case study: event camp middle east 2014 - a hybrid event about hybrid events

Event Camp Middle East 2014Martin Shepherdly

@bethereglobal

Aim of Event Camp community…

“To bring together like-minded professionals, share best practices and learn new strategies for leveraging social media and technology to create enhanced event experiences.”

http://www.eventcamp.org/

Event Camp is about…

innovation

Event Camp is about…

events

THE AUDIENCE

FUNDING

events

“remote” audience

“remote” presenters?

cheaper for organiserchance to get otherwise

unavailable speakersmore sustainable

Event Camp Middle East 2014

(on a shoestring budget)

the team

a hybrid event all about hybrid events and sustainability

telling people about it

the web page

• “the player” – embedded YouTube

the web page

• “the player” – embedded YouTube

• interactive panel – Cover It Live

the web page

• “the player” – embedded YouTube

• interactive panel – Cover It Live

• agenda– on demand version clickable links

the web page

• “the player” – embedded YouTube

• interactive panel – Cover It Live

• agenda– on demand version clickable links

• contact– via email

•

the web page

• “the player” – embedded YouTube

• interactive panel – Cover It Live

• agenda– on demand version clickable links

• contact– via email

• other content– sponsorship, calls to action etc.

the web page

• “the player” – embedded YouTube

• interactive panel – Cover It Live

• agenda– on demand version clickable links

• contact– via email

• other content– sponsorship, calls to action etc.

the technology

live streaming

encoding and local recording

“in the room”

remote speakers

Abu Dhabi

New ZealandAustralia

Canada

USA

France

UK

11 speakers4 continents7 countries

100+ remote delegates in 11 countries

• Australia

• Bahrain

• Canada

• France

• Sri Lanka

• UAE

• USA

• Great Britain

• India

• Ireland

• South Korea

after event camp

• each session available via YouTube live and immediately after (DVR functionality)

• on demand page available next day

• most sessions have had 100+ views in 2 months post eventbit.ly/ecme14ondemand

what did we learn?

With thanks to

+ positive

• it works!

• rehearsal and detailed preparation are vital (back up recordings)

• scheduling across multiple time zones requires careful planning and communication

- negative

• ideally more technical resources needed on site

• lighting can make a big difference

• marketing is essential - A LOT of it!

Event Camp Middle East 2014Martin Shepherdly

@bethereglobal