carnation -magneti marelli
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Nome Relatore
Qualifica
Magneti Marelli - Carnation
Auto Premio Solutions
Magneti Marelli After Market P&S in India
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Carnation-Magneti Marelli Workshops for Premium & Luxury Brand’s cars
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AUTOMOTIVE
LIGHTING
MOTORSPORT
AFTERMARKETPARTS & SERVICES
ELECTRONIC SYSTEMS EXHAUST
SYSTEMS
POWERTRAIN
Company overview
PLASTICCOMPONENTS
ANDMODULES
SUSPENSIONSYSTEMS
(Suspension Systems,Cofap Shock Absorbers,
Dynamic Systems)
International group leader in developing and manufacturing high-tech automotive systems and components.
67 Production Sites (80 production units), 10 R&D Centers and 28 Application Centers in 18 countries and a workforce of ~33,000 people, Magneti Marelli is a world class global automotive supplier.
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1919 Established as Fabbrica Italiana Magneti Marelli (FIMM)
1929 Company starts to create network in Europe
1931 Production of first accumulators
1935 Start production of spark plugs for cars
1947 Creation of Electronic Division
1967 Magneti Marelli becomes part of Fiat Group
1971 Born of a research centre to develop electronics systems for cars
1972 First car diagnostic system presented at the Turin Motor Show
1985 Creation of Aftermarket Division with a network of 300 workshops
2002 Magneti Marelli Aftermarket Division is sold RGZ Group
2005 Launch of the Checkstar Service Network
2007 Fiat Group buys back the Aftermarket division from RGZ Group.
Back home in Magneti Marelli, it starts the re-launch of the Company
THE Company > History
Magneti Marelli After Market Parts and Services
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ITALYFRANCE
SPAINGREECE
BRAZIL
Worldwide presence
Company presence
ARGENTINA
POLANDGERMANY
Checkstar Network Argentina Brazil Croatia Greece Italy Paraguay Poland Spain Portugal Uruguay
240 mio €Sales
476Employees
*
After Market Parts & Services: Service Network
Worshops 5000
Aftermarket Parts & Services• Network over 80 countries • About 30,000 catalogue codes• Network of over 5000
workshops
Aftermarket Parts & Services• Network over 80 countries • About 30,000 catalogue codes• Network of over 5000
workshops
MECHANICAL
BODYWORK
ELECTRICS & ELECTRONICS
CONSUMABLES
After Market Parts & Services: Product Lines
ELECTRONICSYSTEMS
EXHAUSTSYSTEMS
POWERTRAIN
SUSPENSIONSYSTEMS
(Suspension Systems,Cofap Shock Absorbers,
SDC)
Company overview
Magneti Marelli is an international group leader in developing and
manufacturing high-tech automotive systems and components.
With 46 Production Sites (56 production units), 9 R&D Centers and 27 Application Centers in 18 countries and a workforce of ~28,000, Magneti Marelli is a world class global automotive supplier.
AUTOMOTIVE
LIGHTING
MOTORSPORT
AFTERMARKETPARTS & SERVICES
Magneti Marelli Mothersons
Magneti Marelli UM
Magneti Marelli Powertrain India Magneti Marelli Mothersons
Endurance Magneti Marelli
MM SKH Magneti Marelli SKH Magneti Marelli
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Company mission in the Aftermarket
To offer to the Customers a multi-brand open platform of products by:
Bundling the Magneti Marelli manufactured parts
Growing a star of alliances with excellent Partners like Car Makers and
Car Systems and Parts Manufactures.
To develop and provide support, technical assistance and diagnostic,
Continuous training to the network of repair shops under the flag of
Magneti Marelli Checkstar Service.
To distribute spare parts to the Independent After Market (IAM) for
Automotive exploiting the long term partnerships with main Players in the
Distribution and Logistics.
Mission Statement
Carnation: The Vision
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Carnation has been conceptualized with a vision to provide a solution to every need
that an Indian customer may have for his car and to maximize his ownership experience
By 2012 Carnation will be a complete auto solutions provider present across the
country, loved and admired by our customers, most preferred employer in the industry
by empowering our employees, respected by our partners by providing them value and
making a positive impact on society. Honest and brand agnostic in achieving our dreams.
Mission Statement
Carnation’s Nationwide presence
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21 sites operational
582 bays Work progressing
in 5 locations 185 bays
Amritsar
Jalandhar
Karnal
NCR – Noida Sec 63. Noida Sec 5, Gurgaon, Sahibabad
Chandigarh
Jaipur
Mumbai–Kurla, Chembur, Dahisar
Kochi
Hyderabad –Uppal, Nagole, Sanathnagar, Maula Ali
Chennai –Ambattur, Guindy
BengaluruMarathalli
Ludhiana
Bangaluru –BG Road
Surat
Pune
Hyderabad- Miyapur
Lucknow, chinhut
Upcoming Site
Operational Site
Carnation Hubs
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Key Milestones
10 verticals
21 Hubs
6 in pipeline
13 cities 4 in
pipeline
More than 100,000 cars delivered
1000
Employees
Bod
y r
ep
air
sB
od
y r
ep
air
s
Carnation Business Model
Work
shop
on
wheels
Work
shop
on
wheels
New
Car
Sale
s N
ew
Car
Sale
s
Pre
Ow
ned
V
ehic
le
Pre
Ow
ned
V
ehic
le
Sp
are
Part
s S
pare
Part
s
Acc
ess
ori
es
Acc
ess
ori
es
Genera
l S
erv
ice
Genera
l S
erv
ice
Insu
rance
Insu
rance
Enhanced Ownership Experience Enhanced Ownership Experience
Multi Brand Customer Centric SolutionsMulti Brand Customer Centric Solutions
PEACE OF MINDPEACE OF MIND
Delivery on timeDelivery on timeRight first timeRight first timeTransparencyTransparency
DC
Desi
gn
DC
Desi
gn
E-B
usi
ness
E-B
usi
ness
B2BB2B B2CB2C C2CC2C OthersOthers
Leveraging Brick and Mortar BusinessLeveraging Brick and Mortar Business
Au
to
Pre
mio
S
olu
tion
s
Au
to
Pre
mio
S
olu
tion
s
Carnation-Magneti Marelli
Workshops for Premium & Luxury
Brand’s cars
Premium & Luxury Brand’s In India
2000 2005 2010
Increasing Proliferation of
Luxury and Premium Brands
Indian Premium Car Sales Trend
• Grown well in last five years.
• Will accelerate as newer players expand their dealer network
• Larger CarParc shows increasing numbers of vehicles outside of warranty
Vehicles & Models: Phase 1
Luxury Premium
3 Series
C Class, E Class
A 4
Accord, Civic, CRV
Camry, Corolla
Superb, Laura, Octavia
Endeavour
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Carnation MM Rollout Plan -
TimeJune’10
Phase I
Phase II
Post 2011
Aftermarket Parts & Services
Aftermarket Parts & Services
Key Activities: Premium & Luxury Car
Service in Delhi NCR
Key Activities: Expansion of Premium
Car Service to Pan India
Roll out of After Market Spares business
December 2009
“Auto Premio
Solutions”
“Auto Premio
Solutions”
Pan India Network of
Auto Premio Solutions
Establishing ‘Auto Premio Solutions’ to address the needs of the Luxury & Premium Models of 15.000 euro
Become a major parts supplier to the Independent After Market (IAM) in India
Establishing ‘Auto Premio Solutions’ to address the needs of the Luxury & Premium Models of 15.000 euro
Become a major parts supplier to the Independent After Market (IAM) in India
Carnation MM Rollout Plan
Carnation MM Strategic Vision
Magneti Marelli - Carnation Aftermarket Parts
Mission & Vision
MissionTo distribute Automotive Spare parts in the Indian Independent
Aftermarket and to setup a service network chain focusing on the premium segment; leveraging upon the brand and expertise garnered through experience
Vision To be a leading player in the Indian Independent Aftermarket and synergize with the exponential growth of Magneti Marelli India.
ObjectivesObjectives
Quality Value Consistency
Maintaining the tradition of quality and gaining the
confidence of the clients
Provide value for the product & create a new
positioning compared to the competitors
Supply consistency reducing working capital of
the customers
Product Portfolio
Phase I Products Phase II Products
• Window Winder• Wheel Bearing• Starter Battery• Mirrors• Engine Radiators• Brake Lining• Electric Fuel Pump• Fuel Supply Systems• Clutches• Horns• Relays
• Lighting System• Brake Discs• Brake Pads• Filters (air/fuel/oil)• Shock Absorbers• Alternators & Starters• Wiper Blade • Cabin Filter• Timing Belt• Water Pump• Spark Plug
MM Present Forte| MM Present Sourced Range
MM Global Supplier Range| MM Local Sourcing
Vehicle Coverage
Priority I Vehicles
Premium Segment:Entry into A4, A5 and A6
Priority II Vehicles
Premium Segment: Consolidation
Medium Segment: Entry into A3
Priority III Vehicles
Premium Segment: Consolidation
Medium Segment: Consolidation
Compact Segment:Entry into few selected cars in A2
A6: Luxury | A5: Premium | A4: Executive| A3: Medium | A2: Compact | A1: Mini
Priority 1: Readily available products. Immediate start of business.
Priority 2: Get a grip in premium segment. Entry in the larger A3 segment, considering the Car Parc of A4, A5 and A6 is still very small.
Priority 3: Strengthening position in A3, A4, A5 and A6. Few Selected models in A2 should be considered for entry. A segment which should not be ignored to make volumes.
In synchronization with the increase in the product coverage
Carnation- Magneti Marelli: Value Proposition
• Manufactures over 30,000 parts• Supplies to almost all leading OE brands• Parts pass through stringent quality
checks
• Founded in 1919• 5000 “multi-
brand” workshops• Active
participation in leading sporting events like F1 and GP etc
• Online diagnostic equipment & testers
• Software's like Techdoc, Retis, Assist
• International Technical Helpline
• Training modules, manuals
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