career and practice development: effective use of social ......network & cv . @iamritu . why use...

Career and Practice Development: Effective Use

of Social Media

3rd Philadelphia Cardiovascular Summit

November 1, 2019 Ritu Thamman MD FACC FASE

@iamritu University of Pittsburgh School of Medicine

Social Media Editor Circulation: CV Quality and Outcomes &

Journal of American Society of Echocardiography

Main Points

WHY CHOOSE TWITTER AS A SOCIAL MEDIA PLATFORM?

“SOME” KEY CONSIDERATIONS

WHEN COMMUNICATING

HOW TO MEASURE YOUR EFFICACY

ON SOME

USE OF SOME IN ENHANCING YOUR

REPUTATION, PROFESSIONAL NETWORK & CV

@iamritu

Why Use Social Media?

@iamritu

2009

Twitter is Instant

2006

@iamritu

Why choose Twitter as a SoMe platform?

Healthcare Using Twitter “modern” journal club

#ASEchoJC

Diving Deeper

Why choose Twitter as a SoMe platform?

75% advocacy organizations are on twitter

Why choose Twitter as a SoMe platform?

@iamritu

Build connections Create network Moving information Share your expertise

2019

Mamas

Why choose Twitter as a SoMe platform?

@iamritu

Seeing Is Believing @susieQP8

Examples

Why choose Twitter as SoMe platform?

@iamritu

Twitter flattens hierarchies

Polling feature for Assessments & Education

Public peer review

Patient engagement

Patients on diet study

Social health media …. #omg

@iamritu

My patient found a live donor on

Facebook (clinic Nov 2018) (Twitter Dec 2018)

How to Measure your Efficacy: Symplur

@iamritu

Impressions= How many times your tweet seen

How to Measure your Efficacy: Altmetrics

@iamritu Images from Patty Smith @altmetric

@iamritu

How to Measure your Efficacy: Twitter Analytics

How Does This Apply to You

Key Considerations when communicating on SoMe

Conversation, NOT a lecture Listen before you try to persuade Mind your tone

What’s the Story?

@iamritu

Who’s telling your story online?🙄🙄

Newsjacking

• newsjacking is commenting on current events in order to add your expertise to the public conversation to advance your mission & message • Substantial % of content is misleading (BMJ) • False content liked/shared more than accurate posts • People need trusted medical information-need more heart care experts online • Be a

contentpreneur

@iamritu

Key Considerations when communicating on SoMe

Get the Facts Out

Key Considerations When Communicating on SoMe

Perception versus Reality R P P P

@iamritu

Implications

follow

retweet

Lurker

Use of SoMe in enhancing

your reputation

professional network &

CV

(no new job until twitter)

tweet

@iamritu

Your SoMe CV

CV Educator’s portfolio

Digital Scholarship podcasts, SoMe Journal Editor

Service-managing professional twitter accounts, communication committees Teaching-Tweetorials TweetChats, #ASEchoJC

@iamritu

Thank you Riti Patel MD For inviting me!

@iamritu