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Canadian Partnership for Consumer Food Safety Education
Social Footprint Journey October 22, 2014
Brenda Watson, Executive Director
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Social Media Multi-Channel Approach
• We recommend building a footprint across multiple social channels so that we can reach a greater number consumers
• While there are many social channels, we will focus on two to begin with, Twitter and Facebook
• Each channel provides a unique way of engaging
• Social media tools will make sharing content across multiple social channels very efficient
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Actions Taken
• board training – webinar June 2014
• ongoing training with Exec. Director over the next 3 months
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Partnership “New” Social Footprint
http://facebook.com/BeF
oodSafeCA
http://twitter.com/BeFood
SafeCA YouTube Next
Phase
Google+ Next
Phase
http://befoodsafe.ca/new
s/blog
http://pinterest.com/BeFo
odSafeCA http://instagram.com/Be
FoodSafeCA
LinkedIn Next
Phase
BeFoodSafe.ca
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What is it?
• A popular free social networking website that allows registered users to create profiles, upload photos and videos, send messages and keep in touch with friends, family, and colleagues
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Old URL
https://www.facebook.com/pages/Canadian-Partnership-for-Consumer-Food-Safety-Education/347282142037165
Created: November 29, 2012
New URL
http://www.facebook.com/BeFoodSafeCA
Created: June 2, 2014
METRICS
Total Page Likes:
People Talking About This:
Total Page Engagement:
Viral Reach:
Total Page Reach:
Total Shares:
Total Post Clicks:
Total Impressions (per post):
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New creative treatment for facebook page
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What is it?
An online social networking and microblogging service that enables users to send and read short 140-character text messages, also known as “tweets”
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Old URL
https://twitter.com/canfightbac
Created: November 29, 2012
New URL
http://www.twitter.com/BeFoodSafeCA
Created: June 2, 2014
METRICS
Number of Tweets:
No. of Photos/Videos:
No. of Followers:
No. Following:
No. of Favourites:
No. of Lists:
No. of Messages Received:
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New creative treatment for twitter account
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YouTube
What is it?
• A video-sharing website where registered users can upload, view, and share videos
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YouTube
Old URL
https://www.youtube.com/user/CPCFSE2010/
Created: November 29, 2012
Old URL
https://www.youtube.com/channel/UCG_dVkOQe_GurCFobjW_qnA
Created: N/A
Insert URL –Next Phase of Social Plan
Created:
METRICS No. of Videos:
No. of Video Views:
No. of Subscribers:
Average View Duration:
Estimated Minutes Watched:
No. of Likes:
No. of Dislikes:
No. of Comments:
No. of Shares:
No. of Favourites Added:
No. of Favourites Removed:
No. of Subscribers Gained:
No of Subscribers Lost:
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Google+
What is it?
• A social networking and identity service
• An authorship tool that associates web-content directly with its owner/author
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Google+
Insert URL –Next Phase of Social Plan
Created:
METRICS
No. of Total Views:
No. of Followers:
No. In Their Circles:
No. of plus1s:
No. of Post Views:
No. of Clicks:
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Blog
What is it? • A discussion or informational site
consisting of posts typically displayed in reverse chronological order
• A corporate tool for communicating with customers or employees to share knowledge and expertise
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Blog
http://befoodsafe.ca/news/blog/
METRICS
No. of Posts:
No. of Comments:
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What is it?
• A pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies
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http://pinterest.com/BeFoodSafeCA
Created: June 2, 2014
METRICS
No. of Boards:
No. of Pins:
No. of Likes:
No. of Followers:
No. of Following:
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What is it?
• An online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services
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http://instagram.com/BeFoodSafeCA
Created: June 2, 2014
METRICS
No. of Posts:
No. of Followers:
No. Following:
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What is it?
• A business-oriented social networking service
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Insert URL – Next Phase of Social Plan
Created:
METRICS
No. of Clicks:
No. of Impressions:
Click Through Rate:
Engagement:
No. of Followers:
No. of Employees:
No. of Comments:
No. of Likes:
No. of Shares:
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Appendix: New Social URLs
NETWORK URL ACTION ITEM
Facebook http://www.facebook.com/befoodsafeca Login to facebook and “like”
Twitter http://twitter.com/befoodsafeca Login to twitter and “follow”
Youtube Next Phase of Social Plan Login to Youtube and “subscribe”
Google+ Next Phase of Social Plan Login to Google+ and “Add to Circles”
Blog http://befoodsafe.ca/blog/ Subscribe to RSS feed
Pinterest http://pinterest.com/befoodsafeca Login to Pinterest and “follow”
Instagram http://instagram.com/befoodsafeca Login to Instagram and “follow”
Linkedin Next Phase of Social Plan Login to Linkedin and “follow”
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