Online Advertising Opportunities

Internet Today

Total Internet Users in India are 50 Million

The communication is mostly one to one & focused

Ad. Avoidance is lesser compared to other media

Users on the Net have higher disposable income

Communication can be targeted to a set Audience

It is the only medium that is Inter-active

Performance measurement is extensive & instant

Why Rediff?

India’s No.1 and most popular portal

75 mn Registered userbase

2.2 billion page views per month

23 Million active visitors per month

Site data Audited by A C Nielsen

TOUCH-POINTS

Rediff Section Home-page Rediff News Content/Editorial

Rediffmail: For TargetedCommunication

MoneyWiz: The Finance Portal

i-Share: The Multimedia Sharing

Platform

Source : Internal database of registered users

ADVT. TARGETING POSSIBLE ON THESE PARAMETERS or A COMBINATION OF THESE

MAJOR CITIES

CITY %Mumbai 18

Delhi (NCR ) 14

Hydrabad 11

Bangalore 11

Chennai 08

Calcutta 07

Pune 05

Ahmedabad 04

Cochin 03

Chandigarh 03

Others 17

AGE %Upto 15 years 11

16 - 20 years 22

21- 25 years 30

26 – 35 years 26

36 years onwards 11

Education

Up to HSC 20

Under grads. 21

Grads. 32

PG – General 13

PG – Professional 14

AGE / EDU.

GENDER : Male –72% Female – 28%

Why Rediff?

User Profile

Available ad units on Rediff.com

Section Home Page banners

Section Homepage: 300x600 Normal

Section Homepage: 500x600 Expando

Section Homepage Expando

ROS Banners

Story Page

Signature Line

Targeted Banners

REDIFFMAIL : TARGETED

Allows targeting to reach out to specific TG & is the most effective tool for targeted communication. Targeting can be done viz., Age, City, Education, Designation, Corporates, SMEs.

High quality time spent by the user in Rediffmail as it is the default e-mail client for a lot of users in the personal space (for working professionals) & also the official e-mail client for SMEs.

Inbox Slim Monster

Targeted

E-mailer

Logout Banner

MoneyWiz-The Finance Portal

20

Most filtered and Refined Audience Online

User Profile: High Networth Investors, Active internet audience, Predominantly Male 25+, Wide-ranging analytical skills, comfortable with transacting online

Page views / Month : 150 Million per month

Unique Users: 2.8 Million per month

Users: Sr./Middle Level Managers, SMEs, SEP & S/W Professionals

No. of Portfolios: 5 Lac plus & growing

Average portfolio size: 7.5 Lac plus