c ase s tudy on b arack o bama ’ s s trategy deepak joshi sekhar dahal jackson subedi sakar sharma...
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CASE STUDY ONBARACK OBAMA’S STRATEGY
Deepak Joshi
Sekhar Dahal
Jackson Subedi
Sakar Sharma
Sarvesh Mainali1
INTRODUCTION
First African-American president of the US 44th president of the US Opportunity to create history Birth date - Aug 4, 1961 Majored in Political Science from Columbia
University in 1983 1988- entered Harvard Law School 1990- elected as the first black president of
the Harvard Law Review Obama – Characteristics
2
CAREER
Illinois State Senator (1997-2004)
U.S. Senate member (2004-2008)
First African-American president of the U.S
(Nov 4 2008)
3
THE OBAMA CAMPAIGN
Internet Savvy
X-Box Games
Internet sites- “FighttheSmears”
Facebook, Myspace, Blackplanet, Glee,
Segmented and Targeted voters through
these sites
4
MCCAIN’S CAMPAIGN
Concentrated advertising on media
Later introduced ‘McCainSpace’
Illiterate in comparision with Obama (Tech
Savvy)
7 years combatant, POW (Prisoners of War)
5
RESULTWebsite Obama McCain
Facebook 2 Million 600,000
Twitter 112,000 4.600
You Tube 1800 330
Subscribers 115,000 28,000
Viewer Visits 97 million 2 Million
6
HOW DID THIS HELP OBAMA?
Obama brand
Youth focus
Advantage over McCain
4 P’s of BHO
Victory with the extensive use of technology
7
Gracias
8
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