can you name #5womenartists? a viral campaign for women's history month

Can You Name #5WomenArtists?

A Viral Campaign for Women’s History Month

Emily Haight, Digital Editorial AssistantMara Kurlandsky, Project Coordinator for Digital Engagement

NMWA is the only major museum in the world solely dedicated to recognizing women’s creative contributions.

Mission

Women’s History Month Every March the museum has an opportunity to catch the attention of a wider audience to celebrate women artists—this year we wanted to do something fun and engaging

Social media +

the original question =

#5womenartists

How Did We Do It?• Cross-departmental brainstorming

• Marketing & Communications• Digital Engagement

• Created a fact sheet & press release• Partner outreach• Early press coverage• Shared an introductory blog post

The Campaign• Day 1: We didn’t know what to expect!• Published our first posts• Noticed lots of engagement right

away

• Day 2: Played catch-up…• Added Hashtracking Analytics• Published a home-page graphic• Printed takeaways• Added gallery signage

Tracking• Big Spikes: Mar 1, Mar 8 (International Women’s Day), Mar 31

• The Work:• Scouring articles & blogs• Tracking spreadsheets• Twitter list of participating

organizations• Milestones:

Hitting 10,000 Instagram followers!Crossing 20,000 Twitter followersSome of our favorite museums started following us…

Additional Opportunities• International Women’s

Day Instameet• Museum program on

women in science/tech• @52Museums• #MuseumWeek• Wikipedia Edit-a-Thon

Other Museums

The NMWA Recipe• Simple, mission-

driven idea• Ask a question• Issue a shareable

challenge• Low-to-no barrier

to participation• Plan in advance • Partner up!

• Get some press

• Plan for success• Be flexible• Fan the flames• Share your results

Help us break the internet!

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• We’re planning for next year’s campaign already—it’ll be bigger and better!

• Contact us to let us know if you’ll be joining or have ideas

• Looking forward to seeing your #5womenartists posts!

Emily Haightehaight@nmwa.org@emhaight89

Mara Kurlandskymkurlandsky@nmwa.org @mkurlandsky

Thank you016