casemmw scalable video solutions by mitch powers
Post on 09-Aug-2015
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MITCHELL POWERS
• Documentary-style Video Producer/Shooter/Editor
• Direct Cinema/Cinema Verite
• DSLR Video for Non-Profits
• Virginia Tech: Film to Video
• Senior Multimedia Producer, UVA
“Scalable Video Solutions”
THE EDITOR’S PERSPECTIVE
• Editors need choices and the more choices the better
• There is not enough footage
• Cut to support emotion, story and rhythm -Walter Murch
• Wide, Medium, Close to create tension, underline emotion
• Eisenstein and Montage Theory, the edit is the ‘nerve’ of film
• Every edit is a chance for a new idea, a new emotion
THE BUILDING BLOCKS
• Interview, edited loosely or aggressively
• B-roll footage, as much as possible
• Music, neutral or emotive
• Voiceover
• Animation
PRE-PRODUCTION
• Pre-Interviews, Character and Story Analysis
• Scripting, bringing in collaborators
• Storyboarding
• Shot listing
• Writing interview questions
• Collaboration vs. One Person Band
POST• Collecting Assets
• Self-indictment
• Rough Cutting
• Fine Cutting
• Screenings (Collaborators return)
• Revisions
• Export and Upload
SHAREABILITY
• Quality, audio taking precedence.
• Give them a hook
• Tell them a story
• Emotion
• Use your capital
• Consider share ability in pre-production.
THE NEW SCIENCE OF VIRAL ADS
• Pulse the Brand
• Give the viewer an emotion immediately, joy or surprise
• Shift the emotional dynamics, change the tone
• Hone the first five seconds, make a hook
• Target and cultivate extroverts
• Make a ‘cinematic social object’, a place to gather
By Dr. Thales Teixeira
MAKE POETRY NOT PROSE
• R.I.P. to the Seven Minute Video?
• This is good: Brevity is the Soul of Wit.
• A caveat: Every length has a place at the table.
VIDEOS IN THE SOCIAL CONTEXT
• Upload it to Facebook or embed from Youtube.
• Control and experiment with what you can
• Headlines
• Thumbnails
• Titles
• Descriptions
PICK YOUR JAW UP OFF THE FLOOR AND TURN SOCIAL
MEDIA INTO A LABORATORY. • Experiment with your approach to EVERYTHING.
• Reflect emotion, be personal
• What works with your audiences?
• How can you help the audience connect?
• Above all else, don’t stand in their way
KEN ELZINGA
• A beloved figure
• Interesting, layered character
• Two camera interviews for the students
• Two camera interview effect with one camera?
GETTING YOUR SHOTS
• Stand on a chair! Get low, get low!
• Always get more than you need. Choices.
• Wide, Medium, Close, take notes from Hitchcock.
• Portraits.
• Cutaways.
• Get creative with movement.
BRANDINGIt’s the world we live in. A source of ideas rather than
restrictions. It’s also not a one-way process.
CASE STUDY: DREAM VENDOR
• Pitched as an ensemble cast
• Cinematic movement.
• Telegenic Grad Student, W.I.T.
• Split into two videos
• Continues to be watched. Evergreen.
STORY PITCHES
• Get them past “We Need a Video.”
• What’s the STORY. Is it VISUAL?
• What can a video accomplish as opposed to other methods?
• Internal politics can interfere. Sometimes you compromise.
• A win for both teams.
CASE STUDY: ERIC STANDLEY
• His Origin Story: Dyslexia, and a formative experience with the infinite.
• Arts and Technology.
• It’s about finding good stories and storytellers.
• Find people with real passion.
• Visual stories make for great videos.
WHERE TO FIND A VIDEOGRAPHER.
• University Community
• Photographers
• Talented Students with desire to learn
• ProductionHub, Google, Mandy
WHAT TO LOOK FOR IN SAMPLE REEL
• Good lighting.
• Good audio.
• Focussed. Composed.
• What styles are they shooting?
• Can they make you feel something?
CONCERNS OF THE VIDEOGRAPHER
• Large spaces to establish depth, for many reasons.
• The dreaded conference room.
• Good, controllable light. No high noon exteriors w/o shade.
• Exposure.
• Controllable sound.
• Complex setups to do in short periods of time. Focus.
• Highly organized shooters are best.
• Get B-Roll. Wide, Medium and Close.
CONCERNS OF THE PRODUCER
• Keeping Subject relaxed.
• Exploring additional information.
• Make sure videographer has what s/he needs.
• Making sure the videographer gets his shots, has good audio.
• Getting the interview subject to say the same thing again and again.
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