cd capabilities portfolio

StrategicCreative

DirectionInventive

Messenger

Paul Patzloff Capabilities Portfolio

Talents include:Award-winning concepts & copyContent developmentEmail messaging Social Media engagement strategySEO keyword research Blogging strategy & executionPR & publicity tacticsDemand generation workflow Audience & content segmentation

Never before in our history have words been so capable of driving actions, passions and profits.{ }

Handcrafted Branding

For nearly 20 years Heat & Glo has based their high level messaging on a simple line I created “ No One Builds a Better Fire”

Reliable Cars from Reliable People™

For Schwan’s, I created messaging centered on the value of dinner conversations. This integrated print/ online effort resulted in record levels of first-time orders.

Working with the agency of record for Honda, I positioned the brand with true local appeal. The tag stuck for over a decade.

Lifestyle Lifts We all aspire to something better. That’s why my interactive print ads, banner ads, catalog covers and customer loyalty celebrations are written to inspire.

• To help Coolibar sun protective clothing transition fromfunctional to fashionable, I created this newbrand positioning.

Persuasive Fun.Please remember, you can’t bore people into buying.

Compelling Content From white papers to case studies to informative ads to infographics, I pride myself on bringing clarity to the complex.

Welcoming web environmentsLanding pages that capture. Web sites that convert. Micro-sites that promote. Transforming brands online.Today’s web environments demand carefully worded purpose, direction and a little inspiration.

Before After

Type to enter text

To revive the branding of an Oracle consultancy,

I created the concept of Enterprise

Enlightenment that refreshed their

position in the market.

Emotions matter.It’s always satisfying to make a connection with a heartfelt approach. And I know it can be a very effective way to communicate.

Hello Tech!I believe in simplicity to best translate the value of technology. It’s why I cherish simple ads and love the challenge of bringing order to complex collateral kits. Also simple, singularly focused, topical email subject lines & landing pages are best for this category.

Where every word counts.

Each square inch of a catalog is under pressure to perform. So every word must sell the product as well as enhance the brand.

And here’s the pitch... Direct selling is never easy. It’s why I love using advertorials, classic direct response tactics and powerful small size ads to drive sales success.

Call 1-866-543-1222Visit www.bluestonegarden.com

The CrumblerThe all season tool that cultivates,blends and weeds your soil forhealthier, larger plants!

Order the Crumbler with handleTODAY and receive

aFREEPruner ($19.97 value)

FREEPRUNER

30-day Money-Back Guarantee

Europe's best-selling garden tools!

“My must-have,can’t do without,absolutely loveit, tool!” — Jane, Minneapolis

Heady Editorial.Combining pertinent stories, informative interviews and other relevant content with your brand makes for powerful messaging.

OptiBlog: An intelligent blogging environment created

exclusively for Target.

SENIOR CREATIVE MARKETING

PROFESSIONAL

952-926-7309 patzloff@me.com

PAUL PATZLOFF

business opportunity presentation

The OptiBlog is a digital media outlet that

offers a wealth of brand enhancing

opportunities for Target Optical locations.

The OptiBlog is a true Pay Per Click advertising

alternative.

The OptiBlog is a more human form of

connectivity for Target.

The OptiBlog is a foundational source of

ongoing Social Media content.

Read on to discover more...

All concepts, ideas and business models presented herein are property of Paul W. Patzloff © 2010

Today the Web & social media offer so many amazing ways to garner attention, make meaningful connections and sell your goods & services. I love developing creative ways to use these new media channels to acquire awareness.

High impact blogging, PR & publicity

Audio & Video production & ! ! ! ! scripting

Talents include:Ideation OutliningStoryboardingScriptingStock footage researchTalent SearchStock & Original Music Search

Be it Dallas legend Patrick Duffy or an up and coming local politician, scripting for video or radio takes a careful consideration of your talent and how they engage your audience.