syllabi.mba exec
TRANSCRIPT
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PANJAB UNIVERSITY, CHANDIGARH
MASTER OF BUSINESS ADMINISTRATION (EXECUTIVE) - 2010-2011
Note . 1. Examination in each subject will be of 3 hours duration except Strategic
Management (532).
2. The duration of Strategic Management (532) will be 4hours.
3. Maximum marks for external/written examination is 50 marks Internal
Assessment is 50 marks.
Instructions to the Paper Setters : (Expert for MBA 532: Strategic Management)
IF THERE ARE TWO UNITS : Set 10 questions in all. Five questions from each unit. The
students are required to answer five questions in all selecting at least 2 questions from each unit.
IF THERE ARE THREE UNITS : Set 10 questions in all. Three or four questions from eachunit. The students are required to answer five questions in all selecting at least one question and
not more than two from each unit.
IF THERE ARE FOUR UNITS : Set 10 questions in all. Two or Three questions from each unit.
The students are required to answer five questions in all selecting at least one question from each
unit.
IF THERE ARE FOUR UNITS : Set 10 questions in all. Two questions from each unit. The
students are required to attempt five questions in all selecting from each unit.
N.B. Use of non-programmable calculators by the students in the Examination Hall is allowed.
The Calculators will not be provided by the University.
SCHEME OF EXAMINATION
FIRST SEMESTER
M.b.e. 501 Management for Organizations 100
M.b.e. 502 Organisation Behaviour 100
M.b.e. 503 Economics & Quantitative Methods 100
M.b.e. 504 Seminar on Executive Communication 50
Total 350
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SECOND SEMESTER
M.b.e. 505 Accounting for Decision Making 100
M.b.e. 506 Corporate Macro Environment 100
M.b.e. 507 Operations and Materials Management 100
M.b.e. 508 Seminar on Business Research Methodology 50
M.b.e. 509 Viva Voce 100
Total 450
THIRD SEMESTER
M.b.e. 510 Human Resource Management and Industrial Relations 100
M.b.e. 511 Marketing Management 100
M.b.e. 512 Financial Management 100
M.b.e. 513 Workshop on Computer Data Processing 50
Total 350
FOURTH SEMESTER
ANY ONE GROUP EACH HAVING 3 PAPERS
Group A: MARKETING MANAGEMENT
M.b.e. 514 Advertising and Consumer Behaviour 100
M.b.e. 515 Sales and Distribution Management 100
M.b.e. 516 Marketing Research and Product Management 100
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Group B : HUMAN RESOURCE MANAGEMENT
M.b.e. 517 Organisation Development 100
M.b.e. 518 Labour Legislation 100
M.b.e. 519 Negotiating Skills & Participative Decision Making 100
Group C : FINANCIAL MANAGEMENT
M.b.e. 520 Financial Engineering 100
M.b.e. 521 Management Control System 100
M.b.e. 522 Strategic Financial Management 100
Group D : PRODUCTION AND TECHNOLOGY MANAGEMENT
M.b.e. 523 Total Quality Management 100
M.b.e. 524 Technology Management 100
M.b.e. 525 Advanced Production Management 100
FIFTH SEMESTER
ANY THREE OF THE FOLLOWING
M.b.e. 526 Management Information Systems 100
M.b.e. 527 Small Business Management 100
M.b.e. 528 Management of Environment 100
M.b.e. 529 International Business 100
M.b.e. 530 Management of Rural Development 100
M.b.e. 531 Marketing of Services 100
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SIXTH SEMESTER
M.b.e. 532 Strategic Management 100
ANY TWO OF THE FOLLOWING
M.b.e. 533 a. Money & Capital Market
b. Project Management
c. Management of change
d. Logistics Management
e. International Marketing
f. Executive Compensation
g. E-Commerce
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Mbe. 501 : MANAGEMENT FOR ORGANIZATIONS
Objective : This course is to introduce the students with the history of organizations. The
foundations of the organization and its working.
Unit-I
Schools of management Thought Forerunners of Scientific Management the era of Scientific
Management ; The human behavior school. The Social system school; Decision theory school.
The Mathematical and quantitative school, The System School; The Contingency Theory of
Management; Contemporary Management thinkers; Contemporary organizational theories.
Unit-II
Organizations and the need for management (why study Organizations and Management.
Efficiency & Effectiveness). Management Process; Organizational Environment, Social
responsibility & Ethics; Planning; Nature and Process, Importance, Types of plans, start policies,
Objectives, Planning Premisses, Principles of Planning; Decision making; Making Planning
effective.
Unit-III
Organizing: Process of Organizing Principles, Organizational Design & Organizational
Structures. Types of Organizational Structures; Downsizing Distribution of Authority
Decentralization, Centralization and Making Organizations Effectives Communication-Process,
Barriers and Breakdown in Communications. Effective Communications.
Controlling : the system and process of controlling. Control Techniques, control of overall
performance; Ensuing Effective Controlling.
References
1. C. Herbert G. Hicks C. Ray Gullet : Organization theory and behaviour
2. Glaud S, George : The History of management thought
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3. R.N Singh : Management Thought and thinkers
4. Rue and Byns : Management theory and application.
5. D.S. Pugh (etd.) : Organization theory : Selected reading
6. David Silverman : The Theory of organizations
7. Richard H. Hall : Organizations Structure, Process and
Outcomes.
8. David Clutterback and Stuart Cranier : Makers of Management
9. Charles Handy : Understanding Organizations
10. Haczymesk, Andrez : Management Gurus
11. Koontz & Keirich : Essentials of Management
12. Koontz O’ Donnell & Weilrich : Management
13. Peter Drucken : Management in a time of great change
14. Stoner, Freeman & Gilbert : Management
Mbe. 502 : ORGANIZATIONAL BEHAVIOUR
Objective : This course aims to giving a birds eye view of development in organization
Behaviour.
Unit-I
Introduction to organizational behaviour.
Introduction to Individuals-(Causation of Human Behaviour, Personality, Perception, Attitudes,
Job Satisfaction).
Unit-II
Interpersonal Processes – (Interpersonal Communication, Listing, feedback counselling,
Transactional Analysis
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Unit-III
Group Processes-(Group and Intergroup Behaviour), Team Management, Leadership (Nature,
Style and approaches), Motivation and Morale. Issues of Power and Authority.
Unit-IV
Organizational Dynamics: Organizational Communication, Organizational Change, Conflict
Management, Organizational Health Development, Organizational Effectiveness.
References
1. Stephen. P. Roobins : Organizational Behavior
2. Kieth Davis : Human Behaviour at Work : TMH
3. Harsey and Blanchard : Management of Organizational Behaviour
4. UMA Sekaran : Organizational Behaviour : Text & Cases
TMH
5. Gregory Moor Lead, Ricky V. Griffin : Organizational Behaviour Managing People& Organizations
6. Norman R.F. Maiar : Psychology in Industry
7. Gary Desslar : Organizational Theory : Integrating
Structure and Behaviour
8. Hicks and Gullant : Organizations : Theory and Behaviour
9. Harry J. Hapner : Psychology Applied to life and work
10. Singh Varrior : Organizational Behaviour
11. Severy Dtzioni : A Contemporary Introduction to Social
Psychology
12. Amital Urwick : Modern Organizations
13. Metcalf & Utwic : Dynamic Administration
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14. Kost & Rosenwala : Organization & Management
15. Edqar St. Sehcin : Organizational Psychology
16. M.G. Rao, Vagprao & RS Narayana : Organizational Behaviour Text and cases.
17. R.E. Silverman : Essentials of Psychology
18. J.L. Rastogi : Organizational Behaviour
19. James Stoner & R. Edwrds Freeman : Management, PHI
Mbe. 503 : S AND QUANTITATIVE METHODS
Objective : Knowledge of Economics and quantities methods and ability to apply it in
specific business situations is essential for a professional manager concerned
with management. This course seeks to orient the students with tools of
economics : mathematics and statistics relevant for managerial decision making.
Unit-I
1. Model of the Market
2. Utility Theory and Definition of Demand carve, Demand function and Elasticities.
3. Production function. Cost function, Cost concepts, Economy and diseconomy of scale.
Unit-II
4. Theory of firm. Market structure Perfect competition, Monopoly, Oligopoly,
Monopolistic competition.
5. Pricing decision and policy
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Unit-III
MATHEMATICS
Variables and function - examples of functions in economics.
Simple Differentiation- Maxima and Minima and economics applications.
Simple Integration and economic applications.
Unit-IV
STATISTICS
Frequency distributions. Mean and standard deviation.
Introduction to Probability and Probability Distribution.
Random variables and their independence.
Binomial, Poisson and Normal distributions. Simple correlation and regression methods.
Normal, student’s s t, chi-square sign and run tests of significance.
Books Recommended
1. Mote Paul and Gupta : Managerial Economics
2. IIague : Managerial Economics
3. Rehman : Managerial Economics
4. Dwivedi D.M. : Managerial Economics
5. Baumol : Economics Theory & Operations Analysis
6.
A. Koutsoyiannis : Modern Mathematics for Management
7. M. Raghavan : Modern Mathematics for Management
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8. Dean Sascini & Gupta : Mathematics for Modern Management
9. Groxion, Cowden and Bolch : Practical Business Statistics
10. Richard I. Levin : Statistics for Management
Mbe. 504 : SEMINAR ON EXECUTIVE COMMUNICATION
Objective : The Objective of the course is to expose the students to basic Knowledge of
the concepts and tools as relevant for business decision making.
Unit-I
Executive Communication Perspective : Meaning, Importance, elements of the Communication
Model, Barriers to Communication.
Unit-II
Ethics in Business Communication, Ethics, Audit Communication in a Global Market place.Business Communication & Legal issues. Business Communication & Technology Contract.
Unit-III
The case Method : Introduction and Brief History Steps in Case Analysis, Case Presentation.
Unit-IV
Principles of Business Communication - Written : The Gunning Fog . The Reasoning Process.Principles of Business Communication Ora : Making speeches. Conducing meeting : Giving
Dictation
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Unit-V
Types and Techniques of Business Letters : Basic Qualities of Business letter. Opening
Paragraph, Closing Paragraph.
Mechanis of letter Writing : Specific Types of Letters, inquiries, Solicit and unsolicited Answersto Inquiry letters, favorable and unfavorable, order acknowledgment. Thank you letters, claims,
answer to claims, bad news letters, sales, letters.
Report Writing
References
Murphy, Hata A. Hildebrandt, Hertbet W, Thomas Jene P., Effective Business Communication.
Louto E. Brone, David L. Kurtz, Effective Business Communication.
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SEMESTER-II
Mbe. 505 : ACCOUNTING FOR DECISION MAKING
Objective : The objective of this course is to acquaint students with various concepts andhighlight the decision making focus of Management Accounting.
Unit-I
Basic Accounting, concepts and conventions underlying preparation of Financial Statements;
Accounting Equation; Accounting Process and Accounting policies; Revenues and cost,
matching and inventory valuation; Depreciation accounting; intangible assets accounting.
Unit-II
Understanding Published Annual Reports including Fund Flow statement, Analysis of Financial
statement. Accounting for price-level change & Human Resources. Social and Environmental
Accounting.
Unit-III
Basic cost concepts-cost drivers, How and why costs are classified.
Systems of cost determination. Cost Analysis for Decision-making:- Marketing and Production
decisions like Deletion or Addition of products, optimal use of limited resources, pricing, make
or buy, joint product costs etc.
Unit-IV
Cost analysis for control : Standard Costing; Variances : Materials Labour, overheads, sales and
profits, budgeting & control : Budget preparation including Master budget and Zero-Base-
Budgeting.
Unit-V
Contemporary issues in Management Accounting : Value-chain-analysis, Activity-Based-
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Costing, Quality Costing, Target and life cycle costing.
References
Horngren, System and ostration, “ Introduction to Management Accounting”- Prentice- Hall inIndia.
Bhattacharyya, Dearder, “Accounting for Management Text and Cases”- Vikas Publishing
House.
Mbe. 506 : CORPORATE MARCO ENVIRONMENT
Objective : One of the most important tasks of manager is to take decision, which in turn is
influenced by numerous factors, which are normally beyond the control of the
management. One such factor is the environment which surrounds the
organization. The success of business depends to a large extant not only in its
macro environment (surrounding)it but how management is able to understand
it and adjust its polices as per changing business environment. The main
objective of this course is to expose the future managers to such environmental
factors like Economics, Socio-cultural, Political legal, technological etc. Also
to understand how they effect the working of the an organization and above allto scan the environment and to determine how the decision or strategy should
work in the projected environment.
Unit-I
Theoretical Framework of Business Environment
Concept, significance and nature of corporate, Environment, Critical elements of various broad
environment factors, changing dimensions of Corporate Environment.
Emergence of new business houses in India (TIL. HERO, OSWAL etc.)
Technique of Environmental scanning.
Environmental scanning of some industries
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Unit-II
Economic Environment of Business
The Critical elements of Economic Environment.
The philosophy of growth in India. Evaluation of economic thinking in IndiaFiscal policy and Indian business.
Monetary policy an instrument of growth
Union Budget as a tool of effective control & environment and evaluation of last few budgets.
Public Sectors as an environment : its critical appraisal and privatization debate.
Development of banks and their relevance in India business
Economics Reforms, liberalization and structural adjustment programmes.
Unit-III
Political Lega ; Environment of Business
The Critical elements of Political Environment Constitution provisions affecting Business in
India : The Preamble, Directive principles of State Policy and Fundamental Rights.
Economic ideology of major political parties
Subsidies, projection and institutional support to corporate section sector
The economic roles of the Government
Growth and control of Corporate sector in India.
Political dimension of doing Business in India
Changing dimension of legal environment in India
METP, FERA and Licensing policies, Consumer Protection Act.
Unit-IV
International and Technological Environment
Multinational Corporation, foreign collaboration and Indian business
Non Resident India and Corporate Sector
World Bank, IMF, Policies & India.
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Trade barriers and WTO Formation and Indian Business
Foreign trade policies & impact of devaluation of Rupee
The Technological environment in India
Policy for Research and Development
Technology and economic development
Appropriate technology and problems of technology transter.
Problems associated with sophisticated technologies in a Labour
Surplus Economy
Unit-V
The Critical elements of socio-cultural environment
Social Institution and System, Social Values and attitudes
Social groups, Middle class, Share-holder movement
Dualism in Indian Society and problems of uneven income distribution in India
References
1. Steiner : Management Policy and Strategy Marwell,
Ch.2.
2. Glueek, Tauch : Business policy and Strategic management
McGraw Hill, Ch.3.
3. M.R. Dixit : Environmental Factors relevant for
Strategy formulation Indian management
Jan., 1987.
4. Sharad S. MarathaBimal Talan : Regulation and development Seye Pub.
Ch.1-7
5. Bimal Talan : The Indian Economy-Ch.1, 2, 3, 7.
6. I.J. Ahluwalia : Industrial Growth in India, Oxford
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7. V.S. Ramaswamy and Rama Kumar : Strategic Planning for corporate success.
8. Dr. S. Charkravarty : Development Planning Oxford University
9.
K. Aswathapa : Legal Environment of Business HimalyaPub.
10. N.K. Sengupta : Government and Business in India
11. V.K. Puri & S.K. Misra : Indian Economic Ch. 3, 4, 5, 8.
12. M. Adhikary : Economic Environment of Business
13. Govt. of India : Economic Survey Various issue
14. John, Martinunon : Transactional Corporations in a Developingcountry.
Mbe. 507 : OPERATIONS AND MATERIALS MANAGEMENT
Objective : The objective of the courses is to acquaint the students with the application of
operation & material management to business and Industry and help them tograsp the significance to analytical approach to decision making.
Unit-I
Scope Functions of operations management, Plant, location and Facility, Layout, Forecasting of
Demand Delphi Methods.
Unit-II
Production Planning, Aggregate Planning, Scheduling, PERT/CPM, SEQUENCING OF JOBS,
Statistical Quality Control techniques.
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Unit-III
Workstudy, Work measurement, Job Design, Time and Motion Studies.
Elementary concept of Business Process Reengineering and Maintenance Management
Unit-IV
Materials and Logistics Management; Functions, Scope, Importance of materials management;
Inventory Types, Classification fixed
Mantity & Fixed Period Systems. Material Requirement Planning System.
Unit-V
Purchasing Procedure, Source and Price determination. Value Engineering/Analysis, Enterprise
Resource Planning, Supply Chain Management.
References
1. Burt E.S : Modern Production Management
2. Mor : Operations Management
3. Schodar R.G : Operations Management
4. Amm D.S. : Material Management
5. Dutta, A.K. : Materials Management
6. Gopalkrishana : Purchasing Management
7. Gopalkrishana : Materials Management
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Mbe. 508 : SEMINAR ON BUSINESS RESEARCH METHODOLOGY
Objective : The objective of the courses is to expose the students to the business research
producers and apprise them this the basis laid on business methodology. The
grater stress should be laid on business problems pertaining to marketingfinance, production & personnel areas.
Unit-I
− Research Methodology : An Introduction.
− Defining the Research Problem
− Research Design
− General phases and principles of Research Procedure
Unit-II
− Formulating hypotheses
− Literature review (use of Library)
− Methods of Data Collection
− Assigning Questionnaires and Schedules
Unit-III
− The Interview
− Review of sampling methods
− Measurement and Sealing Techniques
Unit-IV
− Analysis of Research Data
− Use of parametric & non-parametric test
− Analysis of co-variance
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Unit-V
− Preparation of Report
− Interpretation of Data
− The Computer : its role in Research
References
1. C. R. Kothari : Research Methodology
2. Goode & Att : Methods in Social Research
3. Doolsy, David : Social Research Methodology
4. Dievendra Thakur : Research Methodology in Social Sciences
5. K.V. Rao : Research Methodology in commerce &Management
M.B.A Executive Third Semester
Mbe. 510 : HUMAN RESOURCE MANAGEMENT & INDUSTRIAL RELATIONS
Objective : The course aims at familiarizing the participants with the human resource
management & Industrial relations with respect to India.
Unit-I
Nature and Scope of HRM : Meaning, Definition, Scope of HRM, Objectives and functions of
HRM.
Role and qualities of HRM Mangers, HRM Policies and Principles of H.R.M. Model.
Evolution of HRM, Organization of HRM Department Environment of HRM. Role of
Government and other external and internal forces, which effect HRM, functions.
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Human Resource Planning and Development of Human Resource Information Systems (HRIS),
Job analysis, Job Description & Job specification.
Human Resource (Procurement): Recruitment Process and its effectiveness, Selection Process &
its effectiveness, Orientation & Placement, Human Resource Training & Development & its
effectiveness.
Unit-II
Human Resource Potential appraisal System, performance Appraisal (meaning and definition,
Appraisal Process, Past Oriented methods, new approaches like 360 degree, Assessment Centre,
MBO)
Compensation Management: (Job evaluation, Employee Remuneration Incentive payments).
(Individual as well as group incentive plans), Employee Benefits and Executive Remuneration)
Employee Welfare
Safety & Health
Internal Mobility (Promotion, Transfer)
Work Redesigning (Job enlargement, Job evaluation, Job relation)
Quality of work like
Separation
New Challenges in front of HRM
Unit-III
Industrial Relation theories, Industrial conflict : Nature, form, cause and effects, labour Policy
and Labour legislation
Changing role of state industrial relations, industrial relations in the international context.
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Unit-IV
Trade Union : Nature, Organisation and Policy. Employees “Association Machinery for
prevention and settlement of Disputes. Collective bargaining and worker” participation.Management of discipline and disciplinary Proceedings, Grievance handing.
Reference
1. Gary Dessler : Human Resource Management
2. Eugene Mackenna & M.C. Beech : Essence of Human Resource Management
3. Paul Pigors and Charles A Myers : Personnel Administration
4. Dale Yoder : Personnel Management and IndustrialRelations
5. N.N. Chatterjee : Management of Personnel in IndiaEnterprises
6. K.Aswathapa : Human Resource and Personnel
Management
7. K.K. Ahuja : Industrial Relations : Theory and Practice
8. Arun Monappa : Industrial Relations
9. John T. Dunlop : Industrial Relations System
10. P.P Arya and B.B. Tandon : Human Resource Development 3rd ed.
1998
11. S.D. Tripathi & P.P. Arya : Trade Union Management Relations India
12. P.P. Arya : Trade Union in India : Growth andrecognition
13. R.S. Dwivedi : Managing Human Resources :PersonesManagement in Indian Context
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Mbe. 511 : MARKETING MANAGEMENT
Objective : The objective of this course is to help the participants to understand the
conceptual framework of marketing management. It also intends to expose the
participations to the various decisions the marketing managers in India are
required to take under various environmental conditions.
Topics :
Unit-I
Marketing tasks and Philosophies ; marketing, system and marketing environment; the consumer
markets and buyer behavior ; Strategic Marketing Process : Industrial Markets; Market
Segmentation Market measurement and forecasting. Marketing of Services. Concept of
relationships marketing, Multi level marketing.
Unit-II
Decision relating to product policy including branding and packing; price policies and strategy
channel decisions; Management of Physical distribution.
Unit-III
Promotional decision including management personal selling management of advertising and
sales promotions ; planning and organization marketing; Marketing Control ; International
Marketing Tasks.
Book Recommended
1. Cundiff, Still & Govoni : Fundamentals of Modern Marketing
2. Philip Kotler : Marketing Management : Analysis,
Planning & Control
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3. Hunt, Shelby : Modern Marketing Theory
4. Stanton : Fundamentals of Marketing
5. Philip Kotler : Principles of Marketing
6. Robert Buzell : Marketing Management
7. Taull, S. Kahle L.R. : Marketing Management
8. Kelley & Lazer : Managerial Marketing : Perspectives andView Point.
9. S.J. Mearthy : Basic Marketing – A Managerial Approach
10. Subhash C. Mehta : Indian Consumers
11. Dholakia, Khurana : Marketing Management, cases & Concepts
12. S. Neelamegham : Marketing Management and the Indian
Economy.
M.B.A. (EXECUTIVE) 3RD
SEMESTER
Mbe. 512 : FINANCIAL MANAGEMENT
Objective : 1. Establish a framework for corporate financial decisions.
2. Understand major decisions, objective function of the firm and major
tools available to face the decision making process to achieve objective
function of firm.
COURSE CONTENTS
Unit-I
Corporate Finance Function – Concept, scope, objective and its relationship with other
functional areas.
Understanding Financial Statements – Ratio analysis, Cash Flow Statement, EVA.
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Financial and Profit Planning – Proforma income statement and balance sheet and cash flow
forecasting.
Present Value – Time value of money as basis of financial decision making, mathematics of
finance.
Risk and return – Concept of risk, relationship between expected portfolio return and risk,
models for risk and return – Capital Market Line, CAPM.
Unit-II
Investment Decision Making – Estimating fee cash flows, cost of capital, decisions rules,
budgeting rules to projects when facing capital rationing constraints.
Project choice under risk and uncertainty – Sensitivity and scenario analysis, discounted
break-even analysis, decision tree, Monte-Carlo Simulation and project choice in a CAPM
framework
Organising and Following up on Investment Analysis – Major determinants of project
success, common errors in investment analysis and framework of following up on investment
analysis
Unit-III
Capital Structural Planning – Operating and financial leverage; capital structure theories and
values of firm; capital structure planning and policy; cost of capital.
Dividend Policy – Dividend theories, determinants of dividend policy, share buyback, retention
of profits.
Unit-IV
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Working Capital Estimation of Management – Operating cycle concept, managing cash and
cash equivalents, managing inventory, managing accounts receivables, managing payable.
Working Capital Financing-Trade credit, bank finance, commercial paper, factoring, money
market instruments.
Unit-V
Valuation of M & A Projects – Economics of M & A methods of valuation – NAV, PECV,
MPS, EPS, break-up value and free cash flows.
Innovative Financial Instruments – Hybrid securities namely convertible and non-convertible
debentures, deep discount bounds warrants.
Capital market Efficiency and Indian Capital Markets
Recommended Readings :
1. Brealey, R.A. and Myers, S.C(2003) : Principles of Corporate Finance, Tata
McGraw Hill, 7th
edition.
2. Chandra, Prasnna (2005) Financial Management, Tata McGraw
Hill, 6th
edition.
3. Gitman, L.J. (2004) Corporate Finance, Pearson Education,
10th
edition.
4. Vanhorne (2004) Financial Management, Pearson
Education, 12th
edition.
5. Pandey, I.M. (2005) Financial Management, Vikas publishing
House, 9th
Edition.
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Mbe. 513 : WORKSHOP ON COMPUTER DATA PROCESSING
Objective : The course seeks to prove an understanding of the working of the computer
systems. It aim is to developing skills in handling information technology and
use it as a strategic resource.
Unit-I
Introduction to Electronic Data processing
Computer Systems : Hardware and Software
Fundamentals of Operating Environments.
Information Attributes, Information Economics
Role of Computers in Managerial Decision Making
Unit-II
Office Automation
Business DATA Processing including File Organisation, Batch and Job Processing.
Utilities, Data Base Management
Artificial Intelligence
Flow Charts and Data Flow Diagrams
Unit-III
End User computing using MS-Office package
Word Processing including mail merge, transfer, editing
Spreadsheet Design, Graphics, Macros
Data Base Management Concepts
Unit-IV
Networking Concepts
Netware Basic, Tools and Services on Internet, Browsing, the Net Gophe
File Systems, Netware Menus
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Electronic Mail
Fundamentals of Website Design
Unit-V
Data Communication
Client/Server Technology
Interactive Computer Graphics
Computer Viruses
References
1. Raja Raman : Fundamentals of Computers
2. Hunt and Shelley : Computers and Commonsense
3. MS-Office 97 : Training Manual
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FORTH SEMESTER
Group : A
Mbe. 514: ADVERTISING AND CONSUMER BEHAVIOUR
Objective : The objective of this course is to help students understanding the various
factors effecting consumer behaviour and to understand the process of consumer buying. Based on the understanding of Consumer behaviour, the
students are expected to design the advertising, strategy. The course also aims
at high-lighting the advertising Scenario in India.
Unit-I
ADVERTISING
Advertising : As an element in marketing mix, its role and importance.
Importance, Advertising as a means of communication, feeling response to advertising. Setting
advertising objectives and contribution of DAGMAR to setting objectives.
Unit-II
Preparing advertising plan, developing, U.S.A. and Preparation of strategic document.
Developing message, writing copy, advertising appeals and protesting and post-testing copy.
Media decisions, Media Strategy and scheduling decisions. Planning and managing advertising
campaigns. Different types of advertising, consumer of product advertising, public relation
advertising. Industrial advertising, outdoor advertising, transport advertising like Railways and
Bus, panels advertising budget and relevant decisions. Advertising agencies, their role and
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importance Management problems of agencies. Client-agency relations. Advertising in India,
problem and prospects.
Unit-III
CONSUMER BEHAVIOUR
Understanding of the consumer behaviour decision making process, high involvement and low
involvement decision process. Social and Culture Environment, economic demographics, cross
cultural and sub-cultural influences, social stratification, Reference and family reference, life
style research and marketing strategy.
Psychological foundations : Learning and behaviour modification information processing. High
involvement decision process, problem recognition, search process, non-marketer dominated
information sources, Diffusion of innovation, Alternative evaluation process, changing beliefs
and attitudes, choice and outcome and purchasing behaviour and retail strategy, Brand loyalty,
repeat purchase behaviour.
Unit-IV
Models of consumer decision making Viz, Nicosia model, Howard Sheth Model
Engel Kollet Blackweell model, Seths family decision making model, Bettman information
processing model of consumer choice
Intermediate markets and their behaviour
Books Recommended
1. Aaker, Myers : Advertising Management
2. Wright, Warner, Winter and
Zeigier
: Advertising
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3. James S. Norris : Advertising
4. Long G. Schiffman & Kanuk
LL
: Consumer Behaviour 3rd Edition Pretice Hall,
New Delhi
5.
Engell and Blackwell : Consumer Behaviour 3
rd
Edition
6. Schiffman and Kanuk : Consumer Behaviour
7. Walters : Consumer Behaviour
8. Holleway, Mattelshaedit and
Venkatesan
: Consumer Behaviour
Mbe. 515 : SALES AND DISTRIBUTION MANAGEMENT
Objective : The objective of this course is to acquaint the students with the fundamentals
of sales management to business. The course also deals with the relationship
between sales function and distribution.
Unit-I
Sales Management Environment
Routing and Scheduling
Function and qualities of a sales Executive (Effective Sales Executive)
International sales Management
Sales function and its relationship with other marketing functions sales organization. The
external relationship of the Sales Department e.g. with distributors, Government and Public
salesmanship : Theoretical aspects of salesmanship, the process of selling
Sales forecasting methods. Sales Budget, Sales territories and quotes.
Unit-II
Sales force management : Recruitment, Selection, Training, Motivation and Compensation of the
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Unit-I
Production to the Marketing Research Process-Scope of Marketing
Research Procedure. Phase in Marketing
Research Procedure including Research Design
Selected Applications of Marketing Research
Project Research : Developing Product, Specifications and Attributes, Product Testing, Test
Marketing
Package Research
Advertising Research : Advertising Objectives and Product Appeals, Copy Testing, MediaResearch, Measuring effectiveness of advertising
Marker and sales Analysis Research : Markets Potential Analysis, Sales Analysis , Sales
Forecasting identifying. Market Segmentation, Consumer Panel Shop Auditing, Shop census.
Unit-II
Organising for product management, the product manager’s job planning and control systems for
product management
Product development – processes and challengers, commercializing innovative technology.
Project management and project manager in new product developing, product portfolio planning.
Marketing strategy in the following type of markets-rapidly growing value and satierated
Product recall, product relaunch
Use of the following in product management-differentiation, positioning, advertising, branding,
promotion, pricing and distribution.
Costumer satisfaction, marketing and the world wide web, legal restrictions in management.
References
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1. Agarwal, S. : Marketing Research
2. Boyd, Westfall and Stasch : Marketing Management
3. Churchill, G.A. : Marketing Research, Methodological Foundation
4. Crouch, S. : Marketing Research for Managers
5. Ferber, R. : Handbook of Marketing Research
6. Gren, Tull and Albauni : Research for Marketing Decision
7. Tull and Hawjkins : Marketing Research – Measurement and Method
8. Luch D.J. : Product Policy and Strategy
9. Majumdar, R. : Product Management in India
10. Wirid, Yoran R : Product Policy, Concepts, Methods and Strategy
Group : B
Mbe. 517: ORGANIZATION DEVELOPMENT
Objective : The course develops and analytical and Operational to planned system wise
organisational change. Organisations today are faced with the dilemma of how
to integrate the organisational objectives with the goals of the individual
working for it. To resolve this dilemma in our rapidly changing environment
and to ensure that competing or confliction groups move towards acollaborative way of work, several changes in the organization structure,
process and behaviour are necessary. This is sought to be achieved through a
planned management change effort broadly termed as organization
development.
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Unit-I
O.P. Concept, Nature, Meaning, Definition and Need Values, Assumptions and Beliefs of O.D.
foundations of O.D. Process of O.D. Planned mange.
Unit-II
Team Interventions, Intergroup and Third Party Peace Marking Interventions.
Unit-III
Comprehensive Interventions – Managerial Grid, Confrontation Meting, Survey Feedback.
Unit-IV
Structural Interventions –Work redesign Quality of work life, Quality Circles, Paralled, Learning
Structures. A brief introduction to T.Q. M. and Business Process Reengineering, M.B.O.O.D.
strategies at work.
Unit-V
Issues in consultant client relationship, Power, Politics and O.D. Conditions and Techniques for
successful O.D. efforts. Future Prospects.
References :
1. Organization Development : Richard Backhand
2. Organisation Development : Warren Bennis
3. O.D. and Change : Edgar and Huse
4. O.D. : French and Bell
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5. O.D. for Operating Managers : M.E. Mcgill
6. O.D. Theory, Practice and Research : French, Bell and Zawacki
7.
O.D. and Change : Meenakshi Malhotra
8. O.D. : Mergulies and Raia
9. O.D. : Warner Burke
10. O.D. and Change : T.G. Cummings and C.G. Worley
11. Managing Change : Philip Sadler
12. Reengineering the Corporation AManifesto for ‘Business
Revolution
: M. Hammer and J. Champy
13. Process Consultation : Edger Sachein
Journals
1. California Mgt. Review
2. Journal of Applied Behavioural Sciences
3. Harvard Business Review
4. Personnel
5. Hman Capital
6. H.R. Focus
Mbe. 518 : LABOUR LEGISLATION
Objective : The Objective of the courses is to enhence the participants understanding of
Indian Legal environment relating industrial relations. Emoluments and
welfare. Emphasis would be given to the provisions and case of Law of various
acts.
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Unit-I
Legal regulation of employment conditions in India. Law of Master and servant. The concept of
social justice. Guiding principles of industrial adjudication, Industrial Dispute Act, 1917.
Unit-II
Trade Union Act, 1926, Industrial Employment (Standing orders) Act, 1946. Contract Labour
(Regulation and Abolition) Act, 1970
Unit-III
Payment of Wages Act, 1936Minimum Wage Act, 1948
Payment of Bonus Act, 1965
Unit-IV
Factories Act, 1948
Mines Act, 1952
Banded Labour System (Abolition) Act, 1976Child Labour (Prohibition and Regulation) Act, 1986
Books Recommended :
1. O.P. MALHOTRA : The Law of Industrial Disputes
2. S.C. Srivastva : Industrial Relations and Labour Laws
3. S. N. Misra : Labour and Industrial Law
4. P.L. Malik : Industrial Law
5. H.K. Sanaray : Industrial and Labour Laws of India
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6. K.P. Chakravarti : Labour Management and Industrial Relation
7. G.M. Kothari : Labour Demands and their Adjudication.
Mbe. 519 : NEGOTIATING SKILLS & PARTICIPATIVE DECISION MAKING
Objective : The Objective of the courses will be to acquaint the participants with the
significance of enhancing negotiating skills in collective bargaining and
appraise them of participative decision making so that they could adjust the
conflicting interests and promotion of common interest of workers and
management. The course is with particular reference to India.
Unit-I
Definition of collective bargaining and related terms, approaches to collective bargaining, the
issue in bargaining, the process of negotiation. Experimental approaches to the study of
negotiation groups intergroup relation and bargaining behaviour. The process of bid and counter
bid. The analysis of states in real life of negotiation. Preparation for negotiation, procedure and
tactics. The nature of collective agreements. The bargaining and factors, forces and trends; The
break down of Collective bargaining. Collective in India, U.S.A., U.K., Japan and South Asian
Countries, Collective bargaining exercises.
Unit-II
Workers Participation in decision making. The philosophical basic; the concept, scope,
significance and pre-requisites, levels of participation, participation and productivity. Forms of
workers participation Workers suggestions scheme, joint consultation, quality, circles-co-
determination, self management and labour directors. Kibbuzim and Kolkhoz, Workers
participation in management in India problems and prospects.
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Book Recommended :
1. Harold, W. Davey : Contemporary Collective Bargaining
2. B.K. Tandon : Contemporary Bargaining and the Indian
Scene
3. Allan Flanders, Ed : Collective Bargaining
4. Neil Chamberlain and Kuhn : Collective Bargaining
5. John, T. Dunlop and Neil
N. Chanberlain etc.: Frontiers of Collective Bargaining
6. Paul Blunberg : Industrial Democracy
7. Eric Rhenman : Industrial Democracy and Industrial
Management
8. Thakur C.P. and Senti, K.C. : Industrial Democracy Some Issues and
Experience
9. M.V. Pylee : Work Participation in Management : Myth
and Reality
10. S. M. S. O. : Report of the Committee of Enquiry on
Industrial Democracy, 1977.
11. P. Derrick and J. F. Phipps Co-ownership, Co-operation and Control
Group : C
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Mbe. 520: FINANCIAL ENGINEERING
Objective : This course aims at enabling the students to understand and analysis financial
problems and developing their skills for the solution of these problems with the
help of innovative financial process, instruments and strategic.
Unit-I
Introduction of financial engineering, factors contributing to the growth of financial engineering,
Knowledge base and skills required for financial engineering.
Unit-II
Determinations of value of financial instruments and products. Time value of money, the
required rate of return. Absolute valuations versus relative valuation. Measuring Return andRisk. Portfolio Consideration and investment horizons. Speculation arbitrage and market
efficiency.
Unit-III
Physical tools of the financial manager, product development, futures, forwards, swaps and
options, Dept market innovations, Equity and Equity related instruments.
Unit-IV
Financial engineering processes and strategies, asset liability management, hedging and related
risk management techniques, corporate restricting, leveraged buyouts, tax driven deals,
takeovers, synthetic instruments.
Unit-V
Future directions in financial engineering. Effect of globalization and technology on financial
engineering, Legal aspects of innovative financial product.
References :
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1. Johon F. Marshall and Vipul K.
Bansal
: Financial Engineering, P.H. I.
2. P.G. Apte : International Financial Management
3. Terry J. Watsham, ThomsonBusiness Press
: Future and Options in Risk Management
4. Allan C. Shapiro : Multinational Financial Management
Mbe. 521 : MANAGEMENT CONTROL SYSTEM (M. C. S.)
Objective : To develop the abilities of the students to design and evaluate M. C. S.
Unit-I
Nature and scope of M. C. S. – Basic Concepts, Boundaries of Management Control.
Understanding Strategies – Goals, Concept of Strategy, Corporate level, Strategies, Business
Unit Strategies. Behaviour in Organisation- Goal congruence, Informal and Formal Control
System, Types of Organization. Functions of the Controller.
Unit-II
Management Control Structure – Responsibility Centers, Revenue Centers, Expense Centres,
Administrative and Support Centers, Research and Development Centers, Marketing Centers,
Profit Centers.
Transfer Pricing – Objectives, Methods, pricing corporate services, Administration of transfer
prices.
Measuring and Controlling Assents Employed – Structure of the analysis.
Measuring assets employed, EVA Vs ROL, Alternative Approaches.
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Unit-III
Strategic Planning – Nature Analysing proposed, New Programs, Analysing on going
Programme. The strategic planning process.
Budget Preparation - Nature, Other Budgets, Budget Preparation Process
Behavioural Aspects, Quantitative Techniques.
Unit-IV
Analyzing Financial Performance – Variance Analysis.
Performance Measurement – Information used in control system
Performance Measurement, The Techniques, Interactive Control
Management Compensation – Characteristics of Incentive Compensation Plans, Stock Option,
Phantom Shares, Performance Shares, Performance Criteria and Agency theory.
UNIT -V
Variation in management control – revolution in management control, emerging management,
system.
Implication on management Accounting, positioning of management
Accounting controls for differentiated strategies – corporate strategy, business unit strategy, too
management style.
Modern Control Methods – just – in – time (LIT), total quality management computer integrated
manufacturing, decision support systems.
Service Organizations and Financial Service Organizations and MCS Multinational Organisation
and MCS.
M.C. of Projects.
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References:
1. Usry and Hammer : Cost Accounting : Planning and Control
2. Morse and Roth : Cost Accounting : Processing, Evaluating and
Using Cost Data
3. Robert N. Antony : Management Control System
4. Horgrew and Dater : Cost Accounting – A Managerial Emphasis
5. Edwin H. Caplan : Management Accounting and Behaviour
Sciences.
STRATEGIC FINANCIAL MANAGEMENT
MBA (EXECUTIVE) 4TH SEMESTER (MBE 522)
Mbe. 522 : STRATEGIC FINANCIAL MANAGEMENT
Course Objective : The level of sophistication required from finance mangers has increased
significantly since the 1980s. finance mangers have come to understand
that they can contribute to the enhancement of firms value and reduction of
risk. Our understanding of financial markets has increased and a successful
finance manger must know how to listen to the markets and take advantage
of opportunities in the financial markets. Keeping these things in mind, this
course seeks to integrate corporate financial decisions, corporate strategy
and financial markets.
Unit-I
The theory of corporate finance : a historical overview, A mean-variance synthesis of corporate
finance, The effects of a firms investment and financing decisions on the welfare of its security
holder, Strategy and Financing policy, Financial Goals and Strategic Consequences
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Agency Costs and theory of the firm, Corporate Governance, Exit and the failure of internal
control systems.
Efficient Markets : Forms, Tests for return predictability, Event Studies and Tests for private
information.
Unit-II
The search for optional capital structure, Debt covenants and their Implications, Designing
Convertibles, Mandatory Convertibles, Warrants and their valuation, Determinates of corporate
Leverage and dividend Polices
Stock Buyback Decisions : Management motivations for share buyback and firm value.
Short Term Financing : Linear Programming Approach (Pogue and Bussard Approach) to Short
Term Financing.
Differences in financing of venture, firm, mature, companies in high growth stage, Deal
structuring and pricing, Firms in financing difficulty : information problems, conflicts of interest
and asset stripping, IPO’s and their under pricing.
Unit-III
Role of cost of capital in linking asset and liability sides of business, Consistent valuation and
cost of capital expressions with corporate and personnel taxes, Differences between discount rate
for all equity financed project and Adjusted Discount Rate.
Unit-IV
Valuation : Valuating Value, Value Based management, putting strategy into shareholder Value
Analysis, Free Cash Flows to the Firm, Free Cash Flows to Equity
APV as a tool for valuation Operations, Relatives Approach to Valuation, Capitalised Earnings
Method of Valuation, Valuation of Intangible Assets, Brands, Cyclical Firms, Firms in Distress
and Private Firms, Values Matrices.
Unit-V
Option Valuation : Risk Neutral, Replication and Bionomial and Black – Scholes approaches to
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option Valuation.
Project as Real Options, Strategy as a portfolio of real options, Identification and Valuation of
Real Options.
Mergers and Acquisitions, Value Creation through mergers and Acquisition, Accounting for
Mergers and Acquisitions, Leveraged Buyouts, Demergers and Revenue Mergers, Restructuring
and Divestitures, Hostile Takeovers, Defence against takeovers, Slump Sale, Legal Accounting
and Other Issues in M & A.
Texts :
Grinblatt, Mark and Sheridan Titman (2003). Financial Markets and Corporate Strategy, 2nd
edition, New Delhi, Tata McGraw- Hill.
Brealey, Richard A and Stewart C. Myers (2003) Principles of Corporate Finance, 7th Edition,
New Delhi, Tata McGraw- Hill.
Weston, J. Fred; Mark L. Mitchell; and J. Harold Mulherin (2004) Takeovers, Restructuring and
Corporate Governance, New Delhi, Pearson Education
Copeland, Koller and Murrin 2000(Measuring and Managing the value of Companies, 3rd
Edition, John Wiley & Sons.
Damodaran, Aswath (2000), Valuation, 2nd Edition, John Wiley & Sons.
GROUP : D
Mbe. 523: TOTAL QUALITY MANAGEMENT
Objectives : The paper aims at making students appreciate the impact of total quality and
imparting suffering knowledge of the techniques of quality management.
Unit-I
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Mbe. 524 : TECHNOLOGY MANAGEMENT
Objectives : The paper aims to making students appreciate the importance of total qualityand imparting sufficient knowledge of the techniques of quality management.
Unit-I
Introduction and definition of Technology, Role of Technology Management, Technology
Management in Indian, Life Cycle Transformation of Technology, Policy and Planning, Nature
of Change, Information Technology, Revolution, Micro effects.
Unit-II
Technology Forecast, Classification, Forecast Methods, Pitfalls in Technology Forecast,
Technology Strategies and Development. Technology Transfer Models, Dimensions, Package,
Routers of Transfers Pricing and Agreements and code of conduct of transfer.
Unit-III
Technology Absorption Concepts, Constraints, Efforts and Benefits, Technology Assessment,
Definition, Methodology, Organisation and Management, Concepts of Technology, Diffusion,
Importance. Activities, Strategy and Taking technology to Market.
Unit-IV
Post Independence Policies and Thrusts, R and D Expenditure, Infrastructures, Achievements of
Science and Technology (S&T), Technology Missions and Plan S&T Policy, Industrial Policy
Technology Support, Insentive, Modernization, National, International Agencies, Industry
Association Linkage.
Unit-V
Development Finance Institution, Venture Capital Financial Evolution of R & D Projects,
Technology Information, Content, Sources, Dimensions and Benefits, Technology, Technology
Strategies, Gaps, R&D, Organisation and its Role, Resource Management, Training and
Development of Human Recourses.
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References
1. Noori H, and Radford R.W. : Reading and Cases in the Management of
New Technologies (Engle Wood Cliffs N.J.
Prentice Hall, 1990)
2. Bowonder B and Miyake T. : Technological Forecasting, Methodologies
and Case Studies
3. Menon K.S. V. : Technological Transfer, Concepts,
Modalities and New Case Studies (Golden
Publishers, Delhi, 1991.)
4. Twiss, Brain and Mark : Managing Technology for Competion
Advantage Goodride 1989 (Pitman).
5. Johnson, Ron Phillip Gummett and
Crown Helm
: Directing Technology(1989 London)
Mbe. 525 : ADVANCED PRODUCTION MANAGEMENT
Objective : The Objective of the course in to acquaints with the application of operation
and material management to business and industry and help them to grasp the
significance to analytical approach to decision making.
Unit-I
Overview, Facility location decision and models of location decisions. Design for product and
process layout, Cellular Layouts.
Unit-II
Capacity Planning the Manufacturing, Technology Management J.I.T., Production System,
Flexible Manufacturing System, Computer Integrating Manufacturing.
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Unit-III
Production Planning, Aggregate Planning, Scheduling Techniques, Job design and Time, Motion
Study, Maintain Management and Total Productivity Management.
Unit-IV
Static and Dynamic Inventory Models, Coordinated Replenishment Policy, Work in Process,
Inventory, Coverage analysis E.R.P. Models and Benefits.
Unit-V
Source selection, Price determination, Learning curve make/buy decision caotial equipment
purchasing and replacement and replacement, Value analysis/Engineering.
References
1. Adan, Jr. E.E. and Edert, R.J. : Production and Operation Management,
Prentice Hall of India Private Limited.
2. Buffa E.C. and SArin R.K. : Modern Production /Operations
Management, John Wiley and Sons, New
York.
3. Chary S.N. : Production and Operations Management,
Data McGraw Hill, New Delhi.
4. Oeritsiontis, K. N. : Operation Management, McGraw Hill,
Book Company.
5. Schroder, AR.G. : Operation Management, McGraw Hill,
Book Company
6. Vollman T.E., Berry W.L. and
Whybard D.C.
: Manufacturing Planning and Control
Systems, Galgotia Publications, Private
Limited.
7. Dean S. Ammer : Materials Management
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8. Westing, Fine, Zeriz : Purchasing Management
9. TOM and ISO 14000 : K.C. Arora
10. Total Quality Control : Armand V. Feigenbaum
11. Total Quality Management : Joseph A. Patrick, Diana S. Furr
FIFTH SEMESTERANY THREE OF THE FOLLOWING
Mbe. 526 : MANAGEMENT INFORMATION SYSTEM
Objective : The course is designed to develop skills in identifying and analyzing
information needs for managerial decision making. The course aims at
harnessing, information technology in various functional areas so as to equip in
developing prototype systems.
Unit-I
Introduction to information systems.
Information systems for competitive advantage
Systems approach to problem solving
Developing, information system solutions
Management of Information as a resource
Unit-II
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Technical aspects of Information systems
Managerial overview of telecommunications and database management
Transaction processing and reporting systems
Decision support systems
Unit-III
Project Planning for M.I.S.
System Analysis and Design
Implementation, evaluation and maintenance of M.I.S
Difficulties encountered in M.I.S. Development
Unit-IVData Flow Diagrams
Data Dictionaries
Computer Viruses
Computers, Ethics and Society
Unit-V
Information systems in Marketing, Operations, H.R.M. Accounting and Finance
Project Management
Management Information Services
Network Architectures and Protocols
References
1. Murdick and Ross : Information Systems for Management
2. J. Kanter : Management Information Systems
3. O’ Brien : Management Information Systems.
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Mbe. 527 : SMALL BUSINESS MANAGEMENT
Objective : The course aims at acquitting the students with the nature, significance and
problems of small business with reference of India.
Unit-I
− Small business : Concept and Definition
− Nature and characteristics
− Relationship between small and large business
− Scope and types of small business
− Rationale and objectives of small business
− Role of small business in modern Indian economy
− Organisational structure and ownership pattern of small scale business
− Growth of small business in India
− Small entrepreneur in International business
− Problems of small business
− Industrial sickness in S.S.I. Causes, Consequences and remedial measures.
Unit-II
− Establishing small scale enterprises
− Scanning of opportunities. Choice of enterprise
− Market assessment for S.S. E. –How question of opportunities identification
− Choice of Technology and selection of site – How question of Market entry financing the
new and small enterprise.
− Preparation of the Business Plan.
− Operation the small scale enterprises
− Financial Management Issue in S.S. E.
− Operation Management Issue in S.S. E.
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− Marketing Management Issue in S.S. E.
− Organisational Relation in S.S.E.
− Performance appraisal and growth strategies
− Management Performance Assessment and Control.
− Strategies for stabilization and growth
− Managing family enterprises. Viability of Family Business; Family Management
Practices.
Reference
1 Petroj : Small Business Management
2 D. Anderson : Small Industry in developing countries
3 D. Strenloff and J. Burges : Small business management fundamentals,
McGrew Hill, 1980
4 Vijay K. Jain : Marketing Management for Small Units,
Management Publication Company, 1980.
Mbe. 528 : MANAGEMENT OF ENVIRONMENT
Objective : The objective of this course is to acquaint the students with the world of
environment. This subject will teach students as to what are the impacts and
aspects of each business activity in environmental terms and how businessmen
are responsible towards environment.
Unit-I
Environmental Management : Fundamentals – Sustainable Development, Implications of human
population growth, Limits to growth, Environment and Business Schools; Energy Management.
Fundamentals- Fossil Fuels use, Energy production and trade, Energy Balance : Ecosystem
Concepts : Basic Concepts and their application in Business, Industrial Ecology and Recycling
Industry.
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Unit-II
Environmental Management System : EMS Standards, ISO 14000, Environmental Auditing.
Clearance/Permissions for establishing industry; Environmental Management & Valuation;
Environmental Accounting, Economics – Environmental Taxes Shifts, Green Funding, Corporate
Mergers, Environmental Ethics; Environmental Management, Trade and Environmental
Management, Debt and Environment.
Unit-III
GATT/WTO Provisions, Environmental Laws; Acts, Patents, IPRS, Role of NGO’s PIL;
Pollution & Waste Management – Air, Water, Land Pollution, Trade in? Wastes; Water, Forest
& Biodiversity Management: Water Resources, Dams and their role; Forest products and trade.
Role of Biodiversity in International Trade; Approaches to Corporate Ethics; Bio-ethics.
Suggested Readings
1 Uberoi, N. K. : Environmental Management, Excel, A - 45,
Naraina Phase-1, New Delhi 2000
2 Pandey, G.N. : Environmental Management, Vikas Publishing
House New Delhi, 1997
3 Gupta, N. Dass : Environmental Accounting, Wheeler Publishing,
19, K. G. Marg, New Delhi, 1997
4 Mohanty, S.K. : Environment & Pollution Law Manual, Universal
Law Publishing, G.T. Karnal Road, New Delhi,
1996.
5 Harley, Nick : Environmental Economics, MacMillan India Ltd.,
Ansari Road, New Delhi, 1997.
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6 Kolstad Charles D : Environmental Economics, Oxford University
Press, 2000
The list of cases and specific references including recent articles will be announced in the class at
the time of launching of the course.
Mbe. 529 : INTERNATIONAL BUSINESS
Objectives : The objective of this course is to highlight the International environment
including relationships between business, government, economics groupings
and the consumer. The course will also highlight the problems encountered and
issues raised in managing overseas business.
Unit-I
The concept of international business, multinational enterprise and trade theories effects of trade
and trade barriers on exporting and importing firms; Geopolitical and economic environment for
international business; conceptual; framework for international operations of a firm; forms of
international business activity. Regulation of international business – home country, host country
and MNE response to regulations. Technology transfer and code of conduct for MNE’s
developed and developing nations.
Unit-II
Managing an international business firm – Environment variables, country specific advantages
and Entry Method. Ethno centric, poly centric, geocentric and region centric MNE’s Relevance
between strategy and structure in the MNE. Relevance and integration of key functional areas of
the MNE – marketing, finance, production and personnel.
Book Recommended
1 Anant R. Negandhi : International Management
2 Christopher M. Korth : International Business
3 Bugman, Lecraq, Booth : International Business Firm and
Environment
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Unit-IV
An evaluation of rural Development, Strategies, Quality of life. How can be improved,
Developing rural entrepreneurs, Mass Mobilisation & awakening techniques, Media & its rile in
developing leadership grass root democracy.
Book Recommended
1 Arora R.S. : Rural Development in India
2 A.R. Desai : Rural Development
3 A.K. Srivastava : Rural Development
4 Netra Pal Jain : Rural Reconstruction India & China
5 Rural Development Digest N.I.C.D. Hyderabad (Quarterly)
6 Yogna
7 Agricultural Situation in India (Monthly)
Mbe. 531 : MARKETING OF SERVICES
Objective : To develop the skill of marketing of services, to understand the importance and
role of services at the total marketing concept and to have an understanding
about the conceptual issues in services marketing.
Unit-I
Marketing of Tourism, Travel and Transport Services
Tourism Marketing
Hotel Marketing
Airlines Services Marketing
Travel Services Marketing
Freight Transportation Services Marketing
Marketing of Financial Services
Bank Marketing
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Housing and Financial Intermediation
Mutual Fund Marketing
Marketing of Communication and Information Services
Telecom Services Marketing (Telephone, Paging, D, Cellular, Fax and Others)
Computer Network Services including Internet
Courier and Speed post Marketing Services
Unit-II
Marketing of Media Services
Newspaper Marketing
Broadcasting Services Marketing
Marketing Professional Services
Hospital Services
Consultancy Services
Information Technology (I.T.) Marketing
Advertising Services Marketing
Marketing Research Marketing Services
Marketing of Education and Training Services
Education Marketing Services
Training Services Marketing
Reference
1 B.M. ha : Services Marketing
2 Ravi Shanker : Services Marketing
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SIXTH SEMESTER
M.B.E. 532 : STRATEGIC MANAGEMENT
Objectives : The objective of this course on corporate strategy is to develop in the students
an ability to analyse the strategic situation facing the organization, to access
the strategic options available to the organization and to implement the
strategic choices made by it. Extensive use of a variety of case studies will help
in meeting the objectives of this course.
Era semester paper : The paper will be of four hours and will carry 50 marks.
Section A will be of 20 marks consisting of five question. 2 questions will be
set from each unit. The students are required to answers two question selecting
one from each unit. Section B will be of 30 marks consisting of a compulsory
case.
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Unit-I
Introduction to corporate strategy
An overview of formulation and implementation of strategy (including various models of
strategy formation and implementation).
Mission including various approaches to business model.
Environmental analysis (including various tools of analysis).
Corporate resources and core competencies.
Personal goals and aspirations of top management
Social responsibility and corporate governance
Corporate strategy (including diversification and vertical integration).
Execution of corporate strategy (Including strategic alliance and acquisitions).
Unit-II
Business level strategies (Including various typologies for BLS).
Functional level strategies.
Strategic alternatives (including models for development of strategic alternative).
Strategic and technology.
Evaluation of strategy.
Implementation of strategy.
Organisation structure and strategy.
References
1 Hunger & Wheelen : Essentials of Strategic Management, Prentice
Hall of India, 2006
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2 Hitt & Hoskisson : Strategic Management : Competitiveness and
Globalization, South Western Thomson, 2006.
3 Hill and Jones : Strategic Management, Dreamtech Press
India, Indian Adaptation, 2006.
4 Porter : Competitive Advantage, The Free Press,
New York, 1985.
5 Thompson, Strickland & Gamble : Strategic Management : Concepts and Cases,
Tata McGrew Hill, 2005.
6 Ghosh, P.K. : Strategic Planning and Management, Sultan
Chand and Sons, New Delhi, 2000.
7 McCarthy, Minichiello & Curran : Business Policy and Strategic – Concepts and
Readings, AITBS Publishers & Distributors
(Regd.), Delhi, 2000.
8 Gupta, Gollakota and Srinivasan : Business Policy and Strategic Management –
Concepts and Application, Prentice Hall of
India, 2006.
9 Pettigrew & Fenton (eds.) : Innovating Organisation, Sage, 2000.
10 Pitts : Strategic Management : Building and
Sustaining Competitive Advantage, South
Western Thomson, 2004.
ANY TWO OF THE FOLLOWING:
Mbe. 533 (a) Money and Capital Market
The course aims at an analytical study of the composition, nature and functioning
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of the money and capital markets at London (U.K.) and New York (USA) and in India in general
and investment management in particular.
Unit-I
Functions of money and capital markets – money organizations- economic forces at work in
money and capital markets; the money markets – compositions institution and operations of the
sub-markets. The capital markets-composition, Institutions and operations.
Unit-II
Central banks and the money market- a study of the Federal reserve system bank of England and
Reserve bank of India vis- a –vis their role in regulating the operations of money market and
their monetary policy; the State and the Financial markets; the dynamics of money and capital
markets. New Issue market roll of SEBI in thee capital markets.
Unit-III
Basic concepts and issues of investment management. Source of investment information. Criteria
for selection of Securities from debentures, preference shares equity shares Govt. and Municipal
bonds and securities of foreign companies, assessment of new issues; Transactions and
Mechanics of stock Exchanges. Political risks of investment, effect of monetary and fiscal of
Government on prices of shares.
Book Recommended
1 Plum & Humahry : Investment Analysis and Management
2 William, Charpe : Portfolio Theory and Capital Markets
3 Sauvian Harry : Investment Management
4 R.I. Robinson : Money and Capitals Market
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5 J.S.G. Lilson : Monetary Policy and the Development of Money
Market
6 Norman Macrac : The London Capital Market
7 Reimann H.E Wiggles Worth : The challenge of international finance
8 Radcliffe Report : Committee on working of the Monetary Systems
9 A.L.N. Sinha : The Capital Market of India
10 Nadoor & Nadler : International Money Markets
Mbe. 533 (b) PROJECT MANAGEMENT
Objective : The course aims at training the students to feasibility study of industrial
projects, apprise the projects from private commercial as well as social
angles and prepare detailed project reports. It also orients the students with
the network analysis for project planning and implementation.
Unit-I
Private Commercial criteria for project choice, Project cycle, Feasibility, Marketing Feasibility,
Financial feasibility.
Unit-II
Brief outline of social cost benefit analysis; rationale, UNIDO and Little Mirrlees approaches,
UNIDO-IDCAS Manual, Shadow prices and conversion factors, Applications in India.
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Unit-III
Planning and Scheduling Networks, Critical Path, PERT Model, CPM Model, PERT/ COST,
Resource leveling and allocation.
Book Recommended
1 UNIDO : Guidelines for Project Evaluation, United Nations, 1972.
2 Mannual for the preparation of Industrial Feasibility Studies, United Nations, 1978.
3 Manual for the Evaluation of Industrial Projects, United Nations, 1980.
4 IMD little and J.A. Mirrlees : Project Appraisal and Planning in Developing Countries.
5 Prasanna Chandra : Projects ; Preparation, Appraisal Budgeting and Control.
6 D.W Pearce & C A Nash : Social Appraisal of Projects.
7 J.D. Wiest and F.K. Levy : A Management Guide to PERT/CPM, (PH India)
Mbe. 533 (c) MANAGEMENT OF CHANGE
Objective : The change in organization has way of life. The dynamic environments are
not letting the organizations maintain quo for a short span even. Unplanned
change can be harmful for the success of any organization. The objective
this course is to help student learn how to bring about planned change to
meet changing environment.
Unit-I
Need for bringing organizational change. Dimensions of technological change. Social andbehavioral change. Turbulent environment. The nature of organizational change. Affect of
organizational change on work force.
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Unit-II
Understanding corporate outline-roots of culture, Non adoptive cultures. Preparing the
organization for change.
Unit-III
Holistic Approaches. TQV & Business Process Re-engineering. The learning organization.
Unit-IV
The Process of implementation of change. Models of Management of Change. Few Case
studies pertaining to management of change.
References
1. Philip Sadler : Managing Charge
2. Toffler Alvia : The Adoptive Corporative
3. Gupta Nirma K. and Ahmed Abad : Managing Transitions
4. Beckward Richard & Prithard Wendy : Changing the Essence
5. Kotler J. P and Hekett J.L. : Corporate Culture and Performance
6. Sachetn Edgen : Organizational Cultural & Leadership
7. Malhotra Meenakshi : Organizational Development & Change
Mbe. 533 (d) LOGISTICS MANAGEMET
Objective : This course will deal with the corporate physical distribution activities, as
an integrated system.
The various components of this system would be considered with the help
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of analytical and quantitative techniques
Unit-I
Logistics concept and Marketing, Physical distribution definition-integrated systems concept,activity, centers. Integration between marketing elements and distribution. Concept of customer
service.
Unit-II
Transportation and Physical distribution- Elements of a transport system: special transport, pros
and cons of
Arious routing system, non-transportation costs. Some aspects of transportation administrationand transportation costing in relation to the marketing function.
Transportation rates and pricing Inter-State tariffs.
Documentation and carrier liability.
Unit-III
Inventory Control- Economic order quantity under conditions of certainty and uncertainty.
Inventory re-quirement as function of the number of stock locations. Distribution warehousing-
the modern concept Basic considerations for location and location strategy. Location
techniques. Planning and distribution were house, material handling. Utility of company
warehouse versus public warehouse.
Unit-IV
Order processing- Importance to customer service, a model for performance measurement.
Packaging-Cost involved, new ideas in package, package testing. Aspect of International
distribution. Distribution management, organization and control; operational planning; physical
distribution information centers. Organizational set up.
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References
1. Management International Distribution : Wentworth and Christopher
2. Business Logistics : Smyroy
3. International Distribution : Rookey
4. Indian Shipping : Trivedi
5. Systems Approach to carriage and IIft :
6. Shipment of Expert Cargo freight
tariffs and practices of Shipping
Conferences
Mbe. 533 (e) INTERNATIONAL MARKETING
Objectives : The objective of the course is to acquaint the students with the entire range
of concepts fundamentals and practicalities of International Marketing with
particular emphasis on export marketing.
Unit-I
Meaning and Scope of International Marketing, International marketing tasks, Reasons for
entering export markets.
Unit-II
International Economics Environment – Regional Economics Cooperation World Trade Trends
Tariffs as non- tariff restrictions.
Unit-III
The selection of export markets, planning of export marketing, strategy- product, pricing,
promotion and distribution channels. Preparation of Export Marketing Plan.
Unit-IV
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Indian export and import policy. Export promotions organizations. Export incentives. The
procedures are practices in the context of processing of an export order – producing for exports.
Export quality Control Export finance, Shipment and produces thereof; Export document;
processing of and export order.
References
1 Miracle and Albaum : International Marketing Management
2 John Fayeweather : Management of International Operations
3 Martin T. Sliper : Accessing Export Potential
4 R. Vernon : Manager in the International Economy
5 G.S. Lall : Finance of Foreign Trade and Foreign
Exchange
6 Kriplani V.H. : International Marketing
7 RAthore B.S : Export Marketing
8 S.C. Jain : Export Procedures and Documents
Mbe. 533 (f) COMPENSATION MANAGEMENT
Objective : The objective of this course is to orient the students towards the system of
Corporation Management extensive use of cases shall be made.
Unit-I
Compensation Management : Nature and significance of Compensation Management.
Objectives, Functions, Organizational Life Cycle Elements of Compensation; Principles of
compensation, factors influencing pay. Theories of Compensation – Economics and BehavioralCompensation Management in a Development Economy. The institutional framework of
Compensation Management. Union Government Laws. Management objectives and Unions
Objectives in Compensation. Compensation and Managing Dissatisfaction, Formulation of Company Compensation Polices.
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Unit-II
Compensation Surveys
Meaning and Objectives of job evaluation
How to go about job evaluation
Methods of job evaluation. Problems of evaluation case.
Pay Delivery Systems
Linking Compensation with objectives of organization
Pay and performance issues
Fringe Benefits: Socio-economic and Psychological rationale of fringe benefits.
Communication and administration of fringe benefits
Executive compensation, Significance and recent trends in executive compensations :
Employee Stocks Options
Compensation : Budgeting and Compensation systems in U.S.A. and Japan.
Suggested Readings
1 Michael Armstrong : Principles and Practice of Salary
Administration
2 Milton. I. Henderson : Compensation Management
3 Milton L. Rock (Ed.) : Handbook of Wage and Salary
Administration
4 Angela M. Bowey (Ed.) : Handbook of Salary and Wage Systems
5 Elizabeth Lanhansnnam : Administration of Wage and Salaries
6 I.L.O : Job Evaluation
7 N.P.C. : Job Evaluation – Sharing Gains from
Productivity
8 Rebert E. Sibson : Compensation
9 Gary Bery Managing Compensation
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