Director
Justin Ward
VP, Business Practices
VacantVP, Conservation Investments
Edith Mahi
Lead, Ops + Finance
Inmaculada Aldamiz
Executive Assistant
CELB: Corporate Engagement Strategies
Organizational Chart
Justin WardVP, Business Practices
Assheton CarterSenior Director,
Business Policies & Practices
John BuchananSenior Director,
Regional Conservation Actions
Jason AndersonDirector, Corporate
Marketing & Communications
Michael TottenChief Advisor, Climate & H20
Toby Janson-SmithSenior Director,
Ecosystem Service Investments
Marielle CanterSenior Manager
Mahlette BetreManager
Seleni MatusDirector, MARTI
Christine DragisicManager
Rebecca RogersManager
Brian GurrManager
VacantManager
Katrin OlsonManager (Media)
Jessica WechterManager (Graphic Design)
VacantManager (Editorial)
Sonal PandyaSenior Manager
Joanna DurbinDirector, CCBA
VacantManager
Bambi SemrocDir., Technical Solutions
Adam SchoenbergDirector, Corporate
Conservation Partnerships
VacantManager, CCBA
Elizabeth BaerManager
VacantManager
(Starbucks supply chain)
Conrad SavyBiodiversity Analyst (CABS)
CELB: Corporate Account Stewardship
VacantVP, Conservation Investments
Adam SchoenbergDirector, Corp. Conservation Partnerships
VacantSenior Account Lead
Angie ProsekSenior Manager
VacantManager
Melissa ThomasCoordinator
Maggie McIntoshManager
Organizational Chart
CELB: Operations and Finance
Edith MahiLead, Operations & Finance
Vlasova UrreaCoordinator
Lubianca SchumacherAdministrative Assistant
Laura JohnstonAdministrative Assistant
Organizational Chart
Headcount
Regular Fixed-Term
FY08 Board-
approved budget
# FT positions 29 2
# PT positions 0 1
Positions added in FY08
# FT positions 0 1
# PT positions 0 1
FY09 Requested
# FT positions 3 3
# PT positions 0 2
FY09 Budget Growth
Division Total FY08 BudgetProposed FY09
Budget% Growth
CELB $ 4,709,760 $ 5,065,076 8 %
Activity Area
Business Practices $ 2,069,167 $ 1,694,044 -18%
Conservation Investments $ 2,053,643 $ 2,089,076 2%
Executive NA $ 797,567New Cost Center
Operations $ 586,950 $ 484,389 -17%
FY09 Budget Detail by Expense Category
Expense Category FY08 Budget% of Total
FY09 Proposed Budget
% of Total
% Change FY08 to FY09
Salaries & Benefits $ 3,022,201 64% $ 3,691,121 73% 22%
Travel & Conferences
$ 573,002 12% $ 622,710 13% 16%
External Grants $ 145,347 3% $ 24,000 0% -83%
Occupancy $ 239,716 5% $260,992 5% 9%
Other Direct Costs $ 729,494 15% $ 426,253 8% -42%
Total $ 4,709,760 100% $ 5,065,076 100% 8%
IDC $ 424,152 $ 479,846 13%
FY09 Budget Detail by Funding Source
Funding SourceFY08 Budget
% of Total
FY09 Proposed Budget
% of Total
% Change FY08 to FY09
GBMF $ 0 0% $ 0 0% 0%
Individual $ 520,573 11% $ 1,108,703 22% 113%
CEPF $ 0 0% $ 0 0% 0%
Government $ 177,323 4% $ 53,229 1% -70%
Foundation $ 1,668,523 35% $ 582,467 11% -65%
Corporate $ 1,107,979 24% $ 1,510,669 30% 36%
Non Reporting $ 882,862 19% $ 913,486 18% 3%
Shortfall $ 0 0% $ 896,522 18% 0%
Unrestricted $ 325,500 7% $ 0 0% -100%
Total $ 4,709,760 100% $ 5,065,076 100% 8%
IDC $ 424,152 $ 479,846 13%
US Government1%
Corporate30%
Individual22%
Foundation11%
Non Reporting18%
Shortfall18%
Funding Sources
FY09 Details
FY09 Budget Shortfall
Activities
Climate Change $ 301,479
Business Practices $ 162,616
Communications $ 6,840
Subtotal $ 470,935
CI Programmatic Fundraising $ 298,820
Regional Conservation Action $ 126,767
Subtotal $ 425,587
Total Shortfall $ 896,522
FY09 Details
Key Strategic Issues
Corporate Account Leadership: We need additional human and financial resources to steward our major corporate accounts. This should include new senior account leads in CELB and more effective collaboration across the institution.
Regional Capacity for Business Engagement: What is our most effective and most fiscally responsible approach to building business engagement capacity in the regions and maximizing the scale of conservation results?
Focus and Goals for Business Practices: Looking ahead, how should CELB frame our industry engagement goals, indicators and targets to reflect major systemic threats (climate change, freshwater scarcity and degradation, unsustainable agriculture, infrastructure development)?
FY09 Details
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