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CARNIVAL CRUISE LINES IN AUSTRALASIA
Cruise Down Under Conference
30 August, 2012
THREE QUESTIONS
• Who is Carnival Cruise Lines?
• Why Australia?
• How’s it going so far?
CARNIVAL CRUISE LINES
WHY AUSTRALIA?
CARNIVAL CRUISE LINES AND AUSTRALASIA ARE A GREAT FIT.
UPGRADES FOR THE AUSTRALASIAN MARKET.
AUSSIFICATION
THE CAFÉ CULTURE IN AUSTRALIA AND NEW ZEALAND
WE COVERED THE LITTLE THINGS TOO…
• More interconnecting staterooms (for a total of 84)
• 450k in upgrades to the fitness centre
• Aussie ATMs, Pokies and Powerpoints
HOW’S IT GOING SO FAR?
• The majority of our guests are New to Cruise.
• We seem to have really hit a chord with the family
market.
HOW DO WE KEEP THE MOMENTUM?
0% 20% 40% 60% 80% 100%
TV travel shows
Travel Brochures
Travel advice community sites
A general internet search
Speak with friends and family
Highly influential
Somewhat influential
Not Influential
Would not use
OPPORTUNITIES AND CHALLENGES IN A RAPIDLY GROWING MARKET
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