case study: banner advertising rediff
Post on 11-Jul-2015
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Online Advertising Opportunities
Internet Today
Total Internet Users in India are 50 Million
The communication is mostly one to one & focused
Ad. Avoidance is lesser compared to other media
Users on the Net have higher disposable income
Communication can be targeted to a set Audience
It is the only medium that is Inter-active
Performance measurement is extensive & instant
Why Rediff?
India’s No.1 and most popular portal
75 mn Registered userbase
2.2 billion page views per month
23 Million active visitors per month
Site data Audited by A C Nielsen
TOUCH-POINTS
Rediff Section Home-page Rediff News Content/Editorial
Rediffmail: For TargetedCommunication
MoneyWiz: The Finance Portal
i-Share: The Multimedia Sharing
Platform
Source : Internal database of registered users
ADVT. TARGETING POSSIBLE ON THESE PARAMETERS or A COMBINATION OF THESE
MAJOR CITIES
CITY %Mumbai 18
Delhi (NCR ) 14
Hydrabad 11
Bangalore 11
Chennai 08
Calcutta 07
Pune 05
Ahmedabad 04
Cochin 03
Chandigarh 03
Others 17
AGE %Upto 15 years 11
16 - 20 years 22
21- 25 years 30
26 – 35 years 26
36 years onwards 11
Education
Up to HSC 20
Under grads. 21
Grads. 32
PG – General 13
PG – Professional 14
AGE / EDU.
GENDER : Male –72% Female – 28%
Why Rediff?
User Profile
Available ad units on Rediff.com
Section Home Page banners
Section Homepage: 300x600 Normal
Section Homepage: 500x600 Expando
Section Homepage Expando
ROS Banners
Story Page
Signature Line
Targeted Banners
REDIFFMAIL : TARGETED
Allows targeting to reach out to specific TG & is the most effective tool for targeted communication. Targeting can be done viz., Age, City, Education, Designation, Corporates, SMEs.
High quality time spent by the user in Rediffmail as it is the default e-mail client for a lot of users in the personal space (for working professionals) & also the official e-mail client for SMEs.
Inbox Slim Monster
Targeted
E-mailer
Logout Banner
MoneyWiz-The Finance Portal
20
Most filtered and Refined Audience Online
User Profile: High Networth Investors, Active internet audience, Predominantly Male 25+, Wide-ranging analytical skills, comfortable with transacting online
Page views / Month : 150 Million per month
Unique Users: 2.8 Million per month
Users: Sr./Middle Level Managers, SMEs, SEP & S/W Professionals
No. of Portfolios: 5 Lac plus & growing
Average portfolio size: 7.5 Lac plus
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