category & network impact from top chart behavior | calderon, tran

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By Michelle Tran & Christian Calderon

Category and Network Impact from Top Chart Behavior

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Dots

Dots

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- Founded June 2013- 23 employees, 18 nationalities- 11K app data partners

- Download and revenue estimates in 55 countries

- 1 studio- 40 employees

- 300+ billion dots connected

- 2 live games

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Situation Overview (iOS + GP Global)

2016 YTD

Games market $3B revenue

2015

Games market $25B revenue

Sources: NewZoo, Priori Data

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Number of Worldwide Submissions (iOS)

Sources: Statista

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% of Worldwide Submissions that are Games (iOS)

Sources: Statista

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Monthly Change in Submissions (iOS)

Sources: Statista

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2015 Market Dynamics: iOS Platform, the US

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Situation Overview 2015 (iOS US)

Sources: Priori Data

In 2015, gaming apps were installed 2.4

billion times.

10Sources: Priori Data

In 2015, gaming apps made up 34% of

application installs.

Situation Overview 2015 (iOS US)

11Sources: Priori Data

Monthly Installs per Gaming App, 2015

Situation Overview 2015 (iOS US)

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What % of new games broke into the top 100

in 2015?

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Top 100 Rank (iOS US)

In 2015, 4 in 1,000 new games made it into the top 100 free

overall.

Sources: Priori Data

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Top 10 Rank (iOS US)

Sources: Priori Data

In 2015, 1 in 1,000 new games made it into the top 10 free

overall

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Top 10 and 100 Games Index (iOS US)

Sources: Priori Data

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Do App Store features help you break into the

top 10?

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63% of new games that made it into top 10 were featured

beforehand

Sources: Priori Data

Apple App Store Features (US), 2016 YTD

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How many of these Top 10 features were on the main

App Store page?

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100% of them.

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Apple App Store Features (US), 2016 YTD

Sources: Priori Data

App Store Features

201 (9%)

2,160 (91%)

Sources: Priori Data

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Apple App Store Features (US), 2016 YTD

Sources: Priori Data

App Store Features

201 (9%)

2,160 (91%)

Main Page App Store Features

81 (26%)

316 (74%)

Sources: Priori Data

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Feature and Top 100 Rank

Sources: Priori Data

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Feature and Top 100 Rank

Sources: Priori Data

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Case Studies

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Major Platforms in the Top 10

3 companies generated 76% of top 10 downloads in 2015Woah that’s a lot of downloads!

Sources: Priori Data

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Thursday, May 29, 2014

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Two Dots Launch

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Two Dots Launch

Top Download Rank Reached: 1Days to Reach Rank: <1Days #1 Rank Held: 14Hit #1 in: 70+ Countries

Sources: Dots

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Rank Change of Network and Competitor Average

Sources: Priori Data Competitors Piano Tiles, Ruzzle Adventure, 2048, Candy Crush Saga, Farm Heroes Saga

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Two Dots Launch - Category Impact

Sources: Priori Data

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Thursday, June 12, 2014

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World Cup

Sources: 9-5 Mac

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World Cup

Top Download Rank Reached: 1Days to Reach Rank after World Cup: 1Days #1 Rank Held: 5

Sources: Priori Data

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Rank Change of Network and Competitor Average

Sources: Priori Data Other: FIFA Offical App, Univision Deportes, Soccer Stars™, FIFA 14 by EA SPORTS

Other: FIFA Offical App, Univision Deportes, Soccer Stars™, FIFA 14 by EA SPORTS35

Rank Change of Network and Competitor Average

Sources: Priori Data

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World Cup - Category Impact

Sources: Priori Data

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Wednesday, January 6, 2016

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Candy Crush Jelly Saga - iOS US Launch

Top Download Rank Reached: 1Days to Reach Rank: <1Days #1 Rank Held: 8Hit #1 in: 50+ countries

Sources: Priori Data

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Rank Change of Network and Competitor Average

Sources: Priori Data Competitors: Panda Pop, Cookie Jam, Qubed, 1010!, Two DotsKing Comps: Farm Heroes Saga, Candy Crush Saga, Candy Crush Soda Saga, Blossom Blast Saga, Scrubby Dubby Saga

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Jelly Saga - Category Impact

Sources: Priori Data

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Case Studies

Two Dots Launch (May 2014)

The World Cup (June 2014)

CC Jelly Saga Launch (January 2016)

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7 Takeaways

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Takeaway 1

The mobile games market is becoming increasingly

competitive.

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Takeaway 2

Your odds of getting into the top 10 are very low.

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Takeaway 3

The majority of new games that made it into the top 10 in 2015

had a feature.

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Takeaway 4

Features and top rank are positively correlated.

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Takeaway 5

Some categories relative to their size are more likely to

receive features than others.

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Takeaway 6

Market dynamics among the top 10 exhibit zero sum

characteristics.

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Takeaway 7

Major platforms exacerbate top 10 market dynamics.

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Thank You Priori Data!

Provided (most) of the data used in this presentation

Mobile app market intelligence from Berlin

www.prioridata.com

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Thank You

@ausplendor @caldie