carat media newsletter-789
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8/9/2019 Carat Media NewsLetter-789
http://slidepdf.com/reader/full/carat-media-newsletter-789 1/13
CARAT MEDIA WEEKLY NEWSLETTER
No. 789
8/9/2019 Carat Media NewsLetter-789
http://slidepdf.com/reader/full/carat-media-newsletter-789 2/13
Media Report
Media Report
8/9/2019 Carat Media NewsLetter-789
http://slidepdf.com/reader/full/carat-media-newsletter-789 3/13
• Facebook 2015Q1 73% Twitter 2015 Q1
89%• DMA( ) 2014 2014
2013 18.3% 106.4% 2015
•
※ / DMA 2015.04
8/9/2019 Carat Media NewsLetter-789
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•
•
▲
▲
※ / FIND2014
57.461.362.8
67.475.5
88.798
0 20 40 60 80 100 120
/
/ /
/
45.54747.2
49.854.458.4
64.1
0 20 40 60 80
97.2 98.8
87.6 89.7
76.5 74.569.7 65.1
69.0 56.6
61.9 60.6
58.5 56.4
63.6 64.559.3 57.2
56.6 51.9
55.6 43.1
54.8 38.4
45 49.3
48.6 41.9
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• DMA 2014 ( )
• VPON 2014(F&B) 210%
• 2014 APP
( VPON )
※ / DMA VPON
▲VPON2014
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Mobile Ad
In APP Ad
APP
APP
Mobile Web Ad
Mobile Web
• APP APP
8/9/2019 Carat Media NewsLetter-789
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Mobile Ads
APP APP APP APP
Mobile Web
•
APP• APP
8/9/2019 Carat Media NewsLetter-789
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Mobile Ads
Banner Ads
Native Ads
Push Ads
Video AdsMobile Web Ads
※ / DMA VPON Yahoo Ad2 ADLocus
• APP Mobile Web•
8/9/2019 Carat Media NewsLetter-789
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•
※ / Ad2
▲ ▲
e.g.
▲ 3C
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•
APP ( PC Mobile )
APP & Mobile Web APP & Mobile Web
CPM/CPC CPM / CPH CPD
Data APP Mobile WebTA
APP
Retargeting( )e.g. APP
SPTA TA
5-10 10-25 ( )
TA
Retargeting
Amnet VPON Google MobiForce TA Media KuAD Appier HODO vertical site
8/9/2019 Carat Media NewsLetter-789
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•
※ / FIND YAHOO
Call to Action / /
Keep it Simplecut SP
Make it Exciting
• 2015
APP
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(Dentsu Aegis Network)•
(Carat)(Vizeum) (AAA) (Isobar)
(Posterscope) (iProspect)
(Amnet)
• 110 23,000
www.dentsuaegisnetwork.com
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