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Personal BrandingConsciously Enhancing What You Already Have

Linda Evans

Assistant Director @ Trinity University, Career ServicesCareer Coach @ Launched by Linda, LLC

Learning Outcomes

1. Understand the importance of intentionally designing, managing, and communicating one's personal brand for target audiences.

2. Articulate one’s traits, strengths, passions, values, goals, and personal mission statement; and

3. Recognize how to consistently manage one’s brand in person, in writing, online, and in memory.

What are your intentions for attending this Personal Branding webinar?

Linda’s Background

2003 - Conducted 1st Personal Branding Survey

2011 - Graduated B.A. American Studies, started career coaching business Launched by Linda

2012 - Began full-time career in higher education

2016 - Graduated M.A. Psychological Counseling, started job as Career Counselor at Columbia University

2017 - 1st presentation on personal branding to students

2020 - Designed and taught 7-week college course on Personal Branding, started job as Asst Director at Trinity University Career Services

WHAT is Personal Branding?

A concise, compelling way of communicating who you are and

what you have to offer to your target audience.

WHY is Personal Branding important?

1) You already have a brand. You always have and always will.

2) If you don’t manage your brand, it probably won’t get you where you want to go.

3) Having a clear brand will empower you to live a more authentic and meaningful life.

Personal Brand

Professional Brand

Family

Friends

StrangersRecruiters

Supervisors

Colleagues

Clients

Students

Who is your target audience?

College students

Professors

Colleagues

Employers

Career Changers

Job SeekersHusband’s Friends

& Family Career Explorers

Friends & Family

Readers, Viewers & Listeners

Awareness & Articulation

Self-Inventory

Branding Survey

Personal Mission Statement

Unique Contributions

Elevator Pitch

Non-Brand

Brand Self-Inventory

Strengths ValuesPassions GoalsTraits

Curious

Ambitious

Passionate

Organized

Clean

Direct

Grateful

Empathetic

Learning

Coaching

Teaching

History

Psychology

Food

Dance

Music

Learner

Maximizer

Responsibility

Intellection

Input

Optimism

Precision

Empathy

Education

Health

Efficiency

Fairness

Kindness

Loyalty

Faith

Honesty

Give a

TEDTalk

Get a PhD

Write a

book?

Become a

mom

Personal Mission Statement

To assist individuals in their quest for perfection and eternal life.

To inspire and empower others to discover and fulfill their potential and add greater meaning to their lives by advancing their education and careers.

Personal Mission Statement

WHY HOW

★ Expresses your core values & beliefs concisely

★ Helps you focus your energy and resources

★ Articulates what success looks like to you

★ Helps you match with companies that have similar values & beliefs

1. Review self-inventory

2. Brainstorm key verbs & nouns

3. Draft & redraft

The BEST Personal Mission Statements

★ Start with “To [verb]...”

★ Is 1 sentence

★ Can be memorized & recalled

★ Motivate and inspire you

★ Can be achieved everyday regardless of external circumstances or job status

Personal Mission Statement Examples

Denise Morrison (CEO of Campbell Soup)“To serve as a leader, live a balanced life, and apply ethical principles to make a significant difference.”

Sir Richard Branson (Virgin Group Founder) “To have fun in my journey through life and learn from my mistakes.”

Oprah (Talk show host, actress, producer)“To be a teacher; to be known for inspiring my students to be more than they thought they could be.”

8 years higher ed

Launched by Linda in 2011

M.A. Counseling

China, Seattle, Utah, DC, NYC,

San Antonio

Past Present Future

Asst Director @ Trinity University Career Services

Gallup-Certified Strengths Coach

Write & Speak about Personal

Branding

PhD

TEDTalk

Book?

Mom

Personal Branding Survey

2018 (82)

15 - Kind

14 - Intelligent

13 - Friendly

12 - Dance/r

11 - Determined

10 - Adventurous

10 - Caring

10 - Driven

9 - Motivated

2020 (100)

20 - Kind

15 - Smart

14 - Caring

12 - Thoughtful

12 - Intelligent

11 - Passionate

11 - Ambitious

11 - Professional

10 - Driven

Non-Brand

★ Do health or dating coaching

★ Do mental health therapy

★ Do in-person sessions

★ Have a detailed memory

★ Say something unless I mean it

I am NOT I do NOT

★ A perfectionist

★ An adrenaline junkie

★ Into office drama/politics

★ Subtle

★ Sporty

★ DIY Crafty

You take your brand with you

Everything you do becomes part of your brand

Organizational Brand

Personal Brand

Personal Brand

Personal Brand

Personal Brand

What unique contributions do you bring?

In Person

Awareness & Articulation

Self-Inventory

Branding Survey

Personal Mission Statement

Unique Contributions

Elevator Pitch

Non-Brand

4 Fronts of Communicating

Your Professional Brand

In Person In Writing

Online In Memory

In Person

Elevator PitchInterviewsConversations

Confident

Competent

Respectful

Trustworthy

Voice speed/tone/volumeWord choiceHandshakePostureAppearanceEye ContactFacial ExpressionsBody Language

In Writing

Resume

Cover Letter

Emails

Consistent

Headers & Signatures

No Typos

Clear

Respectful

Responsive

In Writing

Online

Name

Headshot

LinkedIn

Social Media

Websites

Updated

Consistent

Relevant

Appropriate

Online

Other Possible Headlines

Assistant Director @ Trinity University | Career Coach @ Launched by Linda

Career Development | Personal Branding | Higher Education

Constant Learner | Uplifting Coach | Passionate Speaker

Coaching | Teaching | Learning | Speaking | Writing

In Memory

About Me

PresentEmpatheticCaringEncouragingTrustworthyCompetent

About Himself/Herself

CalmerUnderstoodValidatedInformedHopefulMotivated

4 Fronts of Communicating

Your Professional Brand

In Person In Writing

Online In Memory

Learning Outcomes

1. Understand the importance of intentionally designing, managing, and communicating one's personal brand for target audiences.

2. Articulate one’s traits, strengths, passions, values, goals, and personal mission statement; and

3. Recognize how to consistently manage one’s brand in person, in writing, online, and in memory.

Continue the conversation on personal branding

Linda Evans

Levans@trinity.edu

www.LaunchedbyLinda.com