can be downloaded from mynace. welcome! the webinar on
TRANSCRIPT
Welcome! The webinar on Personal Branding will begin shortly#NACEOrg
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Personal BrandingConsciously Enhancing What You Already Have
Linda Evans
Assistant Director @ Trinity University, Career ServicesCareer Coach @ Launched by Linda, LLC
Learning Outcomes
1. Understand the importance of intentionally designing, managing, and communicating one's personal brand for target audiences.
2. Articulate one’s traits, strengths, passions, values, goals, and personal mission statement; and
3. Recognize how to consistently manage one’s brand in person, in writing, online, and in memory.
What are your intentions for attending this Personal Branding webinar?
Linda’s Background
2003 - Conducted 1st Personal Branding Survey
2011 - Graduated B.A. American Studies, started career coaching business Launched by Linda
2012 - Began full-time career in higher education
2016 - Graduated M.A. Psychological Counseling, started job as Career Counselor at Columbia University
2017 - 1st presentation on personal branding to students
2020 - Designed and taught 7-week college course on Personal Branding, started job as Asst Director at Trinity University Career Services
WHAT is Personal Branding?
A concise, compelling way of communicating who you are and
what you have to offer to your target audience.
WHY is Personal Branding important?
1) You already have a brand. You always have and always will.
2) If you don’t manage your brand, it probably won’t get you where you want to go.
3) Having a clear brand will empower you to live a more authentic and meaningful life.
Personal Brand
Professional Brand
Family
Friends
StrangersRecruiters
Supervisors
Colleagues
Clients
Students
Who is your target audience?
College students
Professors
Colleagues
Employers
Career Changers
Job SeekersHusband’s Friends
& Family Career Explorers
Friends & Family
Readers, Viewers & Listeners
Awareness & Articulation
Self-Inventory
Branding Survey
Personal Mission Statement
Unique Contributions
Elevator Pitch
Non-Brand
Brand Self-Inventory
Strengths ValuesPassions GoalsTraits
Curious
Ambitious
Passionate
Organized
Clean
Direct
Grateful
Empathetic
Learning
Coaching
Teaching
History
Psychology
Food
Dance
Music
Learner
Maximizer
Responsibility
Intellection
Input
Optimism
Precision
Empathy
Education
Health
Efficiency
Fairness
Kindness
Loyalty
Faith
Honesty
Give a
TEDTalk
Get a PhD
Write a
book?
Become a
mom
Personal Mission Statement
To assist individuals in their quest for perfection and eternal life.
To inspire and empower others to discover and fulfill their potential and add greater meaning to their lives by advancing their education and careers.
Personal Mission Statement
WHY HOW
★ Expresses your core values & beliefs concisely
★ Helps you focus your energy and resources
★ Articulates what success looks like to you
★ Helps you match with companies that have similar values & beliefs
1. Review self-inventory
2. Brainstorm key verbs & nouns
3. Draft & redraft
The BEST Personal Mission Statements
★ Start with “To [verb]...”
★ Is 1 sentence
★ Can be memorized & recalled
★ Motivate and inspire you
★ Can be achieved everyday regardless of external circumstances or job status
Personal Mission Statement Examples
Denise Morrison (CEO of Campbell Soup)“To serve as a leader, live a balanced life, and apply ethical principles to make a significant difference.”
Sir Richard Branson (Virgin Group Founder) “To have fun in my journey through life and learn from my mistakes.”
Oprah (Talk show host, actress, producer)“To be a teacher; to be known for inspiring my students to be more than they thought they could be.”
8 years higher ed
Launched by Linda in 2011
M.A. Counseling
China, Seattle, Utah, DC, NYC,
San Antonio
Past Present Future
Asst Director @ Trinity University Career Services
Gallup-Certified Strengths Coach
Write & Speak about Personal
Branding
PhD
TEDTalk
Book?
Mom
Personal Branding Survey
2018 (82)
15 - Kind
14 - Intelligent
13 - Friendly
12 - Dance/r
11 - Determined
10 - Adventurous
10 - Caring
10 - Driven
9 - Motivated
2020 (100)
20 - Kind
15 - Smart
14 - Caring
12 - Thoughtful
12 - Intelligent
11 - Passionate
11 - Ambitious
11 - Professional
10 - Driven
Non-Brand
★ Do health or dating coaching
★ Do mental health therapy
★ Do in-person sessions
★ Have a detailed memory
★ Say something unless I mean it
I am NOT I do NOT
★ A perfectionist
★ An adrenaline junkie
★ Into office drama/politics
★ Subtle
★ Sporty
★ DIY Crafty
You take your brand with you
Everything you do becomes part of your brand
Organizational Brand
Personal Brand
Personal Brand
Personal Brand
Personal Brand
What unique contributions do you bring?
In Person
Awareness & Articulation
Self-Inventory
Branding Survey
Personal Mission Statement
Unique Contributions
Elevator Pitch
Non-Brand
4 Fronts of Communicating
Your Professional Brand
In Person In Writing
Online In Memory
In Person
Elevator PitchInterviewsConversations
Confident
Competent
Respectful
Trustworthy
Voice speed/tone/volumeWord choiceHandshakePostureAppearanceEye ContactFacial ExpressionsBody Language
In Writing
Resume
Cover Letter
Emails
Consistent
Headers & Signatures
No Typos
Clear
Respectful
Responsive
In Writing
Online
Name
Headshot
Social Media
Websites
Updated
Consistent
Relevant
Appropriate
Online
Other Possible Headlines
Assistant Director @ Trinity University | Career Coach @ Launched by Linda
Career Development | Personal Branding | Higher Education
Constant Learner | Uplifting Coach | Passionate Speaker
Coaching | Teaching | Learning | Speaking | Writing
In Memory
About Me
PresentEmpatheticCaringEncouragingTrustworthyCompetent
About Himself/Herself
CalmerUnderstoodValidatedInformedHopefulMotivated
4 Fronts of Communicating
Your Professional Brand
In Person In Writing
Online In Memory
Learning Outcomes
1. Understand the importance of intentionally designing, managing, and communicating one's personal brand for target audiences.
2. Articulate one’s traits, strengths, passions, values, goals, and personal mission statement; and
3. Recognize how to consistently manage one’s brand in person, in writing, online, and in memory.
Continue the conversation on personal branding
Linda Evans
www.LaunchedbyLinda.com