call of the mall
Post on 30-Dec-2015
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Call of the MallMalls of the world
Where the girls are
Iguatemi, Brazil• Belgium inside of India
• Mall as gated community– Well armed guards– Complete shopping
experience
• Meet people dress-up
• Loud
Maru-Biru,Japan• Safe world• Mall Defies logic
– Young, single, employed women
– Frugal, high-end products and brands
• Value– Don Quixote– Thee minute Happiness
• Oscar de la Renta/Calvin Klein
• Seen as mixed blessing• Shopping machine• Aging
Spain and Portugal, Colombo Mall
• Zara– Quick knock-offs of
high fashion merchandize
– Buy it now or it won’t be there next time you come in
– Buy at full-price
• Mango
Where are the girls
• Pac Sun• Perfume at the
department store• Old Navy/American
Eagle• Music videos• Against All Odds• Hot topic• Piercing
• Girls are inefficient shoppers
• Each teenager is worth about $200/week
• $200 billion (pure gravy)
• Typical college freshman carries $2000 balance on credit card
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