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CARIBBEAN WEDDING CELEBRATION

A JOINT MARKETING OPPORTUNITY

MarryCaribbean.comand the

CARRIBBEAN TOURISM ORGANIZATION

CARIBBEAN WEDDING CELEBRATIONOVERVIEW

Joint marketing programs have proven to be a driving force for bridal consumers and have yielded outstanding results for a variety of MarryCaribbean.com (MC) advertisers.

MC offers you the opportunity to partner with the Caribbean Tourism Organization (CTO) in a unique wedding promotion that will be promoted extensively online.

CARIBBEAN WEDDING CELEBRATIONOVERVIEW

CARIBBEAN WEDDING CELEBRATION CONTEST

MC, in conjunction with the CTO will create the Caribbean Wedding Celebration* – a customized contest that will live on MarryCaribbean.com for an 8-week period. Entrants will have the opportunity to win the grand prize of a wedding and honeymoon package.

Prize package will consist of:• Wedding ceremony which will take place at Lincoln Center during the

CTO’s annual New York festival (hosted by CTO)

• Wedding dress and groom’s tuxedo (to be sponsored)

• Wedding rings (to be provided by jewelry sponsor)

• Honeymoon trip to the Caribbean (provided by the US Virgin Islands)

CARIBBEAN WEDDING CELEBRATIONCONTEST PROMOTION

BENEFITS TO SPONSORMarryCaribbean.com will promote the contest extensively through:

MINI-SITE Mini-site on MarryCaribbean.com for 8-week period ending May 2010.

GlobalWeddingResource.com

CaribbeanWeddingAssociation.com

Wedding Contest will be promoted at DestinationWeddingExpo bridal show

Results of Contest will live on the MarryCaribbean.com site for an additional 3 months

Sponsor will receive image and logo exposure for each prize, plus hotlink to their website

CARIBBEAN WEDDING CELEBRATIONCONTEST PROMOTION

MINI-SITE Cont’d

E-mail - Inclusion within the “Bridal Update, e-mail newsletter, with a hotlink to the mini-site

Sponsor will be featured on all social networks promotion: Facebook, Linkedin, My Space, Twitter

Sponsor will be included in Public Relations Promotion by both CTO and MarryCaribbean.com

CTO promotion and publicity program Sponsor will receive copy mention in each newsletter.

CARIBBEAN WEDDING CELEBRATIONRESPONSIBILITIES

SPONSOR TO PROVIDE: Prize Retail Value of prize Approx. 30 words of descriptive copy points (MC may edit) 4C Images of each prize, 4C logos (minimum 72dpi JPEG) URL for hotlink

MARRYCARIBBEAN.COM TO: Create, design and execute all promotional aspects as outlined. Confirm the winner’s details and size requirements to Sponsor by April 15, 2010.

COMMITMENT/MATERIALS DUE: ASAP

CONTACT: Jacqueline Johnson, CTCEmail: Jacqueline@MarryCaribbean.com

Phone: 203-461-8423/4 Fax: 203-461-8427

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