CASE STUDY ONBARACK OBAMA’S STRATEGY

Deepak Joshi

Sekhar Dahal

Jackson Subedi

Sakar Sharma

Sarvesh Mainali1

INTRODUCTION

First African-American president of the US 44th president of the US Opportunity to create history Birth date - Aug 4, 1961 Majored in Political Science from Columbia

University in 1983 1988- entered Harvard Law School 1990- elected as the first black president of

the Harvard Law Review Obama – Characteristics

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CAREER

Illinois State Senator (1997-2004)

U.S. Senate member (2004-2008)

First African-American president of the U.S

(Nov 4 2008)

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THE OBAMA CAMPAIGN

Internet Savvy

X-Box Games

Internet sites- “FighttheSmears”

Facebook, Myspace, Blackplanet, Glee,

Linkedin

Segmented and Targeted voters through

these sites

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MCCAIN’S CAMPAIGN

Concentrated advertising on media

Later introduced ‘McCainSpace’

Illiterate in comparision with Obama (Tech

Savvy)

7 years combatant, POW (Prisoners of War)

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RESULTWebsite Obama McCain

Facebook 2 Million 600,000

Twitter 112,000 4.600

You Tube 1800 330

Subscribers 115,000 28,000

Viewer Visits 97 million 2 Million

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HOW DID THIS HELP OBAMA?

Obama brand

Youth focus

Advantage over McCain

4 P’s of BHO

Victory with the extensive use of technology

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Gracias

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