category & network impact from top chart behavior | calderon, tran
TRANSCRIPT
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By Michelle Tran & Christian Calderon
Category and Network Impact from Top Chart Behavior
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Dots
Dots
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- Founded June 2013- 23 employees, 18 nationalities- 11K app data partners
- Download and revenue estimates in 55 countries
- 1 studio- 40 employees
- 300+ billion dots connected
- 2 live games
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Situation Overview (iOS + GP Global)
2016 YTD
Games market $3B revenue
2015
Games market $25B revenue
Sources: NewZoo, Priori Data
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Number of Worldwide Submissions (iOS)
Sources: Statista
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% of Worldwide Submissions that are Games (iOS)
Sources: Statista
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Monthly Change in Submissions (iOS)
Sources: Statista
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2015 Market Dynamics: iOS Platform, the US
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Situation Overview 2015 (iOS US)
Sources: Priori Data
In 2015, gaming apps were installed 2.4
billion times.
10Sources: Priori Data
In 2015, gaming apps made up 34% of
application installs.
Situation Overview 2015 (iOS US)
11Sources: Priori Data
Monthly Installs per Gaming App, 2015
Situation Overview 2015 (iOS US)
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What % of new games broke into the top 100
in 2015?
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Top 100 Rank (iOS US)
In 2015, 4 in 1,000 new games made it into the top 100 free
overall.
Sources: Priori Data
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Top 10 Rank (iOS US)
Sources: Priori Data
In 2015, 1 in 1,000 new games made it into the top 10 free
overall
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Top 10 and 100 Games Index (iOS US)
Sources: Priori Data
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Do App Store features help you break into the
top 10?
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63% of new games that made it into top 10 were featured
beforehand
Sources: Priori Data
Apple App Store Features (US), 2016 YTD
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How many of these Top 10 features were on the main
App Store page?
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100% of them.
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Apple App Store Features (US), 2016 YTD
Sources: Priori Data
App Store Features
201 (9%)
2,160 (91%)
Sources: Priori Data
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Apple App Store Features (US), 2016 YTD
Sources: Priori Data
App Store Features
201 (9%)
2,160 (91%)
Main Page App Store Features
81 (26%)
316 (74%)
Sources: Priori Data
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Feature and Top 100 Rank
Sources: Priori Data
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Feature and Top 100 Rank
Sources: Priori Data
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Case Studies
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Major Platforms in the Top 10
3 companies generated 76% of top 10 downloads in 2015Woah that’s a lot of downloads!
Sources: Priori Data
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Thursday, May 29, 2014
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Two Dots Launch
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Two Dots Launch
Top Download Rank Reached: 1Days to Reach Rank: <1Days #1 Rank Held: 14Hit #1 in: 70+ Countries
Sources: Dots
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Rank Change of Network and Competitor Average
Sources: Priori Data Competitors Piano Tiles, Ruzzle Adventure, 2048, Candy Crush Saga, Farm Heroes Saga
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Two Dots Launch - Category Impact
Sources: Priori Data
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Thursday, June 12, 2014
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World Cup
Sources: 9-5 Mac
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World Cup
Top Download Rank Reached: 1Days to Reach Rank after World Cup: 1Days #1 Rank Held: 5
Sources: Priori Data
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Rank Change of Network and Competitor Average
Sources: Priori Data Other: FIFA Offical App, Univision Deportes, Soccer Stars™, FIFA 14 by EA SPORTS
Other: FIFA Offical App, Univision Deportes, Soccer Stars™, FIFA 14 by EA SPORTS35
Rank Change of Network and Competitor Average
Sources: Priori Data
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World Cup - Category Impact
Sources: Priori Data
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Wednesday, January 6, 2016
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Candy Crush Jelly Saga - iOS US Launch
Top Download Rank Reached: 1Days to Reach Rank: <1Days #1 Rank Held: 8Hit #1 in: 50+ countries
Sources: Priori Data
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Rank Change of Network and Competitor Average
Sources: Priori Data Competitors: Panda Pop, Cookie Jam, Qubed, 1010!, Two DotsKing Comps: Farm Heroes Saga, Candy Crush Saga, Candy Crush Soda Saga, Blossom Blast Saga, Scrubby Dubby Saga
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Jelly Saga - Category Impact
Sources: Priori Data
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Case Studies
Two Dots Launch (May 2014)
The World Cup (June 2014)
CC Jelly Saga Launch (January 2016)
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7 Takeaways
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Takeaway 1
The mobile games market is becoming increasingly
competitive.
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Takeaway 2
Your odds of getting into the top 10 are very low.
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Takeaway 3
The majority of new games that made it into the top 10 in 2015
had a feature.
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Takeaway 4
Features and top rank are positively correlated.
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Takeaway 5
Some categories relative to their size are more likely to
receive features than others.
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Takeaway 6
Market dynamics among the top 10 exhibit zero sum
characteristics.
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Takeaway 7
Major platforms exacerbate top 10 market dynamics.
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Thank You Priori Data!
Provided (most) of the data used in this presentation
Mobile app market intelligence from Berlin
www.prioridata.com
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Thank You
@ausplendor @caldie