case study: event camp middle east 2014 - a hybrid event about hybrid events
TRANSCRIPT
Event Camp Middle East 2014Martin Shepherdly
@bethereglobal
Aim of Event Camp community…
“To bring together like-minded professionals, share best practices and learn new strategies for leveraging social media and technology to create enhanced event experiences.”
http://www.eventcamp.org/
Event Camp is about…
innovation
Event Camp is about…
events
THE AUDIENCE
FUNDING
events
“remote” audience
“remote” presenters?
cheaper for organiserchance to get otherwise
unavailable speakersmore sustainable
Event Camp Middle East 2014
(on a shoestring budget)
the team
a hybrid event all about hybrid events and sustainability
telling people about it
the web page
• “the player” – embedded YouTube
the web page
• “the player” – embedded YouTube
• interactive panel – Cover It Live
the web page
• “the player” – embedded YouTube
• interactive panel – Cover It Live
• agenda– on demand version clickable links
the web page
• “the player” – embedded YouTube
• interactive panel – Cover It Live
• agenda– on demand version clickable links
• contact– via email
•
the web page
• “the player” – embedded YouTube
• interactive panel – Cover It Live
• agenda– on demand version clickable links
• contact– via email
• other content– sponsorship, calls to action etc.
the web page
• “the player” – embedded YouTube
• interactive panel – Cover It Live
• agenda– on demand version clickable links
• contact– via email
• other content– sponsorship, calls to action etc.
the technology
live streaming
encoding and local recording
“in the room”
remote speakers
Abu Dhabi
New ZealandAustralia
Canada
USA
France
UK
11 speakers4 continents7 countries
100+ remote delegates in 11 countries
• Australia
• Bahrain
• Canada
• France
• Sri Lanka
• UAE
• USA
• Great Britain
• India
• Ireland
• South Korea
after event camp
• each session available via YouTube live and immediately after (DVR functionality)
• on demand page available next day
• most sessions have had 100+ views in 2 months post eventbit.ly/ecme14ondemand
what did we learn?
With thanks to
+ positive
• it works!
• rehearsal and detailed preparation are vital (back up recordings)
• scheduling across multiple time zones requires careful planning and communication
- negative
• ideally more technical resources needed on site
• lighting can make a big difference
• marketing is essential - A LOT of it!
Event Camp Middle East 2014Martin Shepherdly
@bethereglobal