caribbean wedding celebration a j oint m arketing o pportunity marrycaribbean.com and the carribbean...

6
CARIBBEAN WEDDING CELEBRATION A JOINT MARKETING OPPORTUNITY MarryCaribbean.com and the CARRIBBEAN TOURISM ORGANIZATION

Upload: lambert-bates

Post on 28-Dec-2015

212 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: CARIBBEAN WEDDING CELEBRATION A J OINT M ARKETING O PPORTUNITY MarryCaribbean.com and the CARRIBBEAN TOURISM ORGANIZATION

CARIBBEAN WEDDING CELEBRATION

A JOINT MARKETING OPPORTUNITY

MarryCaribbean.comand the

CARRIBBEAN TOURISM ORGANIZATION

Page 2: CARIBBEAN WEDDING CELEBRATION A J OINT M ARKETING O PPORTUNITY MarryCaribbean.com and the CARRIBBEAN TOURISM ORGANIZATION

CARIBBEAN WEDDING CELEBRATIONOVERVIEW

Joint marketing programs have proven to be a driving force for bridal consumers and have yielded outstanding results for a variety of MarryCaribbean.com (MC) advertisers.

MC offers you the opportunity to partner with the Caribbean Tourism Organization (CTO) in a unique wedding promotion that will be promoted extensively online.

Page 3: CARIBBEAN WEDDING CELEBRATION A J OINT M ARKETING O PPORTUNITY MarryCaribbean.com and the CARRIBBEAN TOURISM ORGANIZATION

CARIBBEAN WEDDING CELEBRATIONOVERVIEW

CARIBBEAN WEDDING CELEBRATION CONTEST

MC, in conjunction with the CTO will create the Caribbean Wedding Celebration* – a customized contest that will live on MarryCaribbean.com for an 8-week period. Entrants will have the opportunity to win the grand prize of a wedding and honeymoon package.

Prize package will consist of:• Wedding ceremony which will take place at Lincoln Center during the

CTO’s annual New York festival (hosted by CTO)

• Wedding dress and groom’s tuxedo (to be sponsored)

• Wedding rings (to be provided by jewelry sponsor)

• Honeymoon trip to the Caribbean (provided by the US Virgin Islands)

Page 4: CARIBBEAN WEDDING CELEBRATION A J OINT M ARKETING O PPORTUNITY MarryCaribbean.com and the CARRIBBEAN TOURISM ORGANIZATION

CARIBBEAN WEDDING CELEBRATIONCONTEST PROMOTION

BENEFITS TO SPONSORMarryCaribbean.com will promote the contest extensively through:

MINI-SITE Mini-site on MarryCaribbean.com for 8-week period ending May 2010.

GlobalWeddingResource.com

CaribbeanWeddingAssociation.com

Wedding Contest will be promoted at DestinationWeddingExpo bridal show

Results of Contest will live on the MarryCaribbean.com site for an additional 3 months

Sponsor will receive image and logo exposure for each prize, plus hotlink to their website

Page 5: CARIBBEAN WEDDING CELEBRATION A J OINT M ARKETING O PPORTUNITY MarryCaribbean.com and the CARRIBBEAN TOURISM ORGANIZATION

CARIBBEAN WEDDING CELEBRATIONCONTEST PROMOTION

MINI-SITE Cont’d

E-mail - Inclusion within the “Bridal Update, e-mail newsletter, with a hotlink to the mini-site

Sponsor will be featured on all social networks promotion: Facebook, Linkedin, My Space, Twitter

Sponsor will be included in Public Relations Promotion by both CTO and MarryCaribbean.com

CTO promotion and publicity program Sponsor will receive copy mention in each newsletter.

Page 6: CARIBBEAN WEDDING CELEBRATION A J OINT M ARKETING O PPORTUNITY MarryCaribbean.com and the CARRIBBEAN TOURISM ORGANIZATION

CARIBBEAN WEDDING CELEBRATIONRESPONSIBILITIES

SPONSOR TO PROVIDE: Prize Retail Value of prize Approx. 30 words of descriptive copy points (MC may edit) 4C Images of each prize, 4C logos (minimum 72dpi JPEG) URL for hotlink

MARRYCARIBBEAN.COM TO: Create, design and execute all promotional aspects as outlined. Confirm the winner’s details and size requirements to Sponsor by April 15, 2010.

COMMITMENT/MATERIALS DUE: ASAP

CONTACT: Jacqueline Johnson, CTCEmail: [email protected]

Phone: 203-461-8423/4 Fax: 203-461-8427