Target group

identified:

2640 IT professionals

Reached feb 2020

299

Response rate

13,4%

Responses

40

Intakes realized:

5

IT sector

Case study: TMC Software

ClientTMC Software

ChallengeThere’s a high demand for IT professionals which

means it becomes harder for organizations to

attract the best candidates. TMC is a secondment

agency and their software business unit needs to

attracts the best IT professionals. In the current

market, focusing the attention on active job

seekers only is insufficient and therefore TMC

Software needs to take on an active approach and

focus on latent job seekers.

SolutionIdentify relevant IT professionals within a 80

kilometer radius from TMC HQ in Eindhoven and

create and execute an effective social messaging

strategy to convince IT professionals to consider

TMC as their next employer.

Results