Call of the MallMalls of the world

Where the girls are

Iguatemi, Brazil• Belgium inside of India

• Mall as gated community– Well armed guards– Complete shopping

experience

• Meet people dress-up

• Loud

Maru-Biru,Japan• Safe world• Mall Defies logic

– Young, single, employed women

– Frugal, high-end products and brands

• Value– Don Quixote– Thee minute Happiness

• Oscar de la Renta/Calvin Klein

• Seen as mixed blessing• Shopping machine• Aging

Spain and Portugal, Colombo Mall

• Zara– Quick knock-offs of

high fashion merchandize

– Buy it now or it won’t be there next time you come in

– Buy at full-price

• Mango

Where are the girls

• Pac Sun• Perfume at the

department store• Old Navy/American

Eagle• Music videos• Against All Odds• Hot topic• Piercing

• Girls are inefficient shoppers

• Each teenager is worth about $200/week

• $200 billion (pure gravy)

• Typical college freshman carries $2000 balance on credit card