case study: tmc software - growth busters · 2020. 3. 18. · case study: tmc software client tmc...
Post on 28-Aug-2020
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Target group
identified:
2640 IT professionals
Reached feb 2020
299
Response rate
13,4%
Responses
40
Intakes realized:
5
IT sector
Case study: TMC Software
ClientTMC Software
ChallengeThere’s a high demand for IT professionals which
means it becomes harder for organizations to
attract the best candidates. TMC is a secondment
agency and their software business unit needs to
attracts the best IT professionals. In the current
market, focusing the attention on active job
seekers only is insufficient and therefore TMC
Software needs to take on an active approach and
focus on latent job seekers.
SolutionIdentify relevant IT professionals within a 80
kilometer radius from TMC HQ in Eindhoven and
create and execute an effective social messaging
strategy to convince IT professionals to consider
TMC as their next employer.
Results
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