captivating investors through stories
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CAPTIVATINGINVESTORS
NICKWECREATE
BATH EXEC MBAFEB 2012
NICK JANKEL WECREATE
SWITCHED ON PEOPLE | PROJECTS | PLANETPURPOSE-DRIVEN INNOVATION COLLABORATION amp LEADERSHIP
INVESTORSGUAGE RISK
WHAT ARE TOP 3 NEEDS OF AN INVESTOR
ldquoYour idea is not the investorrsquos biggest concernrdquoTECHSTARS LESSONS TO ACCELERATE YOUR START-UP
RISKMARKET PRODUCTPEOPLE
ldquoInvestors back the jockey not the horserdquoPROVERB
PITCHMARKET BIG amp READY PRODUCT RIGHT amp DEFENDABLEPEOPLE CAPABLE amp INTENTIONAL
ldquoPower is the capacity to translate intention into reality and sustain itrdquoWARREN BENNIS
MINUTESTO SELL YOUR IDEA YOURSELF amp YOUR INTENTIONS
ldquoWhen yoursquore conversing with coworkers customers or investors the richness and meaning of your story is what people really buy Everybody thinks itrsquos the return on investment that yoursquore sellingbut itrsquos really the story about ROI that an investor takes awayrdquo
TOM DUREL FORMER CIOSVP BLUE CROSS BLUE SHIELD FORMER CEO OCEANIA
STORIESENGAGE INVOLVE CREATE ACTION
ldquoA good story well told makes you realise you were yearning for something you had no name for something you didnrsquot even know you wantedrdquo
FS MICHAELS
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
BRAINIS A SCRIPT-WRITING MACHINE
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
SWITCHED ON PEOPLE | PROJECTS | PLANETPURPOSE-DRIVEN INNOVATION COLLABORATION amp LEADERSHIP
INVESTORSGUAGE RISK
WHAT ARE TOP 3 NEEDS OF AN INVESTOR
ldquoYour idea is not the investorrsquos biggest concernrdquoTECHSTARS LESSONS TO ACCELERATE YOUR START-UP
RISKMARKET PRODUCTPEOPLE
ldquoInvestors back the jockey not the horserdquoPROVERB
PITCHMARKET BIG amp READY PRODUCT RIGHT amp DEFENDABLEPEOPLE CAPABLE amp INTENTIONAL
ldquoPower is the capacity to translate intention into reality and sustain itrdquoWARREN BENNIS
MINUTESTO SELL YOUR IDEA YOURSELF amp YOUR INTENTIONS
ldquoWhen yoursquore conversing with coworkers customers or investors the richness and meaning of your story is what people really buy Everybody thinks itrsquos the return on investment that yoursquore sellingbut itrsquos really the story about ROI that an investor takes awayrdquo
TOM DUREL FORMER CIOSVP BLUE CROSS BLUE SHIELD FORMER CEO OCEANIA
STORIESENGAGE INVOLVE CREATE ACTION
ldquoA good story well told makes you realise you were yearning for something you had no name for something you didnrsquot even know you wantedrdquo
FS MICHAELS
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
BRAINIS A SCRIPT-WRITING MACHINE
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
INVESTORSGUAGE RISK
WHAT ARE TOP 3 NEEDS OF AN INVESTOR
ldquoYour idea is not the investorrsquos biggest concernrdquoTECHSTARS LESSONS TO ACCELERATE YOUR START-UP
RISKMARKET PRODUCTPEOPLE
ldquoInvestors back the jockey not the horserdquoPROVERB
PITCHMARKET BIG amp READY PRODUCT RIGHT amp DEFENDABLEPEOPLE CAPABLE amp INTENTIONAL
ldquoPower is the capacity to translate intention into reality and sustain itrdquoWARREN BENNIS
MINUTESTO SELL YOUR IDEA YOURSELF amp YOUR INTENTIONS
ldquoWhen yoursquore conversing with coworkers customers or investors the richness and meaning of your story is what people really buy Everybody thinks itrsquos the return on investment that yoursquore sellingbut itrsquos really the story about ROI that an investor takes awayrdquo
TOM DUREL FORMER CIOSVP BLUE CROSS BLUE SHIELD FORMER CEO OCEANIA
STORIESENGAGE INVOLVE CREATE ACTION
ldquoA good story well told makes you realise you were yearning for something you had no name for something you didnrsquot even know you wantedrdquo
FS MICHAELS
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
BRAINIS A SCRIPT-WRITING MACHINE
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
WHAT ARE TOP 3 NEEDS OF AN INVESTOR
ldquoYour idea is not the investorrsquos biggest concernrdquoTECHSTARS LESSONS TO ACCELERATE YOUR START-UP
RISKMARKET PRODUCTPEOPLE
ldquoInvestors back the jockey not the horserdquoPROVERB
PITCHMARKET BIG amp READY PRODUCT RIGHT amp DEFENDABLEPEOPLE CAPABLE amp INTENTIONAL
ldquoPower is the capacity to translate intention into reality and sustain itrdquoWARREN BENNIS
MINUTESTO SELL YOUR IDEA YOURSELF amp YOUR INTENTIONS
ldquoWhen yoursquore conversing with coworkers customers or investors the richness and meaning of your story is what people really buy Everybody thinks itrsquos the return on investment that yoursquore sellingbut itrsquos really the story about ROI that an investor takes awayrdquo
TOM DUREL FORMER CIOSVP BLUE CROSS BLUE SHIELD FORMER CEO OCEANIA
STORIESENGAGE INVOLVE CREATE ACTION
ldquoA good story well told makes you realise you were yearning for something you had no name for something you didnrsquot even know you wantedrdquo
FS MICHAELS
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
BRAINIS A SCRIPT-WRITING MACHINE
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ldquoYour idea is not the investorrsquos biggest concernrdquoTECHSTARS LESSONS TO ACCELERATE YOUR START-UP
RISKMARKET PRODUCTPEOPLE
ldquoInvestors back the jockey not the horserdquoPROVERB
PITCHMARKET BIG amp READY PRODUCT RIGHT amp DEFENDABLEPEOPLE CAPABLE amp INTENTIONAL
ldquoPower is the capacity to translate intention into reality and sustain itrdquoWARREN BENNIS
MINUTESTO SELL YOUR IDEA YOURSELF amp YOUR INTENTIONS
ldquoWhen yoursquore conversing with coworkers customers or investors the richness and meaning of your story is what people really buy Everybody thinks itrsquos the return on investment that yoursquore sellingbut itrsquos really the story about ROI that an investor takes awayrdquo
TOM DUREL FORMER CIOSVP BLUE CROSS BLUE SHIELD FORMER CEO OCEANIA
STORIESENGAGE INVOLVE CREATE ACTION
ldquoA good story well told makes you realise you were yearning for something you had no name for something you didnrsquot even know you wantedrdquo
FS MICHAELS
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
BRAINIS A SCRIPT-WRITING MACHINE
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
RISKMARKET PRODUCTPEOPLE
ldquoInvestors back the jockey not the horserdquoPROVERB
PITCHMARKET BIG amp READY PRODUCT RIGHT amp DEFENDABLEPEOPLE CAPABLE amp INTENTIONAL
ldquoPower is the capacity to translate intention into reality and sustain itrdquoWARREN BENNIS
MINUTESTO SELL YOUR IDEA YOURSELF amp YOUR INTENTIONS
ldquoWhen yoursquore conversing with coworkers customers or investors the richness and meaning of your story is what people really buy Everybody thinks itrsquos the return on investment that yoursquore sellingbut itrsquos really the story about ROI that an investor takes awayrdquo
TOM DUREL FORMER CIOSVP BLUE CROSS BLUE SHIELD FORMER CEO OCEANIA
STORIESENGAGE INVOLVE CREATE ACTION
ldquoA good story well told makes you realise you were yearning for something you had no name for something you didnrsquot even know you wantedrdquo
FS MICHAELS
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
BRAINIS A SCRIPT-WRITING MACHINE
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ldquoInvestors back the jockey not the horserdquoPROVERB
PITCHMARKET BIG amp READY PRODUCT RIGHT amp DEFENDABLEPEOPLE CAPABLE amp INTENTIONAL
ldquoPower is the capacity to translate intention into reality and sustain itrdquoWARREN BENNIS
MINUTESTO SELL YOUR IDEA YOURSELF amp YOUR INTENTIONS
ldquoWhen yoursquore conversing with coworkers customers or investors the richness and meaning of your story is what people really buy Everybody thinks itrsquos the return on investment that yoursquore sellingbut itrsquos really the story about ROI that an investor takes awayrdquo
TOM DUREL FORMER CIOSVP BLUE CROSS BLUE SHIELD FORMER CEO OCEANIA
STORIESENGAGE INVOLVE CREATE ACTION
ldquoA good story well told makes you realise you were yearning for something you had no name for something you didnrsquot even know you wantedrdquo
FS MICHAELS
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
BRAINIS A SCRIPT-WRITING MACHINE
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
PITCHMARKET BIG amp READY PRODUCT RIGHT amp DEFENDABLEPEOPLE CAPABLE amp INTENTIONAL
ldquoPower is the capacity to translate intention into reality and sustain itrdquoWARREN BENNIS
MINUTESTO SELL YOUR IDEA YOURSELF amp YOUR INTENTIONS
ldquoWhen yoursquore conversing with coworkers customers or investors the richness and meaning of your story is what people really buy Everybody thinks itrsquos the return on investment that yoursquore sellingbut itrsquos really the story about ROI that an investor takes awayrdquo
TOM DUREL FORMER CIOSVP BLUE CROSS BLUE SHIELD FORMER CEO OCEANIA
STORIESENGAGE INVOLVE CREATE ACTION
ldquoA good story well told makes you realise you were yearning for something you had no name for something you didnrsquot even know you wantedrdquo
FS MICHAELS
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
BRAINIS A SCRIPT-WRITING MACHINE
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ldquoPower is the capacity to translate intention into reality and sustain itrdquoWARREN BENNIS
MINUTESTO SELL YOUR IDEA YOURSELF amp YOUR INTENTIONS
ldquoWhen yoursquore conversing with coworkers customers or investors the richness and meaning of your story is what people really buy Everybody thinks itrsquos the return on investment that yoursquore sellingbut itrsquos really the story about ROI that an investor takes awayrdquo
TOM DUREL FORMER CIOSVP BLUE CROSS BLUE SHIELD FORMER CEO OCEANIA
STORIESENGAGE INVOLVE CREATE ACTION
ldquoA good story well told makes you realise you were yearning for something you had no name for something you didnrsquot even know you wantedrdquo
FS MICHAELS
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
BRAINIS A SCRIPT-WRITING MACHINE
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
MINUTESTO SELL YOUR IDEA YOURSELF amp YOUR INTENTIONS
ldquoWhen yoursquore conversing with coworkers customers or investors the richness and meaning of your story is what people really buy Everybody thinks itrsquos the return on investment that yoursquore sellingbut itrsquos really the story about ROI that an investor takes awayrdquo
TOM DUREL FORMER CIOSVP BLUE CROSS BLUE SHIELD FORMER CEO OCEANIA
STORIESENGAGE INVOLVE CREATE ACTION
ldquoA good story well told makes you realise you were yearning for something you had no name for something you didnrsquot even know you wantedrdquo
FS MICHAELS
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
BRAINIS A SCRIPT-WRITING MACHINE
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ldquoWhen yoursquore conversing with coworkers customers or investors the richness and meaning of your story is what people really buy Everybody thinks itrsquos the return on investment that yoursquore sellingbut itrsquos really the story about ROI that an investor takes awayrdquo
TOM DUREL FORMER CIOSVP BLUE CROSS BLUE SHIELD FORMER CEO OCEANIA
STORIESENGAGE INVOLVE CREATE ACTION
ldquoA good story well told makes you realise you were yearning for something you had no name for something you didnrsquot even know you wantedrdquo
FS MICHAELS
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
BRAINIS A SCRIPT-WRITING MACHINE
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
STORIESENGAGE INVOLVE CREATE ACTION
ldquoA good story well told makes you realise you were yearning for something you had no name for something you didnrsquot even know you wantedrdquo
FS MICHAELS
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
BRAINIS A SCRIPT-WRITING MACHINE
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ldquoA good story well told makes you realise you were yearning for something you had no name for something you didnrsquot even know you wantedrdquo
FS MICHAELS
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
BRAINIS A SCRIPT-WRITING MACHINE
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
BRAINIS A SCRIPT-WRITING MACHINE
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
BRAINIS A SCRIPT-WRITING MACHINE
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
70OF WHAT WE LEARN IS THROUGH STORIES
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ldquoYou canrsquot order commitment You canrsquot bribe people into passion And you canrsquot force a vision rdquo
FUTURE NAVIGATORS
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
STORIESDEFINE OUR SOCIETY AND OUR WORLD
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
STORIESENGAGE PEOPLE AND ENCOURAGE THEM TO CHANGE
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ldquoIt is easy to forget how mysterious and mighty stories are They do their work in silence invisibility They work with all the internal materials of the mind and self They become part of you while changing you they are altering your worldrdquo
BEN OKRI
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
CHANGETHE WORLD THE MARKETFIRST YOU MUST CHANGE THE STORY
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ldquoI must create a system or be enslavd by another mansrdquo
WILLIAM BLAKE
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
WHAT IS THE STORY OF THE EXISTING MARKET
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
BALANCEOLD STORY WITH A NEW ONE
RESONATE AND TAKE HIGHER
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ldquoStories create the emotional context people need to locate themselves in a larger experiencerdquo
SCOTT BEDBURY
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
CONTEXTCREATING NEW ONES
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ldquoLeadership exists when people are no longer victims of circumstances but participate in creating new circumstances Ultimately leadership is about creating new realitiesrdquo
PETER SENGE MIT
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
POSSIBLEADJACENT
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ldquoIt turns out stories are a - if not the - leadership answerrdquo
TOM PETERS
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
WHAT IS THE STORY OF THE NEW MARKET
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
STORY-TELLINGTHE ART amp SCIENCE OF POSSIBILITY
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
STORYPROBLEMSTRUGGLE(RE)SOLUTION
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
TURN THE FOLLOWING INTO A STORY
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
STARTFINISH
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
WIIFMDESIRED RESPONSE
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
WIIFYDESIRED BENEFIT
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
RHETORICARISTOTLE
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ETHOSTRUST VALUES amp CRED
LOGOSLOGIC amp
COHERENCE
PATHOSEMOTIONS INCLUSION
IMAGINATION
ENGAGEMENT
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
BQETHOS - WHAT MAKES ME CREDIBLE HOW CAN I MODEL THAT IN SPEECH amp DEEDPATHOS - HOW DO THEY FEEL AND WHAT CAN I DO TO RESONATE EXCITELOGOS - WHAT DO THEY NEED TO HEAR TO JUSTIFY CHOICES
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
EMOTIONBEFORE REASON
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
JOIN DOTSHOW
ORDER IS IMPORTANT
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
WHAT ORDER SHOULD IT BE IN
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
Breakthrough Impact
More certainty
order
More creativity disorder
Major Need
Problem
CONTEXT
CONVENTIONS
CONNECTION
CONSCIOUSNESS SHIFT
CONCEPT
CONVICTION
CONCRETE IMPACT
STORY ENGINE
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE
WHERE IS THE PAIN
WHY LISTEN TO YOU ABOUT IT
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
CONTEXTHOW THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
CONSCIOUSNESSSHIFT
THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
CONCEPTTHE IDEA THE SOLUTION
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ldquoEntrepreneurs who are committed to a mission beyond profits are more likely to succeedrdquoTARANG SHAH VENTURE CAPITALISTS AT WORK
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR US CONSUMERS THE WORLD
WHAT IS THE NEW BEHAVIOUR
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
IMPACTPROFITPEOPLEPLANET PLAY
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
CALLTO ACTION
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
USE THE WECREATE STORY ENGINE
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
INEVITABLESTORY WILL HAPPEN WITH OR WITHOUT YOU
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
MOMENTUMTHE SENSE THAT YOUR STORY HAS BEGUN
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ldquoIf yoursquore going to have a story have a big story or none at allrdquo
JOSEPH CAMPBELL
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
ldquoThose who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquo
SALMAN RUSHDIE
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
CONNECTWECREATECC (SWITCHED ON PEOPLE amp PROJECTS)NICKJANKELCOM (LIFE SWITCHED ON)ULTIMATETRIPTV (SWITCHED ON TRAVEL)
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