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Creating Your Social Media Content PlanBy Julina Macy

What Are Your Goals?

What is your brand about?

Step 1

A brand name is more than a word. It is the beginning of a conversation.

- Lexicon

What Are Your Goals?

What is your brand personality?

Step 1

What Are Your Goals?

What is your brand experience?

Step 1

What Are Your Goals?

What is your brand promise?

Step 1

What Are Your Goals?

Step 1

87 percent of consumers say their online social interaction

with the company POSITIVELY impacted their likelihood

to purchase from that company

What Are Your Goals?No. 1 Goal: Increase Brand Awareness (87 percent)

No. 2 Goal: Increase Web traffic (62 percent)

No. 3 Goal: Improve Reputation (61 percent)

Other Goals: Generate More Email Opt-ins; Increase Customer Feedback

Step 1

How Will You Promote?Website

Direct Mail

Follow-up Surveys

Newspaper

Radio

TV advertisement

Step 2

Identify Key Audience

Step 3

What’s Your Message?

Step 4

I’m an Expert!

Offers Found Only Here

We’re Eco-Friendly

Set a 90-Day PlanStart Small

Select the Specific Social Media Channel(s)

Create CONSISTENT and ENGAGING content

Develop an Editorial Calendar Theme for Each Month? What Type of Content? What Offers?

Step 5

Create a MaintenanceCalendarDaily

Weekly

Monthly

As-Needed

Step 6

Reputation ManagementBe Proactive

Be Transparent

Be Sympathetic

Be Apologetic

Daily

ResponsibilitiesAssign Employee (or you) as Account Manager

Step 7

EvaluateAfter 90 Days, Evaluate Progress

Were Goals Met? Did You Reach Target Audience? What Worked? What Didn’t Work? Did You Adjust Your Messages? Do You Need To?

Step 8

Evaluate

Step 8

What’s Your ROI? Facebook Analytics Track Link Clicks Engagement Tone Traffic to Other Sites Revenue

Creating Your Social Media Content Plan?

@JulinaMacy or julinamacy@yahoo.com

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