carrwood park - great google ranks and brilliant blogging techniques

w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

Gaining Ranks with Googleand

brilliant blogging techniques

Jonny Ross

http://www.jonnyross.com/

mailto:jonny.ross@jonnyross.com

http://twitter.com/jrconsultancy

http://uk.linkedin.com/in/jonnyross

Introductions

Jonny Ross

• Former optician

• Ran chain of opticians and ecommerce site

• Website, SEO, ecommerce

Current understanding of SEO?

Search Engine Optimisation

• Create great content

• Ensure this content is accessible to search engines.

• Make pages unique and relevant

• Make the content popular

On Site

• Keywords

• Content

• Technical Aspect

• Usability

Off site

• Relevancy

• Links

• Reviews

• Reputation

SEO Audit

• Onsite coding

• Usability audit (usertesting.com)

• Site Speeds and performance

• Keywords

• Offsite Work

• Ranks and Reporting & Traffic analysis

Offsite SEO / Link building• Directories• Articles• RSS feed submissions• Guest Blogging• Press Releases• Social Bookmarking• Social Sharing• Local Engagement• Suppliers• Video• Blog / Forum commenting

• Create Link bait!

w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyrossw: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross

• Interviews/Q&A’s• Finding out of date

content and rewriting it

• Create DB of images• Use Google plus

• Forums / Q&A’s• Invite Guest bloggers to

your site

• Make it easy for people to link to you• Use screaming frog and open site explorer to see

who links to your competitors• Look for broken links around the web

Top SEO Tips

• Use SEO friendly URL’s– http://www.petsmart.com/product/index.jsp?productId=2753029

– Should be

– http://www.petsmart.com/tetra-whisper-air-pump

• Ensure that there is only one version of your website (try http://amazon.com)

• Use Xenu or Screaming Frog to check for errors

http://www.petsmart.com/product/index.jsp?productId=2753029

http://www.petsmart.com/tetra-whisper-air-pump

http://amazon.com/

• Image file names don’t use img123.jpg

• Affiliate schemes?

– Have a policy

– Offer unique content

• W3C Check your sites code http://validator.w3.org/

• Don’t use the same IP/Domain name to email from

• Ensure you are signed up to WMT

• Use goal tracking on Google Analytics

http://validator.w3.org/

Be strategic with your blog

• Plan ahead

• Make yourself accountable

• Come up with blog titles

• Use keywords

Challenge Me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time for questions

• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

• Carry on the conversation with me on twitter @jrconsultancy

http://feedburner.google.com/fb/a/mailverify?uri=JonnyRossConsultancy

carrwood park - great google ranks and brilliant blogging techniques

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