cambodia april 2015 business plan powerpoint
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Business Planning for Social Enterprise
A Presentation for Social Enterprise Cambodia Conference4 April 2015
William P. Kittredge, PhDPresident, Cervelet Consulting
Why Have a Business Plan?
Value lies in the process of researching and thinking
about your business in a systematic way
The act and learning process of making a business plan
may make you a better entrepreneur
Allows you to avoid big mistakes by developing a game
plan1
1http://www.inc.com/articles/201107/5-reasons-why-you-need-a-business-plan.html
Why Have a Business Plan?
One survey study shows that startup companies
who completed business plans were almost twice as likely to effectively expand their businesses or acquire capital compared to those
who didn’t.2
2http://smallbiztrends.com/2010/06/business-plan-success-twice-as-likely.html
General Company Description
Products and Services
What factors will give your product or services competitive advantage or
disadvantage?
What are the pricing, fee, or leasing structures of your products or services?
Marketing Plan
Marketing PlanMarket Research
Why? Make sure your business is on track
How? Public information & gathering your own data
Economics:What is the total size of your market?
What are its growth potential and opportunities?
What barriers to entry do face?
ProductFor each product or service What are the most important features and why? What will the product do for the customer?
Marketing Plan
Customers: Who are your target customers (businesses or consumers)?
What are their characteristics (demographics)?
CompetitionWhat products and companies will compete with you?
How will your Competitive Analysis look?
Marketing Plan
Marketing PlanNiche
How does your company fit into the world?
StrategyPromotion: How will you get the word out to customers?
Promotional Budget: How much will it cost to get the items needed for promotion?
Location: Is your location important to costumers? Is it convenient?
Distribution Channels: How will you sell your products/services?
Marketing Plan: Sales Forecast Spreadsheet
Attaches numbers to your plan
Based on historical sales, marketing strategies, market research, industry data
Two forecasts: “best guess” and “worst case”
Operational Plan
Management and Organization
Who will manage the business on a day to day basis?
What experience does that person bring to the business?
What special and distinctive competencies?
What is the plan if this person is lost in incapacitated?
Management and Organization
Identify and list professional and advisory support– Board of directors– Management advisory board– Attorney – Accountant– Insurance agent– Banker– Consultant(s)– Mentors and key advisors
Personal Financial Statement
Shows assets and liabilities held outside the business and personal net worth.
Startup Expenses and Capitalization
• Estimate expenses. Where you need sufficient capital?
• Your startup business may cost more than you anticipate• Add “padding” to the budget• Add separate “contingencies” to account for the unexpected
• Explain your research, sources, amounts, and terms of proposed loans.
• Explain how much each investor contributes and what percent of ownership each will have.
Startup Expenses and CapitalizationSpreadsheet
Financial Plan• 12-month profit and loss projection What it
will take to make a profit and be successful?
• 3- year profit and loss projection Optional projection if company wants to forecast longer term
• Projected cash flow Plan how much you need before startup for preliminary expenses, operating expenses, and reserves
Financial PlanProfit and Loss Projections
Financial Plan
• Opening day balance sheet what assets the company holds, what its liabilities are
• Break-even analysis predicts sales volume at a given price required to recover total costs
Financial Plan
Financial Plan
Break-Even Point Q = Fixed Cost / (Unit Price - Variable Unit Cost)
Appendices
• Include details, studies, graphs and charts in your business plan, for example:
• Brochures and advertising materials• Industry and market research studies• Blueprints and plans• Maps and photos of location• List of equipment owned and to be purchased• Copies of leases and contracts• Letters of support• List of assets available for a loan
Refining the Plan
For Raising Capital
Bankers: Amount of loan, how the funds will be used, what will it accomplish, requested payment terms
Investors: Funds needed for short term and long term, how the funds will be used, estimated return on investment, exit strategy for investors, financial reporting
Refining the PlanFor Types of Business
Refining the PlanFor Types of Business
Refining the PlanFor Types of Business
Refining the PlanFor Types of Business
Cervelet Management & Strategy Consultants, LLC
Www.cerveletconsulting.com
We have developed some expertise assisting social enterprises in Cambodia and Thailand. If you have further
questions or would like to inquire about our business planning or social investor recruiting services, please contact
us via our webpage or through Facebook.
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